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“The ONE Facebook Ads Platform
That Allowed Me to Sell $105k of
High End Coaching and Consulting
Services in Less than 7 D...
What You Will Learn
● The “5C” System that helped me WIN $105k (7x coaching clients @ $5k
deposit + 7x high end consulting...
Finally...it’s time to goodbye to:
● NO MORE Chasing “window shopper” prospects.
● NO MORE Creating endless amounts of CON...
Who is Hung Le?
● Engineer (Mechanical) turned Entrepreneur since 2009.
● Built and sold 2 companies:
○ Mobile app busines...
There are 3 disruptive shifts
happening right now...
Where is attention really going?
[Shift 1]:
Time spent in messaging apps > time spent social networking
[Shift 1]:
Time spent in messaging apps > time spent social networking
[Shift 2]: Connection > Content
[Shift 3]: Messenger > Email
“If I started from scratch today.. What one
strategy would I implement in order to win my
best clients’ trust while buildi...
The interesting discovery..
More than 80% of my clients who personally engaged
with me and agreed to becoming enrolled as ...
Where is Messenger going?
Where is Messenger going?
Welcome to the world of ‘chatbots’.
What on earth is a ‘chatbot’ ?
Facebook Feed -> Messenger Ads
DISCLAIMER:
I am NOT guaranteeing you will achieve the
same results.. However..
I do guarantee...
YOU will be in the top 1% of
Facebook Marketers just by
watching this video till the end..
Let me share 3
case stories with you..
Case Story #1: Brendan Monahan
Closed a $29,500 deal.
How? Repositioned his business and
value proposition to focus on a
‘...
Case Story #2:
Guus Goorts
Achieved 300%+ net
growth in less than 4
months.
How? Pinpointed Guus’s strengths
and hidden sk...
Case Story #3:
Mark Kirk
Scaled rapidly from $17k/month
to $60k/month in less than 6
months (+250%+ growth).
How? Pinpoint...
The “7” Myths of Facebook Ads Revealed
Myth #1: Facebook Ads Don’t Work
Market cap: $441.4B
Myth #2: FB Ads = MASSIVE Budget (Big Boy Syndrome)
Myth #3: It’s All About ‘Content Marketing’.
Myth #4: FB Ads Only Work If Offering FREE Consultations
Myth #5: FB Ads Only Work for B2C
Myth #6: I Need Lots of Fans.
Myth #7: I Don’t Have the Budget for Fancy Images
www.Canva.com
Before I reveal the breakthrough strategy...
The “5C” System
.. Ready ?
The “5C” System (IDEAL situation)
Step 1
Step 2 Step 4
Step 5
Step 3
Choice Curiosity Conversation CommitmentConnection
5 Key Elements of the “5C” System
1. Choice - targeting the top 10% of a niche (i.e. rich in the niche).
2. Curiosity - cr...
[Step1]: Choice
Questions to Ask:
1. Who (niche?) do I care most about helping in order to solve a painful
problem which will empower me t...
Finding Your Dream Clients.
1. Google: “niche” lists/”niche” associations
and governing bodies (e.g. ASAE: American
Societ...
[Step2]: Curiosity
Facebook Ads Structure
E.g. Chamber of
Commerce
One for each of the
videos you tend to
use (i.e. split test).
One for each...
Facebook Ads
https://www.facebook.com/ads/create
Click ‘Traffic’
Type your “Campaign Name” THEN click ‘Continue’
Facebook Ads Setup:
Type in ‘Ad Set Name’
Traffic: click ‘Website or Messenger’
Facebook Ads Setup:
Ensure ‘Create New’ is selected
Location: be as relevant as
you need to be.
Check “Google Trends” if you
are unsure.
Faceb...
Age: be as relevant as possible
Languages: be as relevant as
you need to be.
Detailed targeting: target
ONLY 1 interest at...
Audience:
specificity
makes it
easier to
remember..
Click ‘Save’
Facebook Ads Setup:
All good?
Facebook Ads Setup:
Facebook Ads Setup:
NEVER ever select ‘Automatic
Placements’. Instead, select
‘Edit Placements’.
Platforms: only ‘Facebook...
Facebook Ads Setup:
Budget:
Start small
but think
BIG
Facebook Ads Setup:
Select
‘Link
Clicks’
Bid
Amount:
‘Automatic’
Estimated
Daily
Reach:
Take this
with a grain
of salt..
C...
Facebook Ads Setup:
Ad
Name
Choose the
right
‘Facebook
Page’.
Choose
‘Single
Video’.
