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1. GENRES, CODES,
AND CONVENTION
MEDIA AND INFORMATION
LANGUAGES

2. “LANGUAGE MAY BE A
SOURCE OF
MISUNDERSTANDINGS”
BY: Marshall Mcluhan,1964

3. LANGUAGE
PERTAINS TO THE TECHNICAL AND
SYMBOLIC INGREDIENTS OR
CODES AND CONVENTIONS THAT
MEDIA AND INFORMATION
PROFESSIONALS MAY SELECT
AND USE IN AN EFFORT TO
COMMUNICATE IDEAS,
INFORMATION AND KNOWLEDGE.

4. MEDIA LANGUAGES
Codes, conventions, format,
symbols and narrative
structures that indicate the
meaning of media messages to
an audience.
………………………..

5. WHAT IS GENRE?
comes from the French word
meaning 'type' or 'class‘
can be recognized by its
common set of distinguishing
features (codes and
conventions)

6. What are codes and conventions?
CODES
are systems of signs, which
create meaning
CONVENTIONS
are the generally accepted
ways of doing something

7. Types of Code
Technical Symbolic Written

8. Technical Codes
ways in which equipment is
used to tell the story (camera
techniques, framing, depth of
fields, lighting and exposure,
etc.)

9.  Basic Camera Shots
Extreme Wide Shot
Wide Shot
Medium Shot
Medium Close- up
Close- up
Extreme Close- up
Technical Codes
Camera Techniques

12. TYPES OF CODES
Symbolic Codes
show what is beneath the
surface of what we see
(objects, setting, body
language, clothing, color,
etc. )

13. Written Codes
use of language style and
textual layout (headlines,
captions, speech
bubbles, language style,
etc. )

14. WRITTEN CODES

15. CONVENTION
In the media context,
refers to a standard or
norm that acts as a rule
governing behavior.

16. MESSAGES
The information sent
from a source to a
receiver

17. AUDIENCE
The group of consumers for
whom a media message
was constructed as well as
anyone else who is exposed
to the message.

18. PRODUCERS
People engaged in the
process of creating and
putting together media
content to make a finished
media product

19. OTHER STAKEHOLDERS
Libraries, archives,
museums, internet, and
other relevant information
providers