This Presentation is regarding the multinational corporations who have their origin in the United States

1. Multinationals Corporations in US
By-Amrinder Singh Dhindsa

2. Multinational Corporations
 Multinational Corporation- A multinational corporation is a corporation which
operates in more than one country.
 Subsidiaries in foreign countries
 Stakeholders are from different countries
 United States, Japan and Europe are home to most of the multinationals

3. US Based Multinational Corporations
 US is the second country of being home to the most number of multinationals
 US multinationals accounted for large shares of trading goods(46% with the
foreign countries)
 Giving employment to almost 35 million workers in the world
 Famous companies with US origin- Facebook, Google, Apple

4. Categories of Multinationals
 Electronic Industry
 Automobile Industry
 Retail Industry

5. Electronic Industry in US
 US electronic Industry is worth $208 Billion
 Numerous products available in the electronic industry, smart phones being
number one seller (average 152 million every year)
 13% growth in the US electronic industry every year
 Most number of engineers are working in the US electronic industry
 Constant demand is the strength of the US electronic industry

6. Electronic Industry
Apple
Microsoft
IBM

7. Electronic Industry- Apple
 Founded in 1976, by Steve Jobs
 2016- company is at 8th position in terms of sales
 Known as world’s most valuable brand
 Product Development- introduction of innovative products time to time
 Generic Strategies: product differentiation, innovation, pricing
 Market Penetration: gaining more and more market shares by selling products
to the whole world
 Competition- Android Technology- Samsung, Sony, HTC.

8. Electronic Industry- Microsoft
 Founded in 1975, by Bill Gates, Paul Allen, current chief- Satya Nadella
 Famous for developing software services and products
 Main Products- Windows Operating System, professional software
 Operations in more than 100 countries
 Rivalry- iOS, Android, Blackberry (Major).. Google, Amazon (Minor)
 Major Acquisitions- LinkedIn (2016), Nokia (2013), Skype (2011)

9. Electronic Industry- IBM
 Founded in 1911 By Charles Ranlett Flint
 Major Products- Business related applications, security services, storage
devices
 Currently going through transition- target revenue by 2018 is $40 billion
 Strategic alliances with other giants like Microsoft
 Challenges due to the advancement of technology

10. Automobile industry in US
 One of the biggest industry in the world
 Dominated by the domestic companies (Honda being the first overseas
company to enter into the US market)
 US is world’s second largest producer of vehicles after China
 Around 18 million units of vehicles are sold in the year 2015
 Contribute 3-3.5% to the GDP

11. Automobile industry
Ford
Chrysler
Chevrolet

12. Automobile Industry- Ford
 Founded In 1903 by Henry Ford
 Two business sectors- Automobiles, Financial Services
 World’s 40th biggest public company (Forbes)
 Sales- $149.56 Billion, 35th most valuable brand
 Alan Mulally
 First of the few companies to introduce latest technology. example GPS

13. Automobile Industry- Chrysler
 Founded in 1925 by Walter Chrysler
 Started as an automobile company, was also famous for manufacturing the
military defense vehicles in earlier days
 Regained their image as an automobile company in 1983
 Subsidiaries- Jeep, Dodge
 Acquisitions-American Motor Corporation (1986)
 Acquired by Fiat Group in 2014
 Future Focus- China, India and Europe

14. Automobile Industry-Chevrolet
 Founded in 1911 as an independent corporation (Acquired by GM in 1918)
 Current Sales- $74 Billion, 59th most valuable brand (Forbes)
 Comprises 45% of the parent company
 Target Audience- Younger Generation
 Markets- Asia, Europe, Africa (130 countries)
 United States- 20.2 % truck market

15. Retail Industry in US
 3.6 million retail companies, contributing $2.6 trillion in sales
 Numerous direct marketers and sellers are in the retail industry
 Retail industry is providing 42 million jobs in the United States
 Accounted by the National Retail Federation
 Expected Growth- 3.1% in 2016

16. Retail Industry
Amazon
Walmart
EBay

17. Retail Industry- Amazon
 Founded in 1995 as a bookseller store, Jeff Bezos
 Latest Technology- Kindle, fire tablet
 34% growth in the year 2012 (sales $13.2 Billion)
 Competition- Alibaba, eBay
 Innovative strategies- selling drones

18. Retail Industry- Walmart
 Established in 1969
 Currently operating in 50 states of USA, 27 countries
 Strategies- Customer services, Employee training, quality services
 Major Segment- Sam’s Club
 Competitors- T.J Max, K-Mart, Online Retailers

19. Retail Industry- EBay
 Established in 1988 as an online retailer store
 Known for fast customer services
 Segment- stubhub.com, PayPal
 Famous in 1500 cities of the world, 800 million items for sale
 Auction style format (30% sales)
 Competitors- Amazon, Alibaba, Uber

20. Conclusions
 Whatever US based MNC’s are earning, in the domestic or the overseas
market, going to benefit the US economy
 Success of these MNC’s have lead to the US to become hub of the
Multinationals
 Number of foreign companies want to do business in the US due to huge
number of opportunities available
 US based MNC’s are also going more into the foreign markets. i.e. Emerging
economies