Facebook Ads Setup (Video) - 3 Types
3) Video Sales Letter (VSL)2) World Class Webinar
(<60 minutes).
1) Winning Case Story
Facebook Ads Setup:
Click ‘Upload Video’
Take note of video
specs..
[Step3]: Connection
Facebook Ads Setup:
Click ‘Messenger’.
Why? Because we’re keeping them within the
messenger ecosystem. No landing page
req...
Facebook Ads Setup (Manual vs. JSON):
Note: KEEP JSON Creation tab open, we will return here
in a second..
What is a JSON query?
● JSON - Javascript Object Notation. Huh?
● “An automatic triggered response” - Think of
it as being...
How Do We Set up the JSON?
www.ManyChat.com
Messenger Marketing,
CRM and ChatBot Platform
How Do We Set up the JSON?
Worth
every..single..penny
Seriously!
Once you’ve signed up for
ManyChat PRO..
ManyChat PRO (JSON Setup)
Click on ‘Growth Tools’ Click “+New Growth Tool”
ManyChat PRO (JSON Setup)
Click on
‘Facebook
ads JSON’
Click on
‘edit’
(Creating
1st
triggered
response).
ManyChat PRO (JSON Setup)
1st message with
call-to-action button.
2nd message with
pre-qualifying questions.
1st
2nd
Messe...
ManyChat PRO (JSON Setup)
Click ‘Next’
Click ‘Copy to
Clipboard’
Facebook Ads Setup (Manual vs. JSON):
Copy and paste
‘clipboard code’ into
the ‘JSON Creation’
section (the tab we
left op...
Back to Ads Manager..
Facebook Ads Setup (Ad Copy):
Pre-qualifying statement.
Unique Results Proposition
driven question.
How the prospect will ...
Facebook Ads Setup (Pixels):
Always have the pixel activated.
New account? Create the ‘pixel’ NOW.
Facebook Ads Setup (Text Complex):
Not to worry. Just change your video ‘thumbnail’ to a more creative-rich image.
Click ‘...
Facebook Ads Setup (Final Review)
All good?
[Step 4]: Conversation
Booking the Appointment
Once the prospect has answered your pre-qualifying
questions (set up via ManyChat), perform the fo...
1. Mr. Decision Maker, if we were to have this
conversation in 12 months time, what would have had to
happen in order for ...
3. What options have you looked at to achieve this?
(...meet them where they are).
4. Is there anything that you or your e...
5. Why should prospective client(s) choose YOU over your
competitors? (...pivoting the UVP).
6. What was the main reason t...
1. How important for you is it to solve this problem?
2. What would the perfect solution look like?
3. What is it worth to...
[Step 5]: Commitment
Send Agreement
● Agreement>Contract>Proposal
● Re-iteration of what was spoken about during the
breakthrough session.
● Go...
Send Agreement
- Ready made templates:
www.PandoDoc.com
Import existing templates:
www.HelloSign.com
WIN the Deal and Get Paid.
Integrates with Stripe + Amazing Customer Support:
www.FreshBooks.com
WIN the Deal and Get Paid.
OR… the “link” in the description
Would You Like Me to Personally
Help You Add $1MM or More to Your
Business in 12 Months ...
Fortune is in the follow up..
“What if prospects don’t take me up on my irresistible
offer right away?” Great question...
Follow up strategies
● Many Chat PRO: broadcast messages.
● Many Chat PRO: “Comment-to-Messenger”
strategy (reserved for m...
What to DO Next?
● Get started on your first campaign NOW while this
breakthrough strategy is both fresh in your mind and
...
● Time-poor, still need help with all of this and looking to
add $1MM or more to your business within 12 months or
less? T...
Just remember..
THANKS!
How did you go?
Comment ‘WIN’ below if you are committed
to using this strategy in your arsenal.
Would You Like Me to Personally
Help You Add $1MM or More to Your
Business in 12 Months or Less?
OR… the “link” in the des...
The One Facebook Ads Platform That Allowed Me to Sell $105k of High End Coaching and Consulting Services in Less than 7 da...
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The One Facebook Ads Platform That Allowed Me to Sell $105k of High End Coaching and Consulting Services in Less than 7 days Without Building a Single Landing Page

