Business Plan 2

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business plan for harvesting medicinal plants

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Business Plan 2

  1. 1. BUSINESS PLAN GROUP - 8
  2. 2. KAMAKHYA ARO-MEDIC LIMITED <ul><li>NAME: KAMAKHYA ARO-MEDIC LIMITED. </li></ul><ul><li>ADDRESS: </li></ul><ul><li>OFFICE: 17 TH KANCHARI ROAD, FANCY BAZAAR, OPPOSITE-BIG BAZAAR, GUWAHATI-2, ASSAM. </li></ul><ul><li>TELEPHONE NUMBER: </li></ul><ul><li>LAND- 0361-2223444 . FAX- 2223442 . </li></ul><ul><li>MOBILE- 09864077713 . </li></ul>
  3. 3. <ul><li>THE TEAM: </li></ul><ul><li>PROMOTERS : SUMAN SANYAL, GOVIND SATISH, ANTONY ISSAC, REX J. MANOOR, ASHA NAIR, MANJU K.S. </li></ul><ul><li>CEO: GOVIND SATISH. </li></ul><ul><li>CFO: SUMAN SANYAL. </li></ul><ul><li>COO: REX J. MANOOR. </li></ul><ul><li>CMO: ANTONY ISSAC. </li></ul><ul><li>HR: ASHA NAIR, MANJU K. S </li></ul>
  4. 4. TABLE OF CONTENTS <ul><li>MISSION & VISION STATEMENT </li></ul><ul><li>BUSINESS DESCRIPTION </li></ul><ul><li>MARKET SMMARY </li></ul><ul><li>PRODUCTS </li></ul><ul><li>BUSINESS OPPORTUNITIES </li></ul><ul><li>COMPETITION </li></ul><ul><li>OPERATING PROCEDURES </li></ul><ul><li>RESOURCE EQUIPMENTS </li></ul><ul><li>BUSINESS CONCEPT </li></ul><ul><li>FINANCIAL DATA </li></ul>
  5. 5. MISSION & VISION STATEMENT <ul><li>MISION STATEMENT: </li></ul><ul><li>ENSURE GROWTH MAXIMIZATION BY SATISFYING THE CLIENTS NEEDS THROUGH IMPROVING SERVICE PROVIDED. </li></ul><ul><li>VISION STATEMENT: </li></ul><ul><li>LEADING PARTNERSHIP BASED RELIABLE PRODUCERS AND SUPPLY & VALUE CHAIN FROM FIRM TO FORK. </li></ul>
  6. 6. BUSINESS DESCRIPTION <ul><li>FORM OF BUSINESS: PARTNERSHIP </li></ul><ul><li>BUSINESS TYPE: SUPPLIER OF RAW MATERIALS TO HERBAL & AGROTECH COMPANIES. </li></ul><ul><li>PROFITABILITY: THIS BUSINESS WILL BE PROFITABLE BECAUSE OF IMMENSE GROWTH OPPORTUNITIES. </li></ul><ul><li>PRODUCT: MEDICINAL & AROMATIC PLANTS. </li></ul><ul><li>MODE OF BUSINESS: INDEPENDENT BUSINESS . </li></ul>
  7. 7. MARKET SUMMARY <ul><li>AROMATIC AND MEDICINAL PLANTS, ARE THE PLANTS USE AS RAW MATERIALS FOR HERBAL AND SOME OF THE ALLOPATHEIC MEDICINE, THAT HAS A VAST DEMAND IN THE INDIAN MARKET AS WELL AS IN INTERNATIONAL MARKET. </li></ul><ul><li>THE ASSAM IS ACCOUNTED FOR 17% OF TOTAL MAP PRODUCTION IN INDIA. </li></ul><ul><li>THE KEY PLAYERS OF HERBAL AND AGROTECH FIRMS ARE MAINLY LOCATED IN AND AROUND ASSAM. </li></ul>
  8. 8. CONTD…. <ul><li>THERE IS A WIDE SCOPE OF MAP CULTIVATION IN ASSAM SPECIALLY IN THE “ UPPER BRHMAPUTRA VALLEY” (SIBSAGAR, JORHAT, DIBRUGARH & TINSUKIA) DUE TO THE SUITABLE WEATHER CONDITION AND EASY AVAILABILITY OF SEEDS. </li></ul><ul><li>THE STATE GOVERNMENT PROVIDES SUBSIDY TO THE MANUFACTURERS & SUPPLIERS OF MAP. </li></ul><ul><li>MORE GOVERNMENT BENEFITS ARE THERE FOR EXPORTING THESE MAP’s. </li></ul>
