Social Media 201
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The social media team from the American Medical Association brings you an intermediate training on social media. This training is perfect for people who know the basics of social media and use it regularly, but don’t have time to keep up with new features or dive into metrics. Find out what’s new, working for you, and how to take your social media game to the next level.
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Social Media 201
- 1. Social Media 201 Caitlin Boylan Manager, Social Communications & Digital Channel Strategy Ana Dextra Social Media Community Coordinator Katie Millar Social Program Administrator * Follow the AMA on Social Media * Twitter & Instagram: @AmerMedicalAssn Like and follow on Facebook & LinkedIn (American Medical Association)
- 2. © 2018 American Medical Association. All rights reserved. Social 101 Recap Choosing a handle Selecting and uploading profile pics and cover photos Writing your bio Breaking down your profile features, by channel Privacy The basics of writing a good post Social media real estate Hashtags 101 Engaging on social media
- 3. © 2018 American Medical Association. All rights reserved. What we’ll cover today: Social 201 Twitter Lists Hashtags 201 URL shorteners Reporting/analytics Image best practices Facebook Groups Live Broadcasts Cool things to do on Instagram
- 4. © 2018 American Medical Association. All rights reserved. TWITTER LISTS
- 5. © 2018 American Medical Association. All rights reserved. What are Twitter lists and why? • A curated group of Twitter accounts • Guide messages and conversations • Organize tweets
- 6. © 2018 American Medical Association. All rights reserved. What are Twitter lists and why? WHAT: • A curated group of Twitter accounts • Create your own or subscribe to someone else’s list WHY: • Guide messages and conversations • Organize tweets
- 7. © 2018 American Medical Association. All rights reserved. Where to find Twitter lists on your profile
- 8. © 2018 American Medical Association. All rights reserved. Adding someone to a list
- 9. © 2018 American Medical Association. All rights reserved. Creating a List: Public vs. Private Important Note Users added to a public list will be notified that they’ve been added to a list by you. Users will not be notified when added to a private list. Cool! But why would someone use these?
- 10. © 2018 American Medical Association. All rights reserved. Public Lists
- 11. © 2018 American Medical Association. All rights reserved. List Feed
- 12. © 2018 American Medical Association. All rights reserved. HASHTAGS 201
- 13. © 2018 American Medical Association. All rights reserved. Hashtags A word or phrase preceded by a pound symbol (#) used within a post on social media. A hashtag identifies a topic or keyword and facilitates a search for it. Examples: #Hypertension #Dermatology #Diabetes #ChangeMedEd
- 14. © 2018 American Medical Association. All rights reserved.
- 15. © 2018 American Medical Association. All rights reserved.
- 16. © 2018 American Medical Association. All rights reserved.
- 17. © 2018 American Medical Association. All rights reserved. Tweet Chats
- 18. © 2018 American Medical Association. All rights reserved. Tweet Chat: A tweet chat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also established so that the moderator, guest or host is available to engage in the conversation.
- 19. © 2018 American Medical Association. All rights reserved. TL;DR A tweet chat is: 1. Live – happening in real time 2. Occurring at a set time 3. Moderated 4. Focused on a topic Cool! But what do hashtags have to do with tweet chats?
- 20. © 2018 American Medical Association. All rights reserved.
- 21. © 2018 American Medical Association. All rights reserved. The hashtag creates the “room”
- 22. © 2018 American Medical Association. All rights reserved. QUESTION ANSWER
- 23. © 2018 American Medical Association. All rights reserved. Composing a Post Cool! But why would someone use these? 1. Post copy – what you want to say 2. Shortened link/URL 3. Hashtags – if they’re not conversational and included within the post copy The generally agreed upon order of items included in a post:
- 24. © 2018 American Medical Association. All rights reserved. Shortening URLs Cool! But why would someone use these? Which tweet looks better to you?
- 25. © 2018 American Medical Association. All rights reserved. Frequently used (free) URL shorteners
- 26. © 2018 American Medical Association. All rights reserved. TWITTER ANALYTICS
- 27. © 2018 American Medical Association. All rights reserved. Where to find your analytics
- 28. © 2018 American Medical Association. All rights reserved.
- 29. © 2018 American Medical Association. All rights reserved.
- 30. © 2018 American Medical Association. All rights reserved. I stopped by the educational session during A-18 and tweeted a photo. Conversation continues including a couple who noted they joined the AMA and its recent advocacy.
- 31. © 2018 American Medical Association. All rights reserved.
- 32. © 2018 American Medical Association. All rights reserved. VISUALS: BEST PRACTICES
- 33. © 2018 American Medical Association. All rights reserved. Photography Tips: What Not to Do
- 34. © 2018 American Medical Association. All rights reserved. Photography Tips: What to Do
- 35. © 2018 American Medical Association. All rights reserved. Video Limitations: Linking to YouTube vs. Native Upload
- 36. © 2018 American Medical Association. All rights reserved. How Videos Appear Across Platforms Facebook LinkedIn
- 37. © 2018 American Medical Association. All rights reserved. How Videos Appear Across Platforms Twitter Instagram
- 38. © 2018 American Medical Association. All rights reserved. Getting Permission: What to Consider • Consider the context – did they opt in? Was it taken in a big crowd? • Tell them it’s for social media • Signs with mass permission • When there’s a minor in the picture • Copyrights on photos/cover photos
- 39. © 2018 American Medical Association. All rights reserved. FACEBOOK GROUPS
- 40. © 2018 American Medical Association. All rights reserved.
