What factors to be considered while launch of a new product

1. NewMarket
OFFERINGS

3. Old products
can be modified and
re-launched

4. New
products
require
innovation

5. Innovation is
about creating
choices that
others fail
to do !!

6. Cross functional
teams are
efficient
in providing
innovating ideas

7. These ideas
are filtered
through
stage -gate
systems

8. Newly launched
product must be
superior and unique
to the market

9. Launches fail,
often miserably

10. Initial failure
is not always
the end.

11. Appleis the
best example
when it come
to new offerings

12. Since its launch Apple, has
dominatedthe
market with
Constant
launches

13. Apple invests
intensively
in R&D which
amounts to
around
2 billion

14. Focus on what
people like and ignore
what they don’t care for
-Steve Jobs

15. Launched in 2001 ,
Apple’s iPod
revolutionized
how we listen
music

16. In 2007,
iPhoneproved to be
the most successful launch
In Apple’s history

17. Appledecreased
prices and added features in iPhone

18. Applecombines enhanced
push and pull
effect for its sales

19. Apple takes
creating and
product launching
very seriously

20. New offerings can be in terms of modified
features
Innovation pays off in the end
New products must superior
for their success
Failure for one maybe success at
another product

21. THANK YOU FOR THOSE
5 MINUTES
AMIT RATHOD