  9. 9. UPPER BRAHMAPUTRA VALLEY
  10. 10. FACILITIES <ul><li>GOVERNMENT SUBSIDIES ARE THERE. (No tax for the first two year) </li></ul><ul><li>TAX BENEFIT ON EXPORTING PRODUCTS. </li></ul><ul><li>INTERNATIONAL AIRPORT. </li></ul><ul><li>WELL CONNECTIVITY WITH OTHER PARTS OF INDIA. </li></ul><ul><li>EASY AVAILABILITY OF SEEDS. </li></ul><ul><li>LOW PAID SKILLED WORKERS. </li></ul>
  11. 11. PRODUCTS <ul><li>CITRONELLA </li></ul><ul><li>SUGANDHAMANTRI </li></ul><ul><li>SARPAGANDHA </li></ul><ul><li>BRAHMI </li></ul><ul><li>PIPALI </li></ul><ul><li>VANILLA </li></ul><ul><li>HILIKA </li></ul><ul><li>LEMONGRASS </li></ul>
  12. 12. BUSINESS OPPORTUNITIES <ul><li>THE GLOBAL MAP BUSINESS IS ESTIMATED TO BE $ 95 BILLION (app) [W.H.O-2008]. </li></ul><ul><li>AVERAGE ANNUAL FOREIGN TRADE FROM INDIA IS 60 TO 80 MILLION, WHICH IS ONLY 0.5% OF TOTAL WORLD TRADE. </li></ul><ul><li>THE DEMAND IS VERY HIGH IN INDIA( NORTH EASTERN STATES) AND AS WELL AS IN THE GLOBAL MARKET (SPECIALLY IN LATIN AMERICA, AFRICA, WESTERN EUROPE,SOUTH-EAST ASIA). </li></ul><ul><li>SUPPLY IS NOT ADEQUATE DUE TO THE LACK OF ORGANIZED SECTOR IN THIS FIELD. </li></ul>
  13. 13. COMPETITION <ul><li>DIRECT COMPETITORS: </li></ul><ul><li>1. SOHOYOG </li></ul><ul><li>ADDRESS: H.NO- 84, GMCH ROAD, DISPUR, ASSAM-781005 </li></ul><ul><li>Deals In: AROMATIC PLANTS (ALLOVERRA,ASPARAGUS) & ECONOMIC IMPORTANCE PLANTS (STEVIA,PIPER LONGUM). </li></ul><ul><li>YEAR OF ESTABLISHMENT: 2004. </li></ul><ul><li>TURNOVER: 4.3 CRORES (2008) </li></ul><ul><li>ONLY IS DOMESTIC BUSINESS. NO EXPORT. </li></ul>
  14. 14. CONTD…. <ul><li>2. RISSAB AGRICO </li></ul><ul><li>ADDRESS: 202A GOLDEN HEIGHTS, SIPANI BUILDING, CHATRIBARI, GUWAHATI- 781001 </li></ul><ul><li>PH. NO.- +91-361-2510739 </li></ul><ul><li>Deals In: MEDICINAL (PIPPALI, ARJUNA) & AROMATIC (AGAR,VEPIBER) PLANTS. </li></ul><ul><li>TURNOVER: 2.4 CRORE (2008). </li></ul><ul><li>YEAR of ESTABLISHMENT: 2006. </li></ul>
  15. 15. CONTD…. <ul><li>3. ASSAM SMALL FARMERS AGRI BUSINESS CONSORTIUM (ASFAC) </li></ul><ul><li>ADDRESS: AGRICULTURE CAMPUS, KAHANA PARA, GUWAHATI, ASSAM. </li></ul><ul><li>PH. NO.- +91-361-2334240. </li></ul><ul><li>Deals In: MEDICINAL & AROMATIC PLANTS. </li></ul><ul><li>THIS FIRM ACTUALLY ACT AS MIDDLEMAN. </li></ul><ul><li>THEY ARE IN EXPORT BUSINESS ALSO. </li></ul>
  16. 16. OPERATION PROCEDURE <ul><li>MAIN PROCESSES IN MAP BUSINESS ARE: </li></ul><ul><li>CULTIVATION OF PLANTS. (SEASON WISE) </li></ul><ul><li>PROCESSED THE PARTS (ROOT,LEAVES,FLOWER) AS PER REQUIREMENTS. </li></ul><ul><li>WAREHOUSING. </li></ul><ul><li>SUPPLY AS PER ORDER TO THE CLIENTS. </li></ul>
