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Teach Savio Gismundi

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The objectives of this paper were to explore reasons why consumers prefer a specific mobile service and to explore the relationship between Service Quality, Customer Satisfaction and Brand Loyalty. The cellular service providers are using different sales promotional methods to attract the customers towards them. For further enhancement, to measure the Customers’ Satisfaction and Service Quality towards Brand Loyalty of cellular service is important. The survey instruments used in the present study to measure Brand Loyalty were Service Quality, Price, Product Quality, Promotional Quality and Customer Satisfaction. Thus the structural equation modeling approach was necessary in order to examine the variables. The findings revealed that reliability, responsiveness in service quality, reasonable price and customer satisfaction leads to brand loyalty towards cellular communication providers. The researcher suggests that proper promotional offer with right service at the right time and enhanced product quality to make the customer satisfied and loyal to the service providers. Keywords: Service Quality, Price, Product quality, Promotional quality, Customer satisfaction, Service/Brand loyalty.

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The term ethics in simple layman’s words can be described as moral philosophy. The dictionary however says that the word “ethics” is derived from the Greek word “Ethikos” meaning customs or character. Since ethics is described as moral philosophy it could be elaborated by calling it a branch of philosophy and is considered a normative science because it is concerned with the norms of human conduct, as distinguished from formal sciences such as mathematics and logic, physical sciences such as chemistry and empirical sciences such as economics or psychology. The ethical practices in conducting the business may sounds to be difficult but in long run its fruits can be reaped by generations to come. In this paper, “Ethical Business Practices: A Key to successful export trade” an effort has been made to highlight the business practices at Tynor Orthotics Ltd having worldwide acceptability of the products which is the basic requirement for sustainability in the today’s global economy. The primary data has been collected directly through discussions with the officials related to Tynor and the secondary data has been collected from reports of Tynor and website. The ethical business practices followed at the Tynor has contributed a lot in the world wide acceptability of its products.

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