- 41. © 2018 American Medical Association. All rights reserved.
- 42. © 2018 American Medical Association. All rights reserved.
- 43. © 2018 American Medical Association. All rights reserved. INSTAGRAM
- 44. © 2018 American Medical Association. All rights reserved. Multi-post: Posting more than one pic to Instagram
- 45. © 2018 American Medical Association. All rights reserved.
- 46. © 2018 American Medical Association. All rights reserved. Instagram Stories
- 47. © 2018 American Medical Association. All rights reserved. Instagram Stories
- 48. © 2018 American Medical Association. All rights reserved. Instagram Stories
- 49. © 2018 American Medical Association. All rights reserved. Instagram Stories: Uploading from camera roll
- 50. © 2018 American Medical Association. All rights reserved. Instagram Stories: Using live photos
- 51. © 2018 American Medical Association. All rights reserved. Instagram Stories: Text only
- 52. © 2018 American Medical Association. All rights reserved. Boomerang
- 53. © 2018 American Medical Association. All rights reserved. LIVE BROADCASTS
- 54. © 2018 American Medical Association. All rights reserved. Facebook Live broadcast with the Surgeon General at Annual 2018
- 55. © 2018 American Medical Association. All rights reserved. MSS Town Hall Facebook Live in the AMA Med Student Facebook Group
- 56. © 2018 American Medical Association. All rights reserved. Instagram Live Broadcast
- 57. © 2018 American Medical Association. All rights reserved. Follow the AMA on social media! • Twitter and Instagram: @AmerMedicalAssn • LinkedIn: /american-medical-association • Facebook: /AmericanMedicalAssociation
- 58. © 2018 American Medical Association. All rights reserved. But seriously. Follow the AMA on social media, please! • Twitter and Instagram: @AmerMedicalAssn • LinkedIn: /american-medical-association • Facebook: /AmericanMedicalAssociation QUESTIONS?
Editor's Notes
- Organize tweets: Viewing a List timeline will show you a stream of Tweets from only the accounts on that List.
- Why people would use lists: start with private – one reason the AMA uses private lists: Jim Gilligan’s group is trying to sell group memberships to specific medical groups, and so we got a list of groups from his team and put them into a private list so we could observe their behavior, monitor their activity, make sure we have an understanding of their social behavior to better tailor benefits to them. Why would a person use a private list? Say you’ve found a group of influencers within your field, and you want to monitor them specifically without them knowing you’ve singled them out (though there is a case to make it public, if you’re looking to share your admiration). Basically it comes down to keeping tabs on a specific group of people, for your own purposes. Lists that are private will only be visible on your profile to you, public lists are visible to everyone and users will get notified they’ve been added to a list. For public lists – NEXT SLIDE
- Explain first follow - note the description of the list. Note – this is “list view” where you can see who all members of the list are. You’re not seeing what they’re posting, but you’re seeing who all is included.
- Explain first follow - note the description of the list. Note – this is “list view” where you can see who all members of the list are. You’re not seeing what they’re posting, but you’re seeing who all is included.
- Tweets often include hashtags. Whenever a social media user includes a hashtag in their message, it can become indexed and discoverable on the social network by other users. When users click on a hashtag, they are directed to a page that aggregates use of that hashtag in real-time. This gives users access to other ongoing conversations surrounding the topic in question. A really common use of hashtags is around conferences. Big conferences lean in and put hashtags everywhere too, encouraging the online conversation. This way, while you’re at the conference, you can be sharing photos from sessions, information about what you’re learning, photos with friends, and lots of sharing.
- So when we say that including hashtags gains you more exposure, this is what we mean – it automatically categorizes the tweet, associates it with something larger.
- Still counts as 23 characters, it shortens it for visual appeal
- Auto play – why it’s best not to share a link to YouTube
- Time limits on Instagram Square format on IG - Don’t sacrifice the quality when you make it square, but just know that when it previews
- Time limits on Instagram Square format on IG - Don’t sacrifice the quality when you make it square, but just know that when it previews
- This is the MSS Facebook Group – explain privacy settings for Groups Linked Groups within Groups Update current # of students on there
- What is the purpose of Facebook Groups? It’s carving out a space to create a community within a platform that many people already are.
- Explain polls and sharing in a group – sharing is the same as it is on Facebook, but it’s within a “walled garden” depending on privacy settings of the group.
- You can even use Facebook Live broadcasts in Groups. In fact… [NEXT SLIDE]
- Note that two people can be in a IG broadcast