2. — Founded in 1905, C.H. Robinson is one of the world's
largest third party logistics (3PL) providers, with 2013
gross revenues of $12.8 billion. C.H. Robinson provides
freight transportation and logistics, outsource solutions,
produce sourcing, and information services to over 45,000
customers through a network of offices in North America,
South America, Europe, and Asia. To meet their customers'
freight needs, C.H. Robinson provides access to over
63,000 transportation providers worldwide, including
contract motor carriers, railroads, airfreight carriers, and
ocean carriers. With the service and dedication of more
than 11,000 employees, C.H. Robinson’s performance-
driven culture, and proven track record of success, the
company has built a strong reputation as an industry
leader.
3. Synopsis of the Case
— A major technology producer is expanding its
production network.
— This tech company is known for its high quality
standards and depends on a flawless logistics process.
— The prior logistics firm that this producer worked with
did not comply with those standards.
— As a result, this major tech company is currently
seeking to outsource their logistical needs to another
3PL company.
— Senior management is interviewing various bid teams in
order to rectify the current problem.
4. Key Questions
— Define the proposed solution with an accurate
assessment of SWOT (Strengths, Weaknesses,
Opportunities, Threats) analysis.
— What type of mapping process did your team use in
order to solve this case?
— How do the particular locations involved in this case
affect/alter your intended outcome? If the locations do
not change the outcome, do they enhance your
proposed solution?
— Be sure to create a budget, map a timeline, and use
research to defend the various modes of transportation
of your choosing.
5. By Participating in this Case
Competition, you will:
— Build your resume with applicable business skills.
— Practice leadership skills in a team environment.
— Develop practical analytical skills by performing
outside research on the case.
— Become better future business professionals
through the direct experience of analyzing and
making recommendations on real-life strategic
issues.
— Network with company representatives who may be
impressed with you and request your resume.
6. Deadlines
— February 25th – Competition Kickoff
— Cases have been emailed to teams
— March 11th – Checkpoint Requirement (by 12pm)
— A general outline of what the team’s final solution will look
like
— 3 requested timeslots for the Case Competition on April 3rd
— Email the above to the RUSCA account
— April 2nd – Cases are due electronically by 11:59pm
— Must be emailed to the RUSCA account
— April 3rd – Case Competition Day!
— Location and time TBD (we will update you on this
information)
