EnergyCloud - Product Diffusion and Marketing Strategy Design
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Corresponding to the markets of Asia (South East, India), China and European.
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EnergyCloud - Product Diffusion and Marketing Strategy Design
- 39. Warranty 1. B2B: Lifetime Warranty 2. B2C: 5-Year Warranty with with an option to extend warranty to be purchased at a discount rate After Sales Service & Product Support Guaranteed within 1 working day. ● Onsite support ● Online self-help & troubleshooting ● Support forum ● Via Live chat ● Via Email ● Via Phone call: toll- free 24 hours Credit Enterprise customer may have credit term up to 90 days Delivery Local courier with cushion packaging
- 54. USB Charging stations 8 charging tips US$2453 http://www.chargebar.com.au Wireless Charging stations Powermat $109.97 for two Phone Market Segment: Hospital / Airport / Restaurant / Hotel /University Source : http://chargetech.com
- 55. built-in wireless charging : extra EUR 20 wireless charging kits: EUR30 Ikea Starbucks Market Segment: Furniture designer and manufacturers / household Energy cloud $150 $99 ¼ m2 energycloud Charging Furniture Powermat Home and Office Mat at 99.99$
- 56. Sanctuary universal charger Cost from $129.95 Powermat $109.97 for two Phone Customer willing to pay extra money for the convenience Market segment: Furniture designer and manufacturers / household $150 $49Energy cloud
- 57. energycloud sticker $1 special case : $30 Power Rings：$10 Challenge： Build more charge stations Embedded in office/traffic card/ Phone cover casemanufactures Classic phone charger Portable power bank Powermat Wireless Charging to Be Embedded in the Samsung Galaxy S6 No need Rings Place:
- 59. • Penetrating Pricing Policy • Single unit and multiple unit pricing the larger order quantity Reasonable price to them A new product, promotional discounts building share and a user base. • Dynamic pricing- discounts, consultation and value added service for key customers • Forex consideration Pricing can be adjusted when customers' currency is at a disadvantage. ● Sticker --->$1 / free ● Extra 2 year protection plan ● Different design for different demands of customers.
- 60. Price Cut Price Increase Price Cut Promotion Improve quality (R&D , design) Cost reduction Foresee a large potential to cut cost by focusing on plate cost reduction and with large production.