Jewellery is considered as precious ornaments for every woman in India which brings out beauty and making one stand out. Gold and diamond Jewellery have been worn by nobility, kings and queens for centuries, highlighting their features and reflecting their regal nature.

1. 1 | P a g e
1.0 EXECUTIVE SUMMARY
1.1INTRODUCTION
Jewellery is
considered as
precious
ornaments for
every woman
in India which
brings out
beauty and
making one
stand out.
Gold and
diamond
Jewellery have been worn by nobility, kings and queens for centuries, highlighting their features
and reflecting their regal nature. This tradition still exists in Indian culture to wear Jewellery.
Every Indian woman likes to wear Jewellery whether it is gold, silver, diamond, pearls or any
other metallic items available in market.
Especially the women in West Bengal are very much fond of wearing Jewellery to adorn them.
Indians purchase gold Jewellery without second thought about rising gold prices, buying
ornaments for different occasions. Every piece of Jewellery worn by the Indian women has
certain significance, for instance a mangalsutra signifies that the woman wearing it is married.
Jewellery is gifted on most auspicious occasions in India. Women are gifted gold Jewellery for
different phases in life, with each gift showcasing a socially significant event. For example, rings
are generally presented at birth, chains when they come of age, necklaces and bangles before

2. 2 | P a g e
weddings, etc. Gold Jewellery has dual benefits; it acts not only as a beauty enhancer but also
an astute investment.
Women in West Bengal prefer to wear Gold and Silver Jewellery in all occasion to look
themselves unique among the crowd. And demand of purchasing gold very popular in west
Bengal culture.
Considering this above criteria and market demand of gold, ---- Inc. have initiated their business
in Jewellery industry in 1975 targeting the city Sonarpur and expanded its showroom in
Baruipur in 2013 with its excellent design of gold, silver, diamond and pearl jewellery.
---- Inc. is planning to expand its business all over the country. Considering the unique culture
and tradition in every region of the country, we have designed unique quality of jewelleries
matching with the cultural uniqueness of every part of the country.
We have a plan to expand with at least 40 stores in the next 10 years. We will primarily target
to expand in the urban and suburban regions and areas.
1.2 KEY FEATURES
Reasonable making charges for every ornament manufactured.
Manufacture customized jewellery in sync with all cultural
traditions in India.
Availability of diversified range of jewellery collection.
Ornaments are made by following current trends in fashion
and industry.
Best quality jewellery with highest purity standards.
Available for all the patrons in urban and suburban region

3. 3 | P a g e
1.3 MARKET OPPORTUNITIES
India is deemed to be the hub of the global jewellery market because of its low costs and
availability of high-skilled labor. India is the world’s largest cutting and polishing centre for
diamonds, with the cutting and polishing industry being well supported by government policies.
Jewellery includes ornaments that are worn for personal adornment. They are made of gold,
diamond, and other precious metals such as platinum, silver, and gems. It plays an important
role in the lifestyle of Indian people as they associate it with a number of factors such as status,
long-term investment, financial security and many more.
According to the report published by Tech Navio's; analysts forecast that the Jewellery Market
in India is expected to grow at a CAGR of 15.95% over the period 2014-2019. Looking at the
rosy prospects of the industry it is the right time to invest in the industry.
1.4 MARKETING STRATEGIES

4. 4 | P a g e
1.5 MARKET PLAYERS

5. 5 | P a g e
1.6 FUND REQUEST AND ITS UTILISATION
---- Inc. is seeking an investment of INR 600 million to be
disbursed over the period of 10 years. The funds acquired
will be utilized for the following purposes –
Rent deposit for the proposed showrooms.
Fixed assets
Interior Designing Expenses
Legal and consultancy expenses
Inventories
1.7 SALES GROWTH AND REVENUE PROJECTION
The sales growth in the company is as follows -
(Rs. In Millions)
Particulars Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Revenue 179.61 257.98 412.88 571.61 734.26 900.92 1087.27 1301.83 1521.62 1746.75
Net Profit 5.78 9.52 18.78 29.05 38.32 47.60 58.19 71.20 84.03 96.76

6. 6 | P a g e
1.8 MANAGEMENT TEAM
1.9 EXIT STRATEGY
The most likely exit for the company will emanate from an acquisition
by a major player if the company wants to maximize the firm’s value
and scope.
Our ultra-conservative financial model projects that it will engender
an exorbitant cash flow which could make it, a very alluring company
for acquisition to financial buyers to generate a higher return.
Mr. ABC Mr. ABC