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SAP Hybris, Machine Learning and AI - Social Media Week SP, 2017

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Innovation ahead the curve with SAP Hybris

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  • Useful! SAP Hybris Extensions further extend SAP Hybris capabilities in providing enhanced functionality, personalization, security across a consumer buying journey. Check out some of the SAP hybris extensions here -> http://www.softcrylic.com/infographic/sap-hybris-extensions/
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SAP Hybris, Machine Learning and AI - Social Media Week SP, 2017

  1. 1. André Pereira @Apereira_Hybris Inovação (bem) acima da curva SAP Hybris, Machine Learning e AI
  2. 2. 2© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ WE ARE LIVING IN THE FUTURE. 2001: A Space Odyssey (1968)
  3. 3. 3© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Günter Radtke, 1974 AUTONOMOUS CARS
  4. 4. 4© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ BEYOND CRM: ENGAGEMENT.
  5. 5. 5© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ 2001: A Space Odyssey (1968) OPEN THE POD BAY DOORS, HAL.
  6. 6. Terminator (1984), Blade Runner (1982), WestWorld (1973) ARTIFICIAL INTELLIGENCE SCARES US.
  7. 7. 7© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Minority Report, 2002 JOHN ANDERTON YOU COULD USE A GUINNESS RIGHT NOW.
  8. 8. 1984 (1949/1984) AND IT CAN GET CREEPY.
  9. 9. Silent Running (1972) BUT IT DOESN’T HAVE TO AND IT SHOULDN’T
  10. 10. 10© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ AI WILL COMPLEMENT US.
  11. 11. 11© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ ROUTINE TASKS. REQUIRING SPEED. BASED IN ‘GROUND TRUTH’.
  12. 12. 12© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Tagging images is now done most effectively via machine learning. Automated Labeling A dog with ball in its mouth A skier is jumping over snow covered hill Group of six people Late 19th century architecture ImageNet performance Human Performance 5 25 10 15 20 2012 2013 2014 2015 year 0 Error Rate in %
  13. 13. 13© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ BEYOND CRM: ENGAGEMENT.
  14. 14. 14© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ AVAILABLE NOW. Product & Offer Recommendations Customer Channel Affinity Brand Perception Scoring Predictive Marketing Models Best Channel & Contact Time Optimization Predictive Lead and Opportunity Scoring Image Intelligence Pipeline Influencers Ticket Intelligence Predictive machine maintenance Defect identification
  15. 15. 15© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ WITH MUCH TO COME. Product Classification Automation Media Asset Classification Commerce Chatbot Demand Forecasting & Optimization Dynamic Pricing SEO Keyword Creation Automatic creation of semantic hierarchies Web crawling for product metadata Customer Retention Scoring Propensity Scoring Campaign & Channel Optimization Behavioral segmentation External People Intelligence Communication intelligence Sales Activity Recommendation Intelligent Solution Recommender Customer Support Chatbot Intelligent Bundling Predictive Pricing Simulation Billing Process Optimization Intelligent Renewal Management Fulfillment Network Optimization
  16. 16. 16© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ DIGITAL CORE EXPERIENCE MANAGEMENT DATA MANAGEMENT & INTEGRATION COMMERCE SERVICEMARKETING SALES REVENUE Shared Core Services S/4HANA Back Office SAP Hybris Front Office Simplifies & optimizes customer processes Simplifies & optimizes business processes EXTENSIONS CLOUD PLATFORM & MICROSERVICES MACHINE LEARNING SERVICES PROCESS ORCHESTRATION
  17. 17. 17© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ DIGITAL TRANSFORMATION IS AN IMPERATIVE.
  18. 18. 18© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ “Em 2018, um terço das empresas em cada setor de mercado terá sido rompido (disrupted) por competidores digitalmente transformados.” Frank Gens, Chief Analyst IDCe
  19. 19. 19© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ DATA IS THE FUEL.
  20. 20. 20© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ BUT TO BE USEFUL, FUEL MUST BE REFINED.
  21. 21. 21© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ THAT IS AI.
  22. 22. Thank you. ANDRÉ PEREIRA Marketing Director, SAP Hybris, Brazil and South of Latin America @Apereira_Hybris

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