2. Absolute Location-41° and 82° N and longitudes
19° E and 169° W.
Relative location- northern Asia. It is separated
into two regions by the Ural Mountains. The part
of Russia that is to the west of the Ural
Mountains is referred to as European Russia, and
Russia east of the Ural Mountains is called
Siberia.
Tuesday, April 26, 2011
3. What I learned
-Official name-The Russian Federation
-Russian cities similar to New York.
-Russia sent the first human into space, Yuri Gagarian
-Leading Producer of energy and military technologies
-”Russian Orthodoxy is the main religion in Russian, followed to a lesser
extent by Islam, Catholicism, Protestantism and Judaism.”
-”The territory of Russia is home to more than 100 different ethnic
groups representing a multiplicity of national histories and cultures and
many distinct language groups, including Indo-European Slavic, Turkic,
Finno-Ugric and others. “
-Russia is the largest country in the world. Russia covers 12 times zones and
nearly half the northern hemisphere. Due to its vast size and the fact that most
of Russian's territory is far removed from any ocean, the climate throughout the
country is extremely continental, with distinct periods of warm and cold weather.
Tuesday, April 26, 2011
4. White - peace and honesty
Blue - vigilance, truth and loyalty, perseverance &
justice
Red - hardiness, bravery, strength and
valor
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5. Agency responsible for promotion
The Russian National Group is responsible for promoting
Russia to the rest of the world. Its mission as stated on the
website is to “make your trip to Russia a flawless one. We are
here to help individual travelers as well as Travel Agents in
search of reliable, efficient and reasonably priced services
throughout Russia. We are ready to address all practical
issues of converting your travel plans to an unforgettably
pleasant experience of real life acquaintance to Mother
Russia. We will guide you step by step, from applying for
Russian entry visas till the moment you wave goodbye to your
new Russian friends on the way back home.”-Letter from
Russian President
Tuesday, April 26, 2011
6. Russia as a Brand Known for:
-Well known exports like Vodka, gas, oil, industrial machinery, and
caviar.
-”Well know for its literature,classical music,ballet, architecture, art,
and athletics”
http://www.youtube.com/watch?v=ITZnwwOum1g
Tuesday, April 26, 2011
7. The Sochi 2014 emblem maintains a dialogue between the past and the future. Fusing
various dimensions of Russian culture, the brand can promote several images of our vibrant
country:
-A country rich in history, embarking on a successful future
-A country open to opportunities and the passion to make dreams a reality
-A country that is committed to equality and celebrates diversity.
The city of Sochi sits at the meeting point of the sea and the mountains. This is reflected
in the Sochi 2014 emblem, which is like the sea acting as a mirror to reflect the
mountains.
Gateway to the future
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8. Us State Department travel warnings
political unrest
local gangs kidnapping foreigners for ransom
terrorist attacks in northern Russia
Tuesday, April 26, 2011
9. What is Russia Selling
Human Geography-places that best represent Russian culture like Moscow and
Saint Petersburg, the current and the former capitals of the country and great
cultural centers, recognized as World Cities.
The Red square which separates the Kremlin, the former royal citadel and
currently the official residence of the President of Russia
Kazan, the capital of Tatarstan, shows a unique mix of Christian Russian and
Muslim Tatar cultures. The city has registered a brand The Third Capital of Russia
Physical Geography-he warm subtropical Black Sea coast of Russia is the site for
a number of popular sea resorts.
The mountains of the Northern Caucasus
Lake Baikal, named the Blue Eye of Siberia. This unique lake, oldest and deepest in
the world, has crystal-clean waters and is surrounded by taiga-covered mountains.
Other popular natural destinations include Kamchatka with its volcanoes and
geysers, Karelia with its many lakes and granite rocks, Altai with its snowy
mountains and Tyva with its wild steppes.
Tuesday, April 26, 2011
11. General target market:
Mostly to America and other english speaking
countries.
Norther Russia was marketed to families,
while souther Russia with its many ski
resorts was marketed toward younger
people.
Tuesday, April 26, 2011
