1. Join the Conversation! BlackBerry Experience Forum 2013 - #BEF13
Join the Conversation!
BlackBerry Experience Forum 2013 - #BEF13

2. Join the Conversation! BlackBerry Experience Forum 2013 - #BEF13
SAP go-to-market Strategy
Five Market Categories
Long-term Commitment to Customers
Innovation Without Disruption
Help the World Run Better and Make People’s Lives Better
APPLICATIONS ANALYTICS PLATFORMMOBILE CLOUD

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Analysts rank SAP a LEADER in Enterprise Mobility
Source: Gartner Report, April 2012
Mobile Applications Platform
Source: Yankee Report, June 2012 Source: IDC Report, September 2012
SAP Aims to be the
Apple of Enterprise
Mobility
1. SAP 16,4%
2. Microsoft 6,7%
3. Mobile Iron 6,6%
4. Good 6,4%
5. Airwatch 4,5%
6. Symantec 4,1%
7. HP 4,0%
8. SOTI 3,2%
9. Boxtone 3,0%
10.IBM 2,7%
Winners Losers
SAP IBM
Antenna Oracle
Boxtone RIM
“Mobile Device Management
Is Dead.
Long Live Enteprise
Management!”
Source: Computerworld 25th October 2012

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 Increasing pressure to deliver to stakeholders and regulators, all while
reducing cost and being on the go
 The explosion of mobile and social media technology means that, at
any given moment, more information is available than ever before
 Staying organized and keeping up with all of these pressures and
information is a challenge for every CFO
Typical Business Challenges
The SAP CFO Vantage mobile app allows you to increase productivity by
tracking key KPIs and having access to analyst and media news coverage
anytime and anywhere. The app also enables fast analysis of competitors
and target companies, and allows you to stay connected to internal and
external financial news.
SAP Mobile Business Impact
 Access all CFO content securely in one place, anywhere
 Access SAP ERP Financials data
 View critical analyst and media news and social media content in real
time
 Communicate easily with your internal finance team
Capabilities
SAP CFO Vantage

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SAP Customer Financial Fact Sheet
• With this app: Sales reps can access financial data, invoices, and critical sales orders in
real time on their own.
• Without this app: Sales reps need to call their back office team or send e-mails or faxes
in order to collect the required information.
Typical Business Challenges
Mobile Business Impact
Features and Capabilities
As a sales representative, you can check the financial situation of your customers on your
iPhone, iPad, Android or Windows 8 device. You can display all relevant data and drill down
to single invoices. When running on iPad, the app offers unique collaboration features to
improve communication with your accounting back office.
 Display list of all customers, those classified as Critical according to predefined rules, and
favorites
 Display financial details for a selected customer and drill down to single invoices, dispute
details.
 Add notes to customers in backend ERP system
 Record and edit customer disputes
 Take promises to pay for outstanding invoices
 Access archived documents related to the customer and stored in the backend
 Store office documents per customer locally

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SAP RealSpend
 Line manages rely on others to get the information that helps them
understand where they stand with spend and budgets for their business unit
 Difficult to assess the financial impact of a business decision, due to lack of
timely data and context
 Need to provide expense forecasts, and need effective ways to get spend
information any time (structured and unstructured) to run their business.
Mobile Business Impact
Typical Business Challenges
Features and Capabilities
• Understand instantly where and why money is being spent
• Get a high level overview of expenses across multiple departments, expense
types and internal orders - historic data and trends
• Informed spend decisions on the go
• Understand and collaborate around potential spend issues
• View contextual alerts and explanations
• Drill down to more details, and line items
• Integrated onboarding-help features in help and contact data
More companies adopt to mobile devices and provide quick access to
information needed to run their business. Today, Line managers of SAP
Customers don't have timely and effective budget and spend information at their
finger tips, so they have to rely on others for answers. With the current trend of
enterprises adopting tablet devices, SAP needs to provide a solution to address
this market need.