  17. 17. POTENTIAL CUSTOMERS <ul><li>M/S EXPORTS & AGENCIES, WEST BENGAL </li></ul><ul><li>AJMAL GROUP, ASSAM. </li></ul><ul><li>M/S BRAHMAPUTRA VALLEY AROMATIC OIL INDUSTRIES </li></ul><ul><li>HERBAL ARCADE, GUWAHATI. </li></ul><ul><li>ASSAM AGRO & PERFUMES. </li></ul><ul><li>SOPERIWALA EXPORTS,MUMBAI. </li></ul><ul><li>THERE ARE ALMOST 53 LOCAL KEY CLIENTS IN ASSAM ITSELF. </li></ul>
  18. 18. RESOURCE EQUIPMENTS <ul><li>BUILDING STRUCTURE: 1 OFFICE BUILDING, 1 SALE COUNTER, 1 PACKING SHED, 1 IMPLEMENT SHED. </li></ul><ul><li>PROGENY BLOCK: TO MAINTAIN EXISTING SUPERIOR VARIETIES OF PLANTS. </li></ul><ul><li>PROPAGATION STRUCTURE : 5 GREEN HOUSE, 2 NET HOUSE, 2 POLY HOUSE. </li></ul><ul><li>SEED BEDS: 2 SEED BEDS. </li></ul><ul><li>PACKING YARDS: 1 PACKING YARDS. </li></ul>
  19. 19. CONTD…. <ul><li>HR REQUIREMENT: </li></ul><ul><li>1 STORE MANAGER . (RS.4000pm) </li></ul><ul><li>1 MARKETING MANAGER . (Rs.6000pm) </li></ul><ul><li>10 LABORS.( 6 MEN, 4 WOMAN) (Rs.80/day) </li></ul><ul><li>1 SUPERVISOR . (Rs.4000pm) </li></ul><ul><li>1 DRIVER . (Rs.2000pm) </li></ul><ul><li>1 SECURITY GUARD . (Rs.1800pm) </li></ul>
  20. 20. CONTD…. <ul><li>EQUIPMENTS REQUIREMENTS: </li></ul><ul><li>1 TWO in ONE PROCESSOR MACHINE. </li></ul><ul><li>POTS. </li></ul><ul><li>1 MATADOR. </li></ul>
  21. 21. BUSINESS CONCEPT <ul><li>3 months are required to start cultivation of plants. After 7 months we can start selling a part of our product because some plant needs more time to be mature. After 3 years we can start full fledge sales activities of all of our products. </li></ul><ul><li>In the first 3 months we will give importance to make a customer base. </li></ul><ul><li>We will make a direct contact to the major domestic clients. </li></ul><ul><li>Maintaining a good rapport with the government to make the international clients base. </li></ul>
  22. 22. FINANCIAL DATA <ul><li>INITIAL INVESTMENT: </li></ul><ul><li>LAND ( 10 ACRES) ---------------- 19,80,000 </li></ul><ul><li>( 1 ACRE= 18 BIGHAS, 1BIGHA= Rs.11000) </li></ul><ul><li>MACHINERY-(1pc)--------------- 1,10,000 </li></ul><ul><li>CONSTRUCTION ------------------ 2,30,000 </li></ul><ul><li>( BUILDING,NURSERY,FENCING) </li></ul><ul><li>REGISTRATION--------------------- 1,50,000 </li></ul><ul><li>VEHICLE----------------------------- 75,000 </li></ul>
  23. 23. CONTD…. <ul><li>OFFICE EQUIPMENTS--------------- 40,000 </li></ul><ul><li>SEEDS ---------------------------------- 90,000 </li></ul><ul><li>(ACTUAL PRICE IS 150,000- GOVT. DISCOUNT </li></ul><ul><li>IS 40%) </li></ul><ul><li>TOTAL--------------------------- Rs. 26,75,000 </li></ul>
  24. 24. BRAHMI <ul><li>The entire plant is used in indigenous system of medicine as a nerve tonic and cure for epilepsy and insanity. It is also being used as diuretic and for treating rheumatism, asthma, </li></ul><ul><li>and hoarseness </li></ul><ul><li>Brahmighrit, Sarasvatarisht, Brahmivati, Modern medicines such as Mental, Memory plus and Megamind plus use Brahmi as their major component </li></ul>
