Assignment for British Academy of Digital Marketing

1. Evolution of Digital
Marketing
Assignment 2. Task 1 Presented by Alex R. Albornoz

2. How audience use technology and how it
impacts their daily lives.

4. INTRODUCTION
The use of technology in our daily lives gives a wide range of
advantages from staying connected with family, friends all over the
world, to the possibilities of making new friends without leaving the
house, to getting your food, clothes, delivered to your door steps
learning, dating. Our world is changing and with it the ways we do
things.

5. How many people in the world have access to
the Internet
Currently, the number of internet users represents 59.5 percent
of the population worldwide. Internet penetration is, however,
much higher in developed regions. In most of Europe and North
America, 90 percent or more of the population are internet users.

6. DIGITAL DEVICES USED BY AUDIENCES
• The use of digital devices such as computers, TV, mobile phones
and video game has increased substantially over the past few
years globally with every corner of the globe having some form of
internet available.
• The most visible effect of globalization is the reach of media of all
types. A number of labels have been given to describe this impact
which includes ‘media society and the information society’.
Arguably information and communication mediated by network
and broadcast systems of all types have become more important
than the workplace that defined the Industrial Age (Holmes,
2007).

7. Here’s how drastically cell phones have changed
over the past 40 years
• The first cell phone was created in 1973. Since then, pretty much
everything about it has drastically changed. Here's where "cell"
phones originated from and where they may go in the future.
https://www.businessinsider.com/cell-phone-history-cars-mobile-
motorola-apple-bell-labs-samsung-google-2017-7?r=US&IR=T

8. HOW CONSUMERS SEARCH FOR INTERNET ONLINE.
• Consumer search is the second step on the "Decision making
process". Traditionally we would ask our relatives, friends to share
their knowledge, or find in books, magazines. Now we have access
to all kinds of information, from science to history, geography,
politics so on. Being curious has never been more gratifying.
• We find numerous search engines that uses web robots to query
millions of pages on the Internet and creates an index of those
web pages. The use of key words is essential to find and be found,
for a quick reference visit: SEO

9. 10 ways we use digital
technology daily

10. • 1. News
• 2. Navigation
• 3. Learning
• 4. Dating
• 5. Entertainment
• 6. Reading
• 7. Playing Games
• 8. Social Media
• 9. Shopping
• 10. Job Hunting

11. News
• Out of the 9 attributes, immediacy
seemed to be the main reason for
online news adoption. 70% of online
news users had visited news sites a few
times a day, while 47% of them would
go to the internet first if they found
out something interesting had
happened.

12. Online news on a smart
phone. Close up of
businessman reading news or
articles in a mobile phone
screen app. Hand holding
smart device. Mockup
website. Newspaper and
portal on internet. Displayed
news are not reality related
Study finds elders
pick web over
newspaper, too
http://newsosaur.b
logspot.com/2013_
07_01_archive.html

13. Navigation
•With one-third of the world’s population
now using the internet, web navigation
maintains a global use in today's ever
evolving international society. Web navigation
is not restricted to just computers, either, as
mobile phones and tablets have added
avenues for access to the ever-growing
information on the web today.

14. Ruling our world. (Oleksiy Mark/Shutterstock)
In our daily lives I found this tool to be one of the most
useful. It continues to find ways to improve it’s coverage.
The future of this application is bright as new technology it’s
been consider with the creation of GPS3 (Global Navigation
System) https://www.vox.com/2016/4/10/11379698/gps-navigation-brain-problems

15. Learning
•Internet use helps learners to gain input in the
language learning process. This form of
communication provides more equality of
opportunity for self- expression and indeed more
chances to interact in the written form. This
increases confidence to experiment in the second
language.

16. On line courses
https://www.kolotv.com/2020/09/05/journalism-school-offers-free-online-
course-on-how-to-better-use-news-media/

17. Playing Games
•Online gaming is definitely bigger than ever.
Steam is hitting its all-time high numbers of
gamers.
Faster broad bands companies new maketing
campaigns aimed to gamers https://www.duo-county.com/internet

18. Fig. 1. Professional gamer playing first-person shooter online video game on his powerful personal computer.
Room and pc have colorful neon led lights.

19. Job Hunting
•Job-hunting can save the expenses
associated with pounding the pavement
looking for a job and connect you to more
employers in a shorter time, One of the
major advantages of job hunting on the
Internet is convenience.