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Connect with me @ https://manychat.com/l4/TheHungLeFan
Original Presentation @ https://www.youtube.com/watch?v=GEDM6exrcJA .

Presentation title:“The ONE Facebook Ads Platform That Allowed Me to Sell $105k of High End Coaching and Consulting Services in Less than 7 Days Without Building a Single Landing Page”

Slideshare: https://www.slideshare.net/HungLeStrategyCoachC/the-one-facebook-ads-platform-that-allowed-me-to-sell-105k-of-high-end-coaching-and-consulting-services-in-less-than-7-days-without-building-a-single-landing-page

P.s. looking to add $1M or more to your business in 12 months or less? Then let's connect via messenger @ https://manychat.com/l4/TheHungLeFan

Original YouTube watch link:
https://www.youtube.com/watch?v=GEDM6exrcJA

Website: www.ParetoProfits.com
LinkedIn: https://www.linkedin.com/in/hunglelinkedin/

Published in: Business
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The One Facebook Ads Platform That Allowed Me to Sell $105k of High End Coaching and Consulting Services in Less than 7 days Without Building a Single Landing Page

  1. 1. “The ONE Facebook Ads Platform That Allowed Me to Sell $105k of High End Coaching and Consulting Services in Less than 7 Days Without Building a Single Landing Page” Presenter: Hung Le
  2. 2. What You Will Learn ● The “5C” System that helped me WIN $105k (7x coaching clients @ $5k deposit + 7x high end consulting clients @ $10k/month + 3% success fees). ● How to instantly differentiate yourself from other B2B marketers and be perceived as an expert, authority and strategic advisor. ● How to build a hyper-responsive list of prospective buyers without building a single landing page.
  3. 3. Finally...it’s time to goodbye to: ● NO MORE Chasing “window shopper” prospects. ● NO MORE Creating endless amounts of CONTENT. ● NO MORE Spending hours giving away ‘free consultations’ only to realize you could have pre-qualified prospects beforehand.
  4. 4. Who is Hung Le? ● Engineer (Mechanical) turned Entrepreneur since 2009. ● Built and sold 2 companies: ○ Mobile app business (6 figures) in 2012. ○ Digital marketing agency with 40 staff in the Philippines (7 figures) in 2014. ● Business growth advisor and mentor who has helped more than 30 entrepreneurs double, triple and even quadruple their businesses in less than 12 months. ● Spent >$1.5M on Facebook Advertising.
  5. 5. There are 3 disruptive shifts happening right now...
  6. 6. Where is attention really going? [Shift 1]: Time spent in messaging apps > time spent social networking
  7. 7. [Shift 1]: Time spent in messaging apps > time spent social networking
  8. 8. [Shift 2]: Connection > Content
  9. 9. [Shift 3]: Messenger > Email
  10. 10. “If I started from scratch today.. What one strategy would I implement in order to win my best clients’ trust while building a hyper-responsive list (i.e. creating long term equity) all without technical overwhelm? The $105k Question?
  11. 11. The interesting discovery.. More than 80% of my clients who personally engaged with me and agreed to becoming enrolled as a client.. Did so through Messenger!
  12. 12. Where is Messenger going?
  13. 13. Where is Messenger going?
  14. 14. Welcome to the world of ‘chatbots’.
  15. 15. What on earth is a ‘chatbot’ ?
  16. 16. Facebook Feed -> Messenger Ads
  17. 17. DISCLAIMER: I am NOT guaranteeing you will achieve the same results.. However..
  18. 18. I do guarantee... YOU will be in the top 1% of Facebook Marketers just by watching this video till the end..
  19. 19. Let me share 3 case stories with you..
  20. 20. Case Story #1: Brendan Monahan Closed a $29,500 deal. How? Repositioned his business and value proposition to focus on a ‘niche’ as oppose to be everything to everyone.
  21. 21. Case Story #2: Guus Goorts Achieved 300%+ net growth in less than 4 months. How? Pinpointed Guus’s strengths and hidden skillsets.
  22. 22. Case Story #3: Mark Kirk Scaled rapidly from $17k/month to $60k/month in less than 6 months (+250%+ growth). How? Pinpointed Mark’s leverage points in order to remove core constraints while aligning both his mindset and skills set.
  23. 23. The “7” Myths of Facebook Ads Revealed
  24. 24. Myth #1: Facebook Ads Don’t Work Market cap: $441.4B
  25. 25. Myth #2: FB Ads = MASSIVE Budget (Big Boy Syndrome)
  26. 26. Myth #3: It’s All About ‘Content Marketing’.
  27. 27. Myth #4: FB Ads Only Work If Offering FREE Consultations
  28. 28. Myth #5: FB Ads Only Work for B2C
