This is the marketing plan of Honda Motorcycle,

1. HONDA LIFE BUSINESS
DEVELOPMENT STRATEGY
& PROCESS!!

2. This Strategy is Focused On:
1. How Can We Increase Customer Trust in The Market?
2. How to Make Our Business Visible to Our Customers?
3. How Can We Increase Our Brand Value?
4. How Should We Achieve New KPI?

3. SWOT ANALYSIS
Strength Weakness
1) Fastest Number Delivery.
2) Have reputation For Sales Part behavior.
3) Good Operation.
1) Poor Service.
2) Sales Man Are good but not up to the
mark.
3) We miss used a lot of customer data.
1) Competitors are sleeping till now. Seems
No plan to increase Sale.
2) If we can make a team, We have a lot to
do.
1) Competitor provides Discounts.
2) Service Advisor is not Trustworthy.
3) Marketing Getting Costly & BHL reduced
support. though City Bank providing few.
4) Most important: If mirpur 60 feet, Mirpur 1
opens in 2021, It will must affect our sale.
Opportunities Threats

4. Understanding Customer Behavior
First We have to Identify 3 things To understand our
Customer :
1. Customer’s Persona. [Customers general information]
2. Customer’s Journey. [How A customer arrives at our showroom]
3. Customer ’s TouchPoint. [What force customers to buy from us]

5. Customer Persona
Don’t Know Specifically!!
To Know From Now What we need?
1)Customer Profession/Interest
2)Age.
3)Actual Location In Dhaka City.

6. How We Can Collect?
Existing customer: Send Sms To all of them with google sheet/Facebook
Post. We have numbers. Have to make a simple plan to get that.
New Customer: Paper-Pen Form Fill Up. More Smart Keep A tab on the
Front Desk

7. Customer’s Journey(How We Appear before Customers)
1) Reference Customer.
2) Facebook Organic/Free Marketing.
3) Facebook Paid Marketing.
4) Google My Business. (Low)
5) Vhai Brother.
Missing
1) Youtube Visibility. (Powerful Than Facebook in Motorcycle Market) [Totally Missing]
2) Google Visibility.[Our Position: Moderate].
3) Website Visibility.[Our Position:Low]
4) Online Events & Awareness Activity.[Our Position:Totally Missing]
5) Influencer Marketing.[Our Position:Totally Missing]
Most important rules of marketing is>> You must be visible at each possible channels. Make
yourself more & more visible to your customer. It will boost up your Trust in the market &
will results in More sell.

8. Procedure of Solution
Youtube Marketing Plan:
1) All model review Video. (Will add youtube videos in our ads, Customer will see review
instant )[Will do by our side, Each Model 1 video]
2) Customer Review video.(Review of each model as many as we can add over the time.)
[Will Request to Our Loyal Customers to give us time for video review. ]
3) Problem & Solutions review video. [Will do by our side]
4) Awareness Video.[Will do by our side]
5) Slider video of success story. [Will do by our side]
6) Customer Satisfaction Review. [Will do by our side]

9. Procedure of Solution
Google Marketing Plan:
https://business.google.com/u/3/insights/l/13836039649699658912
Google Map:
1) Regular Post as Facebook.
2) Collect Positive Reviews.

10. Procedure of Solution
Website Marketing/SEO:
https://analytics.google.com/analytics/web/?authuser=2#/report-home/a154427069w217909743p20792528
1) Website should be informative. Needs to be Redesigned. Our Website is incomplete.
Have to make it complete.
2) Need informative article, Review Article. Problem & Solution Article.
Optional: Booking System, Spare Parts Price.
After Finishing Website, We can go for Google Ads.

11. Procedure of Solution
Online Events & Awareness Activity:
1) Safety Ride Event.
2) Test Ride Event.
3) Free Check Up Campaign.
4) Free Bike Wash Campaign.

12. Procedure of Solution
Influencer Marketing:
- Introduce all of the employees, Including management on our marketing
Channels.
- If possible speak live from Facebook & Youtube about our-self, business,
thoughts, drawbacks.

13. Customer TouchPoints/ USP(Unique Selling Point)
1) 12-72 hours Number. 2) Gift Items. 3) Salesman well Behavior. 4) Chocolate [sometimes] 5) Thank
you Sms.
Have to Increase More…
1. Service Satisfaction missing.
2. Platform missing to hear from them.
3. Loyalty Program missing.
4. Honda Life Service campaign missing.

14. Suggested Proven & Effective USPs
1) Develop Service. Make them assured about quality service.(service plan coming soon)
2) We have group. 165 members. Should run activity there. Have to clarify customers>> We
are always with them to hear their problems.[It’s important to listen what our customer
say, they speaks out only in the group]
3) Loyalty Card (Discount on accessories ).
4) Discount on parts/Service after 4th free Service.

15. SETTING UP KPI & PROCESS TO ACHIEVE
One & Only rules to set up a KPI
KPI Must Be:
● PRACTICAL
● ATTAINABLE
● TIME BOUND
● FROM SHORT TARGET
TO LONG TARGET.
Sales 2019: 1184 Unit. Average: 99 Pcs.
Sales 2020: 1016 Unit(10 Month). Average : 102 Pcs.
Sales 2021: Normally 120-130. If we
maintain the whole process it should go 160+ on
the month of November/December 2021

16. How Will We Work With Leads?
We need to know first>> Average duration of a converted Lead. For that a report needed be maintained:
-- Report about the ads.[Monthly]
--How Much Leads We are generating Daily. [Monthly]
--How many We are distributing to Individuals. [Monthly]
--How Many each of Them are Converting. [Monthly]
-- Why Potential Customer Did not buy from Us.
By this we can get an average duration for converted leads & Salesman performance as
well..

17. Predicted Issues
1) Might Not be: Working on plan properly.
2) Might Not be: Getting Enough Leads.
3) Might Be: We are getting huge leads that we are lacking our
manpower.
4) Might Be: All of the Salesman are not performing the same
compared to others or according to their skill.
5) Might Be: Insufficient Marketing Budget.

18. SERVICE MARKETING DEVELOPMENT
1) Problem Solution Success Review.Will take selfie with customers. We
have to show:
● Customer’s Struggle with the problem.
● our expertises on that specific problem.
1) Weekly Service Success Graph.

19. BUDGET
ManPower: 1 Intern/Executive is FIne.
Tools Needed: 1) 1 Tab. 2) 1 PC(For Intern/Executive) 3) DSLR/Digital Camera/ Smartphone with
Quality Camera. 4) Tripod. 5) Gimbal. 6)Mike Boya Brand.
Website: 1) Have to Renew Hosting & Domain(Approx Cost 6500). 2) Design & Development- 20K-25K/-
User Review:
● For Written Content: Gift Needed
● For Video Content: Gift Needed.
Locality Card: Purpose Can be: 1) Card for customers to buy accessories. 2) For Seevice purpose.