A lot can change in 15 years ‑‑ especially when it comes to kids and technology. This presentation captures the biggest moments from the past 15 years that have changed childhood as we know it. The presentation takes a closer look at the radical way devices, social networks, and media have changed all our lives ‑‑ and how they'll continue to shape the future. Taking references from a 15-year research study by CommonSense Media, Andy provides local key trends, and some key recommendations on strategies to address the effects of Digital Technology in the home.

1. Andy Battle
Security Director, ES2
How Technology is
Changing Childhood

2. About Me
• 4 Children
• 10 Social Media Accounts
• 5 iPads
• 8 iPhones
• 4 Laptops
• 1 Smart TV
• 2 Kindles
• Lots and lots of Books & Toys

3. 15 years of research
2
15 years of impact
https://www.commonsensemedia.org/

4. Our kids are on the front lines of a digital revolution.
Devices, social networks, and media are changing
childhood in radical ways.
We all want kids to grow up healthy and happy as
the world accelerates around them.

5. Big change in the Battle household
4
• Growing book library
• Fun TV Shows
• Educational DVDs

6. Technology Boom
• Cable and Internet Access
• More content available to
more kids
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7. 6
Greater Access to media leads to endless choices
….and a host of new parenting challenges

8. 7
The Smartphone - a gamechanger
“An iPod, a phone, and an Internet communicator,”
- Steve Jobs
App Store goes live in 2008 with
500 Apps

9. 8
“The arrival of the Smartphone will Influence virtually
every aspect of our lives and our kids' upbringing —
from social interactions to mental health.”

10. Parents turn to teachers for answers to
cyberbullying and other perils.
• Embarrassing photos
• Filmed pranks
• Text & Email harassment
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11. Digital Citizenship is adopted across America
• Digital citizenship is about confident and positive
engagement with digital technology.
• A digital citizen is a person with the skills and knowledge
to effectively use digital technologies to participate in
society, communicate with others and create and
consume digital content.
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12. YouTu surpasses 1 Billion views per day.
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overtakes in popularity
The Social Generation

13. 12
The Tablet - another gamechanger
“Magical, way better than a laptop, way better
then a phone”
- Steve Jobs
App Store hits
150,000 Apps

14. Tech companies start pushing the boundaries
• Tracking kids locations
• Recording Voices
• Interactive content
• Adult modes
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15. 3 out of 4 parents say social networks aren't
protecting kids' online privacy.
14https://www.commonsensemedia.org/about-us/news/press-releases/national-poll-three-out-of-four-parents-say-social-networks-arent
Common Sense Privacy Campaigns for six key goals
• “Do Not Track Kids.”
• The industry standard for all kids’ privacy should be opt-in.
• Privacy statements should be clear and simple.
• Parents, teachers, and kids need to be educated about
protecting privacy.
• Industry must innovate to protect kids and families.
• Government needs to update privacy policies for the 21st
century.

16. • 42% of children under 8 years old have a TV in their
bedrooms.
• Half (52%) of all 0- to 8-year-olds have access to a
smart device.
• More than a third (38%) of children this age have
used them
15https://www.commonsensemedia.org/research/zero-to-eight-childrens-media-use-in-america
Research reveals kids are frequent media users,
even from infancy.

17. • Increased access to information,
entertainment, and educational
content
• But also violence, sexual content,
stereotypes, misinformation, and
advertising
16https://www.commonsensemedia.org/research/zero-to-eight-childrens-media-use-in-america
Research reveals real effects of the accelerating
media environment:

18. Common Sense media launches the first-ever
ratings system
… so teachers and parents can
understand the educational value of
the thousands of new apps flooding
the market — many of which are
aimed at kids.
17

19. New challenges for Teenagers
• Impact to self-esteem
• Instagram Role models
• Far reaching circle of friends
• Anonymous Accounts
• Online Trolls and haters
• Vine Stars – 6 seconds of fame
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20. Bills and laws in support of kids' privacy.
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21. The number of mobile devices worldwide surpasses
the number of people.
• Crossed over somewhere around the 7.19
billion mark.
• Smart phones are multiplying five times
faster than we are.
20https://www.independent.co.uk/life-style/gadgets-and-tech/news/there-are-officially-more-mobile-devices-than-people-in-the-world-9780518.html

22. A Digital Divide
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23. Personal Devices create barriers
• Content Grows
• More time spent
multitasking
• Less time talking
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24. Distracted Parents
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25. Kids spend 9 hours a day with media and tech
(and so do their parents) …
… and that's excluding screen time
for work, school, or homework.
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https://www.commonsensemedia.org/sites/default/files/uploads/research/2016_csm_technology_addiction_executive_summary.pdf
https://www.commonsensemedia.org/sites/default/files/uploads/research/common-sense-parent-census_executivesummary_for-web.pdf
https://www.commonsensemedia.org/sites/default/files/uploads/research/0-8_executivesummary_release_final_1.pdf

26. Gaming on a new level
• Battle Royale
• PlayStation VR surpasses 1 million
units sold
• Scare factor
• Explicit content
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27. Is technology to blame
• Our kids' feeds are flooded with bots, fake
news, hate speech, and apps designed to
grab their digital identities and keep them
clicking.
• We’re allowing big corporations to
monitor us through our devices, without
knowing the true cost to our well being.
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28. Online or offline? It's all real life these days.
• Kids growing up today have never known a world
without the Internet
• In a time of 24/7 connectivity, what captures there
attention isn’t always what’s best for them
• It is our job as parents and educators to encourage
change
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29. What can we do as parents
• Don’t be naive
• Talk to your children
• Agree on House Rules
• Establish media-free times and
zones.
• Manage their screen time
• Promote co-view & co-play
• Restrict content to age
appropriate
• Manage their email
• Limit Social Media
• Monitor their apps
• Google Safe Search
• Get them to regularly run you
through their search history,
emails and texts
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30. Thank You for listening
Andy Battle
Security Director, ES2
andy@es2.com.au
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https://www.commonsensemedia.org/
App Store currently has
2,100,000 APPS