“We don't just sell websites, we create websites that SELL.” ― Dr. Christopher Dayagdag

1. WORD PRESS

3. How Secure is Word Press Websites?
• Well in today’s time & era nothing is secure.
• If you download & leave then what is the
point.
• Timely update
• Install & Activate Fire Wall Plug In.

5. Scalability
• Word Press Plug In is accessible for every
scalability.
• Facebook is using Word Press.
• Indian Express is using Word Press.

7. Integration
• API Integration helps you with any system.
• WOO Commerce & Word Press Various Plug In
are used for Integration.

8. TRUST ISSUES WITH FIRST TIME USERS
• Never have the Contact Form as the 1st Point
of Contact for new users.
• Never ask the 1st time new user to swipe the
card.

9. Tackle Trust Issues
• Remember always ”You are not entitled to
trust you got to earn it”
• Do Live Chat with a 1st time user.

10. LOWER 1ST Time User Anxiety
Show the 1st time user you know them…
 First time visitor will be very anxious, as he is trying to
make a decision.
 As a Digital Marketing Expert we need to lower his
anxiety.
 Some Questions need to be addressed?
 What do you offer
 For Whom
 What is the end goal you will help achieve
Note: Anxiety level will go down by addressing the above
2 Questions mentioned.

11. LOWER 1ST Time User Anxiety
• Helping small business owners build beautiful
websites that generate more leads.
• Helping word press website owners discover
the right Plug In so that they don’t waste time
in trial & errors.

12. Highlight Your Process
• People appreciate the end product more
when they understand the process behind it.
• Be upfront about the Process.
• “Know your Process. Document it.
Communicate it.”
• Elaborate your Process & you will become
trustworthy for your new customers.

13. Customer Acquisition
Create a Page of Testimonial. Show that others
Trust you.
 People rely on the wisdom of crowd to make
decision.
If you are just starting out give an offer which
you can give for free.
Give an offer for 3 people & write after 3 slots
that the offer is over so that you don’t project
yourself as a Beggar.

14. Testimonial
• Give value to your customer & the customer in
return will give you a lengthy Testimonial.
• Timing of the Ask? Is very important. Offer
value upfront & then ask.
• “Add value upfront. Ask for the testimonial at
the right time. Don’t be afraid of rejection.”

15. Share Your Story
About Pages on Website are the second most
visited pages on Website.
About Us Page should not be having dark pages
as the customer will loose interest.
About Us should comprise of:
• Why You Do
• What You Do
Note:This will help you connect with your customer
at a deeper level as he will understand your
mission & it will create Trust.

16. Refrain Visitors from Saying
 “I’ll buy later”
 “Conversations before Conversion”
 “Trust before Transaction”