Acce conference presentation 7.18
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Delivered 7.19 at the ACCE annual convention in Des Moines, Iowa.
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Acce conference presentation 7.18
- 1. Andrew Phillips Account Executive, US Economic Development & International Trade LinkedIn Marketing Solutions Building Your Professional Brand: A Guide for Executives and Chambers
- 4. Source: DCI Winning Strategies 2017 of executives agree that the Internet, broadly speaking, is the most effective medium for marketing. Business Is Trending Digital
- 5. LinkedIn Is the Social Network of Choice for ED Professionals Source: Winning Strategies 2017 Twitter Blog forums Facebook YouTube I do NOT use social media for business purposes Other Corporate Executives Location Advisors 38% 34% 9% 16% 20% 9% 5% 6% 74% Corporate Executives 82% Location Advisors 30% 19% 53% 20%
- 6. Getting the Most out of LinkedIn 1. Rock Your Profile 2. Thought Leadership 3. Content Strategies
- 7. #1: Rock Your Profile • Strong headshot • Tell a story with your summary (First Person).
- 8. • Use keywords to highlight experience • Include recommendations from colleagues, clients, managers, etc. • Make sure your employer is properly aligned.
- 9. Want more on building your profile? aphill@linkedin.com
- 10. Section 2: Thought Leadership on LinkedIn
- 14. Section 3: Strategies for Chambers
- 15. Reach & Engage Stakeholders • Drive Membership • Advocacy • Recruit and Retain Talent
- 16. Drive Membership • Target: Nashville executives who were NOT already members. • Tactic: Upload company list to LinkedIn and exclude existing members. Nashville Area Chamber of Commerce
- 17. Advocacy • Target: Lawmakers in Trenton, business travelers in New York/New Jersey. • Tactic: Sponsored content with messaging and research opposing the proposed tax. Airlines for America: Jet Fuel Tax Hike Opposition
- 18. Recruit and Retain Talent • Target: Bay Area engineers with specific skills. • Tactic: Sponsored Content case studies of Californians who had successfully moved to Michigan. Michigan Economic Development Corporation
- 19. 1 Rock Your Profile Strong Headshot First-Person Summary 2 Get in the feed Thought Leadership 3 Use LinkedIn tools to build your region’s reach and brand RECAP
- 20. ©2015 LinkedIn Corporation. All Rights Reserved. Thank you! aphill@linkedin.com
Editor's Notes
- <Editable cover slide>
- 77% of executives agree that the internet broadly speaking is the most influential medium for marketing.
- LinkedIn is by far the most used social platform among executives and site selection advisors for business purposes 82% of location advisors and 74% of corporate executives use LinkedIn for Business needs (only 20% of location advisors use Facebook for business)