  25. 25. <ul><li>HARVESTING </li></ul><ul><li>The best time for harvesting is between October-November, (after 4-5 months of planting) during which the maximum biomass is produced. </li></ul><ul><li>If planted in March the first cutting can be done in June and second cutting in September– October </li></ul><ul><li>Yield- 300 q from two harvests </li></ul>
  26. 26. COST PER ACRE <ul><li>Land preparation 2500 </li></ul><ul><li>Planting material 5000 </li></ul><ul><li>Cost of manures and fertilizers 4000 </li></ul><ul><li>Irrigation 1250 </li></ul><ul><li>Pesticides etc 500 </li></ul><ul><li>Weeding 1250 </li></ul><ul><li>Harvesting 3500 </li></ul><ul><li>Drying and packing 2250 </li></ul><ul><li>Miscellaneous expenses 1250 </li></ul><ul><li>Total 21000 </li></ul>
  27. 27. VANILLA <ul><li>It is a spicy orchid valued for its cured fragrant beans, which makes one of the most expensive spices second only to saffron </li></ul><ul><li>Harvesting - The ideal time for planting vanilla is when the weather is neither too rainy nor too dry. </li></ul><ul><li>Planting in April-June and Sept/October will give good result under our condition </li></ul><ul><li>Harvesting takes 2 years </li></ul><ul><li>Cost of cultivation Rs 60000 </li></ul><ul><li>Yield- 300 kg per yearacre </li></ul>
  28. 28. SUGANDHMANTRI <ul><li>Sugandhmantri is a rhizomatous aromatic perennial herb found in Assam </li></ul><ul><li>Its aromatic rhizomes contain an essential oil used for blending of perfume. </li></ul><ul><li>Sugandhmantri becomes ready for rhizome harvest on </li></ul><ul><li>3rd year of planting. However, the crop can also be </li></ul><ul><li>harvested in the second year </li></ul><ul><li>It is harvested during winter rain free period </li></ul><ul><li>(November-April). </li></ul><ul><li>Yield – 130 q per acre </li></ul>
  29. 29. Economics of cultivation (32 months crop duration)/ha Land preparation 25000 Cost of Planting material 5250 Transportation 500 Preparation of seed material 750 Furrow opening and Planting 1250 Manures & Fertilizers + application 3000 Mulching by rice husk (1-2 inch depth) 2500 Intercultural operation 2500 Total Rs. 40250
  30. 30. SARPAGANDHA <ul><li>Rauvolfia root or Serpentine root is one of the important crude drugs used in modern medicine </li></ul><ul><li>The root bark, which constitutes 40-60% of the whole root, is rich in alkaloids known for </li></ul><ul><li>their efficacy in reducing high blood pressure and as a sedative or tranquilizing agent </li></ul>
