Workshop Objectives: This 5-hour session will offer a solid, practical guide on how marketeers can use social networking websites to build exciting, engaging, dynamic, powerful and long-lasting relationships with a community of fans. This process will be liberated from the ever-changing trends and technical details which can cause so much confusion in the virtual Web 2.0 landscape. Instead, we’ll simplify the process by approaching it from a linguistic perspective; thus offering user-friendly tips with a strong and clear direction.

1. RELATIONSHIP
BUILDING
SIMPLIFIED*
*The 7 Golden Rules
*The 7 Golden Rules
for Communication
for Communication
in Web 2.0 Marketing
in Web 2.0 Marketing

2. OVERVIEW
This 2-day workshop will offer a solid, practical guide on how
marketeers can use social networking websites to build
exciting, engaging, dynamic, powerful and long-lasting
relationships with a community of fans.
This process will be liberated from the ever-changing trends
and technical details which can cause so much confusion in the
virtual Web 2.0 landscape. Instead, we’ll simplify the process by
approaching it from a linguistic perspective; thus offering
user-friendly tips with a strong and clear direction.

3. OVERVIEW
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4. ACT I
The 7 Golden Rules
of Communication

6. Throughout history,
communication has had
the same set of fixed rules.
These fundamental
maxims, when followed,
result in communication of
the highest possible degree
of effectiveness and
success when it comes to
getting what you want and
need.

7. Knowledge of these
permanent truths has
never before been more
important than in today’s
fast-paced, technological
world where anchor points
which we can hold on to
and use to build our
strategies can often seem
impossible to find.
The 7 Golden Rules of
Communication should be
used as the lifelines for
marketing strategies in the
communicative
environment of Web 2.0.

8. ACT II
Communication and
Reality

9. Everything
changes!

11. You cannot separate
communication from reality

13. What works Today. . .

15. Will be
gone
tomorrow

16. Although communication
has always had and will
always have the 7 Golden
Rules as its behavioural
maxims, the channels
which we use to
communicate with have
never been more diverse
and dynamic.

17. Any change in reality
changes the way we
communicate.
And any change in how
we communicate
changes reality by
shifting our paradigms.
These changes govern
our perspective on the
world spiritually,
mentally, emotionally,
behaviouristically and
physically.

18. And they’re getting
faaaasster

19. In 2009, there was more
information published than there
has ever been before.
There are 4.1 billion mobile
telephone users
More SMS messages are sent
everyday than there are people on
the planet.
200 billion emails are sent daily
(90% of which are spam!)
1.5 billion Internet users are surfing
55 trillion links on 200 million
websites.
How, then, can the marketeer of
today and tomorrow successfully
build relationships to get what she
wants and needs?

21. The marketeers mission
to capture attention is
certainly not getting
any easier!

22. ACT III
Realtionship Building
Today

24. We will use a comprehensive research dossier on
the 2 most relevant social media activities for
marketing and relationship building affecting
YOUR business ...

25. 1. YOUR activities
2. And those of YOUR COMPETITORS
This will be used to show you 3 tactics

26. Tactic 1: THE GOOD
Companies who follow one or more of the
7 Golden Rules of Communication
successfully.

27. Tactic 2: THE BAD
Companies who break one or more more
of the 7 Golden Rules of Communication.

28. Tactic 3:
The Perfect
Finally, we shall
present suggestions on
the ultimate ways to
use Social Media so
that the 7 Golden Rules
of Communication can
be completely
maximized to create
the strongest possible
relationships as quickly
and effectively as
possible.

30. Special consideration will be given to Facebook, which is
the biggest social networking site in Turkey with over 17
million users (36.8% growth rate) making us the 3rd largest
country of users in the world behind the USA and the UK.

32. Also Twitter, one of the fastest-growing social utilities on
the Internet, will be focussed on.
This alert system, with its real-time search, has shown us
that the rate of exchange of information is the best
indicator of the value of the information. For example, the
BBC found out about last year’s earthquakes in China from
people tweeting, not from their usual data sources.

34. Finally, we’ll focus on blogs.
“The word ‘blog’ is irrelevant, what’s important is that it is
now common, and it will soon be expected, that every
intelligent person (and quite a few unintelligent ones) will
have a media platform where they can share what they care
about with the world.”
Seth Godin (Genius)

35. Andy Kovacs
Managing Director
ELC Owner
An expert linguist from University of
London with over 14-years experience in
management communication in the
banking and finance sectors.
Interested in intercultural communication
competence, universal politeness theory
and the impact of new technology on
training and communication.
Responsible for creating and managing all
of ELC’s training and consultancy projects.

36. e: andy@elc.com.tr
w: www.elc.com.tr
t: 0216 467 5460
Linkedin:
www.linkedin.com
Andy Kovacs
Twitter:
www.twitter.com
@AndyatELC
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ELC Consultants