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EMPATHIZE AND
DEFINE
by ANALÚ CASTEJÓN
think
 In my career (HOTEL AND RESTAURANT
ADMINISTRATION), an internship is obligatory in the last
semester.
 Internships are not paid. At the hotel where I did my
800 hr internship I even had to pay for parking!
 Most of the students that I know end up finding a job
in the same place of the internship or through a
person they´ve met at the internship, or through
people they know
 I found a job through a woman I met at my internship.
I´m happy because it´s well payed and related to my
career.
 I started working right after finishing the internship, I
wish I had more time (between end of internship and
start of job)... I need to study for my final exams and
now I don´t have time, I work from 9 to 6 and after
that I take a class (3rd. language)
 When students can´t find a job (real job), they end up
working in a call center (there are many jobs there)
SAY
THINK
 AFRAID: I might delay my
graduation because of
delaying my final exams
HAPPY: I found this job that
pays well, and where I can
apply what I have learned.
It is worth not having the
time to study for exams
CONFUSED: on one side I
love my job on another I
wish I could study before
finding a real job
A real” job is one that is related to the
area of my studies.
It is important to find a job that not only
pays well, but that is related to my expertise
and studies.
It will be hard to study for finals because I
don´t have a lot of time
It is important to do my finals so that I can
graduate
Having done the internship was a very
useful experience, to learn and to find a job
Internships should be paid
FEEL
Young, active, ambitious, college
“seniors” in Guatemalan Private
Universities need a way to increase their
chances of passing their final exams
soon after finishing their last year of
studies, because many students delay
doing their finals, do very poorly, or end
up not doing them because they start
working right after finishing their last year
of studies, and they don´t dedicate
enough time to the process of preparing
for the final exams.
PROBLEM STATEMENT

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Empathize and design

  • 2. think  In my career (HOTEL AND RESTAURANT ADMINISTRATION), an internship is obligatory in the last semester.  Internships are not paid. At the hotel where I did my 800 hr internship I even had to pay for parking!  Most of the students that I know end up finding a job in the same place of the internship or through a person they´ve met at the internship, or through people they know  I found a job through a woman I met at my internship. I´m happy because it´s well payed and related to my career.  I started working right after finishing the internship, I wish I had more time (between end of internship and start of job)... I need to study for my final exams and now I don´t have time, I work from 9 to 6 and after that I take a class (3rd. language)  When students can´t find a job (real job), they end up working in a call center (there are many jobs there) SAY
  • 3. THINK  AFRAID: I might delay my graduation because of delaying my final exams HAPPY: I found this job that pays well, and where I can apply what I have learned. It is worth not having the time to study for exams CONFUSED: on one side I love my job on another I wish I could study before finding a real job A real” job is one that is related to the area of my studies. It is important to find a job that not only pays well, but that is related to my expertise and studies. It will be hard to study for finals because I don´t have a lot of time It is important to do my finals so that I can graduate Having done the internship was a very useful experience, to learn and to find a job Internships should be paid FEEL
  • 4. Young, active, ambitious, college “seniors” in Guatemalan Private Universities need a way to increase their chances of passing their final exams soon after finishing their last year of studies, because many students delay doing their finals, do very poorly, or end up not doing them because they start working right after finishing their last year of studies, and they don´t dedicate enough time to the process of preparing for the final exams. PROBLEM STATEMENT