M&E Building The Future For Entertainment Now

1. Ricardo Ortiz
November 2018
Perfecting the Media Experience
Meeting Viewer Expectations
Faster, Smarter, and More Efficiently

2. State of media: Increased Choice
4xIncrease in content choices per person 2007 to 2017
Source:
Smart Screen News, Avid CEO: ‘Massive Explosion’ of Content Has Created New Challenges for Media Companies, Jan 2018

3. State of media: Increased Quality
5.5x
Source:
MESA M&E Daily, NAB Show: VFX Rendering Presents Huge Storage Challenges, Mar 2017
Increase in individual hairs for Sully in 2013’s
Monsters University versus 1MM in 2001’s Monsters, Inc.

4. State of media: Increased Access
80M
Source:
DATAXIS Mercado S-VoD OTT en América latina. October 2018
Household SVOD accounts in LATAM by 2023
From less than 40M in 2017

5. Which, for media companies, means: Increased Complexity
234x
Source:
http://www.etcentric.org/hpa-tech-retreat-studio-says-there-are-35100-reasons-for-imf/
Versions of each film Disney has to make to
accommodate different aspect ratios, languages, etc.

6. The result: Content is king The viewer is king
VIEWER EXPECTATIONS BUSINESS CHANGE
Anywhere, anytime
Access content on demand, more
options and only pay for what you
watch
Cord cutting and skinny bundles.
Distribution moves to streaming
S/A/T/VoD
Faster
Global delivery with immediate
localization. Low latency streaming
scaling to viewership. Faster rollout
of new features and content
Personalization
The most relevant content and
ads at the top of the page
Surface the right content at the right
time tailored to the user and their
context (screen, location, history).
Personalized digital ads.
Smarter
Machine learning for personalized
content recommendations,
merchandizing, and ad serving
Choice
Deep libraries, particularly
exclusives, in the best possible
quality
Produce more content appealing to
local and global audiences. Multi-
device support
More efficiently
Supply chain automation. Storage
and DAM scaling to content growth.
Better programming decisions based
on audience and content data
OPERATIONAL IMPLICATIONS

7. When speed is key, AWS has what you need to move faster, smarter, and more efficiently
Flexibility
AWS core services (storage,
compute, and more) provide
a flexible foundation on
which customers can build
using AWS media products, or
through our rich partner
ecosystem (hardware,
software, and, service), and/or
directly through customized
solutions.
Agility
Launch new features in
minutes, not months. Focus
resources on creating,
marketing, and distributing
great content, not hardware
provisioning. AWS products
support media workloads
including ingest, rendering,
storage, delivery, and
monetization.
Intelligence
Machine learning is fully
integrated for media and
video. ML and automation
tools are in the hands of
every developer and data
scientist so you can unlock
the value of your content and
data.
Global Scale
On-demand, pay-as-you-go
capacity and pricing grows
with your business. Our
global footprint brings you
closer to your customers and
makes global talent available,
regardless of geography.

8. AWS is already helping brands at the forefront of the Media Industry

9. End to End
AWS in the media value chain
9

10. From content creation to distribution and everything in between, AWS can help
10
Digital Asset Management & Supply Chain
Machine Learning and Analytics
Distribution
(OTT, Broadcast, Publish)
Content Creation &
Post Production

11. Already top global media firms trust AWS with their most crucial workloads
Content Creation &
Post Production
Digital Asset Management & Supply Chain
Distribution
(OTT, Broadcast, Publish)
Machine Learning and Analytics

12. Meeting viewer expectations means a new way to operate. And AWS is there at each step
HOW AWS HELPSVIEWER EXPECTATIONS BUSINESS CHANGE
Enable OTT, broadcast playout,
and video workflows with AWS
Media Services
Anywhere, anytime
Access content on demand,
more options and only pay for
what you watch
Cord cutting and skinny
bundles. Distribution moves to
streaming S/A/T/VoD
Global delivery with immediate
localization. Low latency
streaming scaling to viewership.
Faster rollout of new features
and content
Content/data lakes. Machine
learning platforms and
frameworks. Server-side ad
insertion
Personalization
The most relevant content and
ads at the top of the page
Surface the right content at the
right time tailored to the user’s
context (screen, location,
history). Personalized ads.
Machine learning for personalized
content recommendations,
merchandizing, and ad serving
Grow DAM/storage (S3/Glacier),
render at scale (ThinkBox and
Spot). Smarter supply chain and
data insights
Content depth
Deep libraries, particularly
exclusives, in the best possible
quality
Produce more content
appealing to local and global
audiences. Multi-device support
Supply chain automation. Storage
and DAM scaling to content
growth. Smarter programming
decisions based on audience and
content data
OPERATIONAL IMPLICATIONS

13. With a platform flexible enough to support a variety of deployment models
Storage Compute Database Networking CDN AI/ML
CustomAWS Media Products Partner Ecosystem
AWS Core Services
Orchestration
Build media workflows on top of AWS core services using AWS media products, leveraging our
partner ecosystem, and/or directly through customized solutions

14. So that you can focus on adapting leading
in a rapidly evolving industry
Smarter
• Fully integrated AI and ML
to unlock the value of your
content and data lakes
• Full ML stack support from
infrastructure to services
• Focus resources on your
business, not on hardware
provisioning and
maintenance
Faster
• Shorten time-to-market to
test new approaches
• Instant global availability
with no commitment
• Scale as your media and
compute needs grow, not as
a physical data warehouse
allows
More Efficiently
• On-demand, pay-as-you-go
compute, storage, and video
services scaling to demand
• Handle unpredictable and
bursty media needs
• Automated supply chains
and media transport reduce
manual processes and cut
costs

15. Thank You
ricort@amazon.com