  29. 29. Myth #6: I Need Lots of Fans.
  30. 30. Myth #7: I Don’t Have the Budget for Fancy Images www.Canva.com
  31. 31. Before I reveal the breakthrough strategy...
  32. 32. The “5C” System .. Ready ?
  33. 33. The “5C” System (IDEAL situation) Step 1 Step 2 Step 4 Step 5 Step 3 Choice Curiosity Conversation CommitmentConnection
  34. 34. 5 Key Elements of the “5C” System 1. Choice - targeting the top 10% of a niche (i.e. rich in the niche). 2. Curiosity - crafting your compelling Facebook Messenger Ad (i.e. Unique Results Proposition). 3. Connection - engaging with prospects and understanding exactly where they are while determining if you both would be a right fit. 4. Conversation - further prequalification and pre sell (i.e. breakthrough call). 5. Commitment - creating a win-win situation for all parties involved.
  35. 35. [Step1]: Choice
  36. 36. Questions to Ask: 1. Who (niche?) do I care most about helping in order to solve a painful problem which will empower me to provide the fastest and best results possible? 2. Who is already investing money in my services or an alternative solution to solve the problem in 1). 3. Do any of my ‘current clients’ or members of my current network appeal to 1) and 2). (Tip: current testimonials are pure marketing GOLD). 4. How can I best target the top 10% within the particular niche? (i.e. finding the rich within the niche).
  37. 37. Finding Your Dream Clients. 1. Google: “niche” lists/”niche” associations and governing bodies (e.g. ASAE: American Society of Association Executives). 2. Cross-correlate with Facebook’s “interests” targeting.
  38. 38. [Step2]: Curiosity
  39. 39. Facebook Ads Structure E.g. Chamber of Commerce One for each of the videos you tend to use (i.e. split test). One for each unique “ad creative”/ad thumbnail.
  40. 40. Facebook Ads https://www.facebook.com/ads/create Click ‘Traffic’
  41. 41. Type your “Campaign Name” THEN click ‘Continue’ Facebook Ads Setup:
  42. 42. Type in ‘Ad Set Name’ Traffic: click ‘Website or Messenger’ Facebook Ads Setup:
  43. 43. Ensure ‘Create New’ is selected Location: be as relevant as you need to be. Check “Google Trends” if you are unsure. Facebook Ads Setup:
  44. 44. Age: be as relevant as possible Languages: be as relevant as you need to be. Detailed targeting: target ONLY 1 interest at a time.. WHY? Save This Audience: be as relevant as possible Facebook Ads Setup:
  45. 45. Audience: specificity makes it easier to remember.. Click ‘Save’ Facebook Ads Setup:
  46. 46. All good? Facebook Ads Setup:
  47. 47. Facebook Ads Setup: NEVER ever select ‘Automatic Placements’. Instead, select ‘Edit Placements’. Platforms: only ‘Facebook Feeds’. Untick and forget about the rest.. Facebook Ads Stupidity TAX.
  48. 48. Facebook Ads Setup: Budget: Start small but think BIG
  49. 49. Facebook Ads Setup: Select ‘Link Clicks’ Bid Amount: ‘Automatic’ Estimated Daily Reach: Take this with a grain of salt.. Click ‘Continue’.
  50. 50. Facebook Ads Setup: Ad Name Choose the right ‘Facebook Page’. Choose ‘Single Video’.
  51. 51. Facebook Ads Setup (Video) - 3 Types 3) Video Sales Letter (VSL)2) World Class Webinar (<60 minutes). 1) Winning Case Story
  52. 52. Facebook Ads Setup: Click ‘Upload Video’ Take note of video specs..
  53. 53. [Step3]: Connection
  54. 54. Facebook Ads Setup: Click ‘Messenger’. Why? Because we’re keeping them within the messenger ecosystem. No landing page required. Click ‘Set up Messenger Content’.
  55. 55. Facebook Ads Setup (Manual vs. JSON): Note: KEEP JSON Creation tab open, we will return here in a second..
  56. 56. What is a JSON query? ● JSON - Javascript Object Notation. Huh? ● “An automatic triggered response” - Think of it as being similar to an autoresponder message within Facebook Messenger itself. ● Automation.. anyone?
  57. 57. How Do We Set up the JSON? www.ManyChat.com Messenger Marketing, CRM and ChatBot Platform
  58. 58. How Do We Set up the JSON? Worth every..single..penny Seriously!
  59. 59. Once you’ve signed up for ManyChat PRO..
  60. 60. ManyChat PRO (JSON Setup) Click on ‘Growth Tools’ Click “+New Growth Tool”
  61. 61. ManyChat PRO (JSON Setup) Click on ‘Facebook ads JSON’ Click on ‘edit’ (Creating 1st triggered response).
  62. 62. ManyChat PRO (JSON Setup) 1st message with call-to-action button. 2nd message with pre-qualifying questions. 1st 2nd Messenger (preview)
  63. 63. ManyChat PRO (JSON Setup) Click ‘Next’ Click ‘Copy to Clipboard’