  31. 31. <ul><li>HARVESTING - The marketable roots are generally collected 2 years after plantation </li></ul><ul><li>Harvesting is done during june-july period </li></ul><ul><li>Yeild-1500 Kg Dry roots at 24 monthsacre </li></ul>
  32. 32. COST PER ACRE <ul><li>Economics of cultivation </li></ul><ul><li>1. Cost of seed @ Rs. 2000 x 2.5 kg 5000 </li></ul><ul><li>2. Nursery raising 750 </li></ul><ul><li>3. Land preparation 3000 </li></ul><ul><li>4. Organic manure & application cost 5000 </li></ul><ul><li>5. Cost of transplanting 1250 </li></ul><ul><li>5. For Irrigation L.S 1000 </li></ul><ul><li>6. Weeding, hoeing and light earthing up 3000 </li></ul><ul><li>7. Plant protection 750 </li></ul><ul><li>8. Maintenance cost for 20 months 1250 </li></ul><ul><li>8. Harvesting & carrying, processing etc 4000 </li></ul><ul><li>Total Rs 25 000 </li></ul>
  33. 33. CITRONELLA <ul><li>Citronella oil is an essential oil containing citronellal, geraniol and hydroxy citronellol and other high value perfumery bases obtained on steam distillation of citronella grass </li></ul><ul><li>5-6 harvests can be taken per year at 2 months intervals </li></ul><ul><li>Oil yield is around 150 kg/acre/year </li></ul>
  34. 34. PIPPALI <ul><li>Long pepper is an unripe spike of Piper longum Linn, a slender aromatic perennial climber belonging to the family Piperaceae </li></ul><ul><li>The fruits possess haematinic, diuretic, digestive, general tonic properties, besides being useful in inflammation of the liver, pains in the joints, lumbago and night blindness. </li></ul>
  35. 35. <ul><li>Harvesting - The first harvest from vines is possible after 6 months of planting </li></ul><ul><li>During first year the dry spike yield is around 200 quintal and from 2nd year 500 QUINTAL </li></ul>
  36. 36. COST PER ACRE <ul><li>Land preparation 2250 </li></ul><ul><li>Cost of rooted plants(50,000 Nos) 7500 </li></ul><ul><li>Cost of planting 2250 </li></ul><ul><li>Cost of Manures and fertilizers 4250 </li></ul><ul><li>Weeding, mulching 1250 </li></ul><ul><li>Plant protection 250 </li></ul><ul><li>Irrigation 750 </li></ul><ul><li>Harvesting 1875 </li></ul><ul><li>Total 20375 </li></ul>
  37. 37. LEMONGRASS <ul><li>Lemongrass commonly known as “ East Indian Lemongrass” is a perennial and multicut aromatic grass. </li></ul><ul><li>Lemongrass is the source of Lemongrass oil, a good source of natural citral, which is used as a basic raw material for synthesis of β-ionone used for synthesis of a number of useful aromatic compounds and Vitamin-A </li></ul><ul><li>Citral is also used in perfumery for various grades of </li></ul><ul><li>soaps detergents, cosmetics and flavour agent for soft drinks </li></ul>
  38. 38. <ul><li>Harvesting-First harvest is taken at 4 months age of the crop and subsequent harvests are at 2 – 3 months intervals </li></ul><ul><li>Yield per year- 500 kg of oil </li></ul>