20. Book Job Hunting on the Internet
If you are in
the market
for a Job.
Check out this
book for tips.

21. Reading
•The key to using the Internet to improve
reading may be defined as a variety of tools
and materials that will provide a student with
a rich and entertaining mix of grammar,
speech, and comprehension skills to enhance
both reading and writing the English
language. English Grammar Basics
Introduction

22. 60
Journal of English Teaching, Volume 6 (1), February 2020 DOI: 10.33541/jet.v6i1.46
Students' Perception of Using the Internet to Develop Reading
Habits: A Case Study at the English Education Department of
Universitas Kristen Indonesia
Arny Bana
Universitas Kristen Indonesia
arryagasshi@gmail.com
Abstract
The internet ubiquity in education has flooded the teaching and learning
process with digital tools and drastically changed many aspects of academic
life, including students' reading habits. This study aimed at exploring
students' perceptions of using the internet to develop reading habits. The study
employed the qualitative descriptive method with survey design and involved
43 students of the English department of Universitas Kristen Indonesia
Jakarta. Data was collected by means of a questionnaire consisting of 20
items. The results showed that 43% of the respondents had a positive
perception that the internet developed their reading habits. However, the
majority of them regarded reading as merely an activity for getting
information to finish school assignments. They viewed the internet as the
main source of information they needed to finish their learning assignments.
Since about one-fifth of them preferred paper-based reading, it was concluded
that not the whole of Generation Z members totally ignored printed reading
materials.
Keywords: internet, paper-based reading, reading habits, screen-based
reading
INTRODUCTION
The internet has been popular in the world, and people use it to support their everyday
activities and needs fulfillment. The exponential recent growth of technologies connected
to the internet has led to drastic changes in almost all life aspects, particularly the
industrial, trading and educational sectors (Pardede, 2012). Through the internet which
has been globally interconnected to computers provides various benefits, including access
to information from faraway documents and databases that can be read and studied to
corroborate knowledge (Larose, as cited in Oluwaseyi & Oluwatise, 2013). Due to
technological advancement, people are now living in the world of digital. Pardede (2019a)
accentuated that technological ubiquity in the sector of education has inundated the
teaching and learning process with digital tools.
e-ISSN: 2622-4224 | p-ISSN: 2087-9628

23. Social Media
•You can use online social media to stay
connected with friends, share information,
photos and videos and keep up-to-date with
your interests. Facebook and Twitter are two
of the most popular online social media
websites. Facebook Facebook is probably the
best known social networking site, with over
800 million active users worldwide.

24. The rise of social media
Social media sites are used by more than two-thirds of all internet
users.

25. Shopping
The reason for choosing online shopping
could vary from convenience to
competitive prices. In addition to that,
online businesses are trying their best to
make sure that the experience of online
shopping matches in-person shopping
experiences.

26. Young woman
using laptop for
browsing internet
store at home.
Online shopping
concept — Photo
by belchonock

27. Dating
•More and more people are turning into the
convenience of Online Dating.
•Meeting people online avoids the discomfort of
the first approach.

28. https://www.shutterstock.com/image-photo/close-woman-reading-news-on-
mobile-571652926

29. Entertainment
How has the Internet changed the way we
enjoy entertainment?
•Basically, the internet has expanded our
idea of entertainment far beyond past
norms of going to the movie theatre or
reading magazines. People use the
internet for many reasons, but the benefit
of entertainment on the internet has
transformed most of the world.

30. Fig. Twice Music Group
TWICE To Hold An
Online Concert In
August Using SM
Entertainment’s
“Beyond Live”
Platform

31. SUMMARY
•Necessity is the mother of all
inventions. As we progress new ideas
come to float and new inventions will
be taking place to satisfy the demand
of easier faster access.

32. REFERENCE LIST
BENEFITS OF USING INTERNET
https://youtu.be/MpZNTZZitpw
DRAWBACKS USING INTERNET
https://youtu.be/5boN5SrrlWQ
how drastically cell phones have changed over the past 40 years
https://www.businessinsider.com/cell-phone-history-cars-mobile-motorola-apple-bell-labs-samsung-google-2017-7?r=US&IR=T
Study finds elders pick web over newspaper, too
http://newsosaur.blogspot.com/2013_07_01_archive.html
Global Navigation System) https://www.vox.com/2016/4/10/11379698/gps-navigation-brain-problems
DAYLI NEWS https://www.kolotv.com/2020/09/05/journalism-school-offers-free-online-course-on-how-to-better-use-news-media
gamers https://www.duo-county.com/internet
DATING https://www.shutterstock.com/image-photo/close-woman-reading-news-on-mobile-571652926

33. Video Presentation
https://vimeo.com/743044682