  64. 64. Facebook Ads Setup (Manual vs. JSON): Copy and paste ‘clipboard code’ into the ‘JSON Creation’ section (the tab we left open a moment ago). Click ‘Done’.
  65. 65. Back to Ads Manager..
  66. 66. Facebook Ads Setup (Ad Copy): Pre-qualifying statement. Unique Results Proposition driven question. How the prospect will qualify for your offer (i.e. set the frame). “Send Message” Shortened pitch from ‘Text’ section.
  67. 67. Facebook Ads Setup (Pixels): Always have the pixel activated. New account? Create the ‘pixel’ NOW.
  68. 68. Facebook Ads Setup (Text Complex): Not to worry. Just change your video ‘thumbnail’ to a more creative-rich image. Click ‘Review Order’ to double check.
  69. 69. Facebook Ads Setup (Final Review) All good?
  70. 70. [Step 4]: Conversation
  71. 71. Booking the Appointment Once the prospect has answered your pre-qualifying questions (set up via ManyChat), perform the following: 1. Thank the prospect for answering the questions. 2. Relay their answers back in a summarized sentence or two to show that you have listened empathetically (positions you both on the same page). 3. Invite them to talk further on the phone by nominating two time slots. 4. Ask “Which email is best for me to send through a Google Calendar/iCal invite”? (now you’ve earnt their permission..). 5. Show up energetic and enthusiastic to the appointment by asking the following questions:
  72. 72. 1. Mr. Decision Maker, if we were to have this conversation in 12 months time, what would have had to happen in order for you to be happy with our results? (...focus and pre-framing the relationship). 2. What do you believe needs to be strengthened in order to support achieving this? (...root problem analysis). The “Almighty 7” Questions
  73. 73. 3. What options have you looked at to achieve this? (...meet them where they are). 4. Is there anything that you or your employees are doing that may be getting in the way of achieving this result? (...core constraints/determining the bottleneck). The “Almighty 7” Questions
  74. 74. 5. Why should prospective client(s) choose YOU over your competitors? (...pivoting the UVP). 6. What was the main reason that you wanted to meet with me? (...reiterates focus and same page thinking). 7. Should we proceed, who will be making the final decisions on this project and who will be in charge of implementation? (...who will say NO is not always who can say YES). The “Almighty 7” Questions
  75. 75. 1. How important for you is it to solve this problem? 2. What would the perfect solution look like? 3. What is it worth to you in order to solve this problem immediately? 4. How soon are you looking to get started? “Collaborative Close” Questions
  76. 76. [Step 5]: Commitment
  77. 77. Send Agreement ● Agreement>Contract>Proposal ● Re-iteration of what was spoken about during the breakthrough session. ● Goal-orientated with milestones and again, ROI focused. ● List relevant power guarantees, exclusivity agreements, fast action bonuses, etc.
  78. 78. Send Agreement - Ready made templates: www.PandoDoc.com Import existing templates: www.HelloSign.com
  79. 79. WIN the Deal and Get Paid. Integrates with Stripe + Amazing Customer Support: www.FreshBooks.com
  80. 80. WIN the Deal and Get Paid.
  81. 81. OR… the “link” in the description Would You Like Me to Personally Help You Add $1MM or More to Your Business in 12 Months or Less?
  82. 82. Fortune is in the follow up.. “What if prospects don’t take me up on my irresistible offer right away?” Great question...
  83. 83. Follow up strategies ● Many Chat PRO: broadcast messages. ● Many Chat PRO: “Comment-to-Messenger” strategy (reserved for my “Million Dollar Business” coaching and consulting clients..)
  84. 84. What to DO Next? ● Get started on your first campaign NOW while this breakthrough strategy is both fresh in your mind and underutilized in the marketplace. ● Test, test and TEST until you have a winning campaign.
  85. 85. ● Time-poor, still need help with all of this and looking to add $1MM or more to your business within 12 months or less? Then let’s have a chat via Messenger. What to DO Next? OR… the “link” in the description
  86. 86. Just remember..
  87. 87. THANKS! How did you go? Comment ‘WIN’ below if you are committed to using this strategy in your arsenal.
  88. 88. Would You Like Me to Personally Help You Add $1MM or More to Your Business in 12 Months or Less? OR… the “link” in the description

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