2. Launch
Direct
Global,
LLC
is
a
consumer
packaged
goods
company.
LDG
develops
products
that
are
differen:a:ng,
have
longer
life
cycles,
and
higher
category
growth.
3.
4. F20
Energy
Gel
Is
A
Natural
Aroma
Gel
That
Provides
Instant
Energy.
§ Patented
formula
involving
a
thermo-‐responsive
hydrogel.
§ F20
Energy
Aroma
Gel
is
packaged
in
a
compact,
easy-‐to-‐use
tube,
which
provides
numerous
uses
per
package.
§ Applied
under
the
nose,
emiFng
a
pleasant,
invigora:ng
smell,
using
peppermint
oil
and
other
natural
ingredients.
§ Not
ingested
§ No
caffeine
§ No
calories
§ Target
is
on-‐the-‐go,
health
conscious
consumers
ü Need
increased
awareness,
energy
and
focus
ü Want
to
enjoy
life
ü Don’t
want
the
nega:ve
effects
of
caffeine
ü Don’t
consume
chemicals
ü Don’t
want
high
sugar,
calorie-‐laden
products
PRODUCT
OVERVIEW
WWW.F20ENERGY.COM
5. MARKET
DESCRIPTION
F20
Energy
Aroma
Gel
Creates
A
New
Personal
Energy
Category
Of
Breathable
Gel
That
Is
Not
Ingested
And
Provides
Energy
Without
Caffeine.
§ The
personal
energy
category
represents
a
$25
billion+
market
in
the
USA
alone.
It
is
the
fastest
growing
category
with
the
largest
sales
growth
in
the
primary
convenience
store
channel.
§ F20
Energy
Aroma
Gel
is
an
instant
gra:fica:on
product,
placed
by
the
cash
register.
§ This
low-‐cost
item
is
an
easy
impulse
buy
for
consumers.
WWW.F20ENERGY.COM
6. F20
Energy
Aroma
Gel
appeals
to
a
wide
audience
(18
-‐
50+)
F20
Energy
Aroma
Gel
has
as
a
young,
energe:c,
“Work
Hard
And
Play
Hard”
aFtude.
TARGET
MARKET
Marketed
to
consumers
who
are:
§ Ac:ve
§ Focused
§ Balanced
§ Do
not
rely
on
chemicals
&
supplements
§ Constantly
on
the
go
ü Hard-‐working
students
ü Sleep-‐deprived
moms
ü Commuters,
drivers
and
truckers
FOCUS!
WWW.F20ENERGY.COM
7. Compe]tors
include:
§ Energy
Beverages
And
Shots
§ Energy
Supplements
§ Pills/Tablets/Capsules
§ Candy
§ Coffee,
Tea,
Soda
§ Chewing
Gum
Consumer
Backlash
To
Energy
Drinks
Has
Been
An
Ongoing
Concern.
The
nega:ve
a^en:on
energy
drinks
have
received,
warranted
or
not,
has
created
a
large
segment
of
consumers
who
aren’t
interested
at
all
in
the
current
offerings.
A
remarkable
74%
of
survey
respondents
said
they
don’t
consume
energy
drinks
and
69%
of
those
non-‐users
have
no
interest
in
trying
them.
COMPETITIVE
ANALYSIS
WWW.F20ENERGY.COM
8. Energy
Market
size:
$25
billion
(US)
Market
Growth:
More
than
10%
from
2011-‐2016
The
Market
Is
Expected
To
Grow
As
New
Formula]ons
Are
Launched.
§ With
the
huge
market
poten:al
and
the
growing
preference,
the
market
is
likely
to
witness
considerable
growth
in
the
years
to
come.
§ The
market
is
an:cipated
to
con:nue
penetra:ng
untapped
markets.
§ The
growth
of
the
market
is
also
largely
a^ributed
to
developments
such
as
the
incorpora:on
of
organic
and
natural
ingredients.
EXTERNAL
MARKET
ANALYSIS
WWW.F20ENERGY.COM
9. F20
Energy
Aroma
Gel
is
the
first
of
many
outstanding
products
that
Launch
Direct
Global,
LLC
is
posi:oning
in
a
new
category
of
a
large,
rapidly
growing
market.
It
is
a
natural,
non-‐ingested
product
that
provides
energy
and
increased
awareness
to
a
target
market
that
wants
to
have
energy
and
live
life
to
the
fullest
without
the
use
of
chemicals.
Launch
Direct
Global,
LLC
is
making
a
significant
investment
in
this
product
for
magazine/ad
publica:ons,
radio,
public
rela:ons,
search
engine
and
Internet
marke:ng,
and
social
media
to
increase
brand
awareness
and
drive
sales
na:onally.
CONCLUSION
WWW.F20ENERGY.COM
