Product Design for iOS - Sketch Fast, Test Often

•

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Amy Ngai

Product and UX Design. Given at Lighthouse Lab March 4, 2015. Made in collaboration with Brian Leung.

Design

WHAT VALUE IS IT PROVIDING?
IS IT A UTILITY? WHAT DOES IT DO?

For target customer, who has customer need, product name is a
market category that one key beneﬁt, unlike competition,the product
unique differentiator
CREATING VALUE PROPOSITIONS +
ELEVATOR PITCHES

vs
THE TARGETED EXPERIENCE
Manual – Custom exposure cameraInstagram

For intermediate-professional photographers, who has a desire for
manual control on a phone, Manual is a photography app that allows
photographers to use a phones’ camera with DSLR-like controls, unlike
Instagram,the product focuses on empowering users to create
performance, quality, and variation similar to a professional camera.
CREATING VALUE PROPOSITIONS +
ELEVATOR PITCHES

GOOD DESIGN CREATES
COGNITION WITH EVERYDAY LIFE
The Converted

BE CONSCIOUS OF THE USERS SURROUNDING
AND HOW FAMILIAR
INFORM NEW INTERACTIONS.
Sky Guide: View Stars Night or Day

TEST TEST TEST
CAN YOU REACH ALL THE BUTTONS?
IS THERE HIERARCHY BETWEEN THE OBJECTS?
IS EVERYTHING LEGIBLE?
DO THE FLOWS BETWEEN SCREENS MAKE SENSE?
CAN I MAKE THIS FEEL BETTER?

TOOLS
After Effects or Core Animator
Creating high ﬁdelity mockups for animation and communicating visual and motion language.

Zeplin
Collaboration app for UI designers & frontend
developers. Turns wireframes into specs and guidelines
Pixate
Creating high ﬁdelity mockups using native IOS
animations and click-through interactions.
TOOLS

RESOURCES
IOS CHEATSHEET - FOR DISPLAYS, DIMENSIONS AND ICONS
HTTP://IVOMYNTTINEN.COM/BLOG/THE-IOS-DESIGN-CHEAT-SHEET-VOLUME-2/
ICONS
FONTAWESOME / ICOMOON / THE NOUN PROJECT
INSPIRATIONS
DRIBBBLE / PTTRNS / PANDA CHROME EXTENSION / BEHANCE
STOCK IMAGES + RESOURCES
HTTP://WWW.SITEBUILDERREPORT.COM/STOCK-UP / HTTP://FREEBIESBUG.COM

THANKS! QUESTIONS?
INFO@AXIOMZEN.CO
@AXIOMZENTEAM

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