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THE SMART THINKING BOOK

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A taster of what is in The Smart Thinking Book, and how it works in training. thesmartthinkingbook.com

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THE SMART THINKING BOOK

  1. 1. SMART THINKING 60 BURSTS OF BUSINESS BRILLIANCE
  2. 2. SMART THINKING Some examples. There are 60 in the book.
  3. 3. GROWTH ~ COMMUNICATION INNOVATION ~ CREATIVITY RELATIONSHIPS ~ THINKING
  4. 4. FORMAT • Choose an area such as growth • Stick a provocation on the wall • Read the stimulus sheet for one minute • Apply to your business, brief, or issue • 5 minutes per thought • Repeat ten times • One hour per area • Move to any of five other areas • Or repeat for a new brief or issue
  5. 5. STIMULUS
  6. 6. LET’S DO SOME SMART THINKING
  7. 7. GROWTH
  8. 8. 1. PLANNING • Do you have a plan? • How long should it take to design one? • Do you need one at all?
  9. 9. 2. MODELS • What can a model tell us? • Are your models reliable? • How should they be used?
  10. 10. 3. TARGETS • Why have a target? • Numerical or thematic? • Absolute or relative?
  11. 11. COMMUNICATION
  12. 12. 1. TOPICALITY • What is your point? • What is your point of view? • Are you prepared to say “I don’t know”?
  13. 13. 2. ATTITUDE • Should you change the nature of your meetings? • Could you adopt assertive inquiry as a discussion style? • Are colleagues respected?
  14. 14. 3. CLARITY • Do we really need to do this? • Are we just doing rather than thinking? • Do we churn out stuff just for the sake of it?
  15. 15. INNOVATION
  16. 16. 1. APPROACH • How curious are you? • What do you use as stimulus? • What habits could you change or introduce?
  17. 17. 2. OPPORTUNITY • What is the nearest Adjacent Possible? • What is the simplest thing to do? • What next single step can you take?
  18. 18. 3. NOVELTY • Do you or a colleague keep saying “We tried that before and it didn’t work.”? • Can you break with the past? • How can you ‘forget what you know’?
  19. 19. CREATIVITY
  20. 20. 1. ENVIRONMENT • How stimulating is your office? • What could be changed cheaply? • Where should we generate our ideas?
  21. 21. 2. AMBIGUITY • Where are we on this project? • Is it unclear or heavily regimented? • How do we resolve the tension between fuzziness and apparent control?
  22. 22. 3. ORIGINALITY • What if this thing didn’t exist at all? • What if we were designing it from scratch? • Can we start from first principles?
  23. 23. RELATIONSHIPS
  24. 24. 1. ATTITUDE • Is your business far too serious? • Are you? • What can be done to lighten things up, without losing professionalism?
  25. 25. 2. MOTIVATION • What’s in it for you? • What’s in it for them? • How can we ensure enough motivation to make the project a success?
  26. 26. 3. HUMILITY • How can you bring modesty to your work? • How can you help your team? • How can you help your clients or customers?
  27. 27. THINKING
  28. 28. 1. THOUGHT • Do you have enough time to think properly? • If not, how can you create it? • Do you and your colleagues place enough value on thinking time?
  29. 29. 2. ACTION • Could you earmark a Think, Do day or time period? • Could the whole team? • Could the whole business?
  30. 30. 3. RESTRAINT • Can you resist the temptation to do something, anything? • Which current issue would be better left alone? • Which areas are best left to sort themselves out?
  31. 31. BREVITY EQUALS INTELLIGENCE
  32. 32. thesmartthinkingbook.com theideasbook.net thediagramsbook.com expertadviceonline.com kevinduncanexpertadvice@gmail.com @kevinduncan

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