Our CCO Max Chertkov spoke at this years Travel Technology Europe (TTE), about the importance of hotel room mapping and how it helps travel companies with personalization.

1. #TTEShow @TravelTechEu
#TTEShow
Why room mapping?
Personalization is no longer a nice to have.

2. Everybody
likes to feel
special

3. 48% of consumers buy more when
offers are personalized
Personalization creates
5-8X ROI
5-8X48%
Sites have 8 seconds to
capture visitors attention!
8
Kahuna 2015 Kahuna 2015 Starkov; PhocusWire 2018
The Importance of Personalization

4. 10-20%
10-20% more conversions for
travel businesses
Needs to be: user-friendly, easy to
understand, organized
Skift 2014
The Importance of Personalization

5. The content knot
Metasearch
Intermediaries
Customer
Bedbank
Consolidator
Content is heavily fragmented between different supply
sources and distribution channels making it impossible to know
what room you’re getting

6. Spacious
luxe room
Large Deluxe room
with king bed
DLX, special
rate, 23 sq…
Deluxe
room
DIFFERENT DISPLAYS OF THE EXACT SAME ROOM

7. Current interface example:
Why does the same room have such price variance?

8. No apple to apple
comparison
No personalization
Missed
opportunities
Because individual rooms can’t be
compared to each other, personalization
is limited, creating missed opportunities
as these customers aren’t being
captured and converted.

9. 31% of businesses say that lack of proper technology
or tools is a barrier to effectively delivering
personalization.
Qubit/PWC 2017

10. Currently
available
filters
1
This is the most you are
able to filter by today on
most websites.

11. Current state of search results:
> Similar room type
> Variety of sources
> No differentiation in value

12. The room
mapping
possibility
2
Multiple differentiation
options that personalize
the search results

13. Our vision of personalization
How we envision personalization: Giving consumers
value and allows businesses to compete not only on
price but on actual value delivered to consumers.

14. The rich room content can be matched to best
available rates - value for customer, value for company

15. Personalized content specifically is found
to increase sales by 20%
+20%
TripBarometer 2015

16. Cheapest
option
Room offerings before room mapping

17. Room comparison - before room mapping (cheapest option)

18. 7% MORE MARGIN
Room comparison - with room mapping: better rate -> better margin

19. Ideal content rich customer view

20. #TTEShow @TravelTechEu
Thank you
Come visit our booth - TT98