  39. 39. COST PER ACRE <ul><li>Land preparation 750 </li></ul><ul><li>Manures and fertilizers 3000 </li></ul><ul><li>Planting materials 6250 </li></ul><ul><li>Intercultural operation 1250 </li></ul><ul><li>Irrigation 600 </li></ul><ul><li>Plant protection 250 </li></ul><ul><li>Harvesting 1000 </li></ul><ul><li>Distillation @ Rs. 300/ton 3225 </li></ul><ul><li>Misc. expenses 425 </li></ul><ul><li>Total 16750 </li></ul>
  40. 40. COST PER ACRE <ul><li>Land preparation 750 </li></ul><ul><li>Planting material 20000 slips 6000 </li></ul><ul><li>@ 0.3/slip </li></ul><ul><li>Manures-5 trolley FYM 1250 </li></ul><ul><li>Fertilizers 2000 </li></ul><ul><li>Weeding and irrigation 1750 </li></ul><ul><li>Harvesting 1250 </li></ul><ul><li>Cost of distillation (Rs. 500/ton) 2250 </li></ul><ul><li>TOTAL 15000 </li></ul>
  41. 41. PRICES <ul><li>BRAHMI------------------------ Rs.2000 per quintal </li></ul><ul><li>VANNILA------------------------- Rs.3000 per kg </li></ul><ul><li>SUGANDHAMANTRA--------- Rs. 3000 per kg </li></ul><ul><li>SARPAGANDHA---------------- Rs. 100 per kg </li></ul><ul><li>CITRONELLA------------------- Rs. 600 per kg </li></ul><ul><li>LEMON GRASS---------------- Rs. 350 per kg </li></ul><ul><li>PIPALI---------------------------- Rs. 7500 per qnt. </li></ul>
  42. 42. FINANCIAL STATEMENT <ul><li>1 ST YEAR </li></ul><ul><li>CASH OUTFLOW: </li></ul><ul><li>INITIAL INVESTMENT--------- 26,75,000 </li></ul><ul><li>SALARY (41800*12)----------- 5,01,600 </li></ul><ul><li>TOTAL COST FOR CULTIVATION--- 1,98,375 </li></ul><ul><li>ELECTRICITY & OTHERS ---------- 30,000 </li></ul><ul><li>TOTAL------------------------ 34,04,975 </li></ul>
  43. 43. CONTD…. <ul><li>CASH INFLOW: </li></ul><ul><li>SALES---------------------------- ---- 17,92,500 </li></ul><ul><li>TOTAL--------------------------------------- 17,92,500 </li></ul><ul><li>THERE WILL BE A RESERVE OF Rs.100000. </li></ul>
  44. 44. CONTD…. <ul><li>2 ND YEAR </li></ul><ul><li>CASH OUTFLOW </li></ul><ul><li>SALARY------------------------------ 5,01,600. </li></ul><ul><li>COST OF CULTIVATION---------- 1,68,375. </li></ul><ul><li>ELECTRICITY & OTHERS--------- 30,000. </li></ul><ul><li>MISCLLENEOUS EXPENCES----- 1,00,000 </li></ul><ul><li>TOTAL--------------------------------- 7,99,975 </li></ul>
  45. 45. CONTD…. <ul><li>CASH INFLOW </li></ul><ul><li>SALES ----------------------------- 32,35,000 </li></ul><ul><li>TOTAL-------------------------------- 32,35,000 </li></ul>
  46. 46. SOURCES OF INFORMATION <ul><li>WWW.ASFAC.COM </li></ul><ul><li>NORTH EAST INDIA TRADE INVESTMENT SUMMIT </li></ul><ul><li>GOOGLE. </li></ul><ul><li>PERSONAL CONTACTS. </li></ul>

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