The document proposes a plan by the Technion-Israel Institute of Technology's Peace Building Association and other organizations to promote equality in Israel through the creation of a media app. The app aims to provide equal education opportunities and encourage cooperation between Israelis and Palestinians on shared projects. It is hoped that increased cultural awareness and interaction through the app will lead to less conflict and censorship over time. The project will be funded through university resources and other organization contributions with an estimated total budget of $55,000. Outcomes will be measured by tracking changes in jobs, community unity, cultural interaction, death tolls, and cultural harmony.

1. Promoting
Equality through
Media: Israel

2. Representing: Technion-Israel Institute of Technology's
Peace Building Association
Assisted by: The OneVoice Movement and the Association
of Israeli Journalists
Amber Meyer
Co-founder
Head of Advertising
Bayli Greer
Co-founder
IT specialist
Kevin Weakley:
President and Founder

3. FREEDOM HOUSE RATINGS

4. What's Going on?

5. The 1948 Prevention
of Terrorism Ordinance
Government
Government Building
where laws are proposed
and passed.

6. Impact of Conflict
Since October 1. At least 59 Palestinians have been shot dead
1987-2000: Total Palestinians killed= 1,551 , Total Israelis killed = 421
2000-2014: Total Palestinians killed= 6,890 , Total Israelis killed= 1,091

7. Israeli Palestinian Alliance For a Better
Tomorrow

8. Our Plan
Work on big projects
That will benefit everyone.
Give everyone an equal
chance for education

10. Citizens views on the Conflict

11. Citizens thoughts on the Program/App

12. Finances
• Technion-Israel Institute of Technology will helpfunding the app creation.
• Utilizing university facilities, equipment , and students.
• Studentswho help createthe app will be awarded scholarships
• The organizations we are working with will also help fund the project.

13. Finance Totals
• Advertising Campaign: $30,000
– Newspaper ads: $3,000
– Billboards: $12,000
– Pay per click online advertising: $15,000
• Supplies: $5,000
• Scholarships: $10,000

14. Timeline
September 2016:
Ad campaign
October 2016:
Work projects begin and
Scholarships offered.
May 2016:
Advertise app to Israeli
government and
surrounding
governments
September 2016:
Launch app

15. Expected Outcomes
• We believe, through the app, different cultures will learn about
each other and accept each others differences
• The only way to gain peace is to successfully get two groups to
work together towards a common goal
• If the plan is successful, we will see harmony and more
humanized citizens that will lead to less censorship
• Scholarship will provide incentive and will encourage diversity
• Going to school and living in another country will increase
awareness of different cultures

16. Measuring Outcomes
• Increased number of job opportunities
• Overall community unity
• Change in cultural interaction
• Ultimately, a decrease in death toll
• Harmony within cultures

17. Questions?