The slides from the opening keynote at the AWSome day in Copenhagen 2017.

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Welcome to the AWSome day
Copenhagen 2017

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Today’s Agenda
08:30 - 09:00 REGISTRATION
09:00 - 09:40 Welcome & Keynote
09:40 - 10:45 AWS Foundations
AWS Infrastructure - Part 1
10:45 - 11:00 BREAK
11:00 - 12:15 TECHNICAL TRACK BUSINESS TRACK
11:00 - 12:15 AWS Infrastructure - Part 2 Best Practices for Getting Started with AWS
12:15 - 13:15 LUNCH BREAK
13:15 - 13:55 Security, Identity, and Access Management Cost Optimisation on AWS
13:55 - 14:40 AWS Databases Security & Compliance in the AWS Cloud
14:40 - 15:20 AWS Elasticity & Management Tools Partnering with AWS
15:20 - 15:30 CLOSING REMARKS
15:30 - 16:00 Ask an AWS Architect

3. Thank you to our sponsors

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AWS in the Nordics
Find out more about what AWS is doing in the Nordics
www.aws.amazon.com/nordics
#NordicsOnAWS

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Complete our post event survey to access slides

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Follow us
@AWScloud for Global AWS
news and announcements
Amazon Web Services for
Global AWS news and
announcements

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AWS User Group - Copenhagen
https://www.meetup.com/Copenhagen-AWS-User-Group

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Adrian Hornsby, Technical Evangelist
September 2017
AWSome day
Copenhagen 2017
@adhorn

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Who is Amazon?

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We want to be earth’s most
customer centric company

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A look back at our story.

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2001

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Monolith development lifecycle
developers
releasetestbuild
delivery pipelineapp

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"organizations which design systems ... are
constrained to produce designs which are
copies of the communication structures of
these organizations."
— M. Conway

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2001
Development transformation at Amazon: 2001-2009
2009
monolithic
application + teams
microservices + 2 pizza teams

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2 Pizza teams

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Things went much
better under this
model and teams were
releasing faster than
ever, but we felt that
we could still improve.

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In 2009, we ran a
study to find out
where inefficiencies
might still exist

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We were just waiting.
WaitWrite
Code WaitBuild
Code WaitDeploy
to Test
Deploy
to Prod

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• Self-service
• Technology-agnostic
• Encourage best practices
• Single-purpose services

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• Deployment service
• No downtime deployments
• Health tracking
• Versioned artifacts and
rollbacks

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Pipelines
• Continuous delivery
• Automated release
process
• Faster and more reliable
releases
• >90% of teams

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Microservice development lifecycle
developers delivery pipelinesservices
releasetestbuild
releasetestbuild
releasetestbuild
releasetestbuild
releasetestbuild
releasetestbuild

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= 50 million deployments a year
Thousands of teams
× Building Microservice
× Practicing continuous delivery
× Multiple environments
(staging, beta, production)

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continuous delivery
==
happier developers!

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75%
Reduction in
outages triggered
by software
deployments
since 2006
90%
Reduction in
outage minutes
triggered by
software
deployments
~0.001%
Software
deployments
cause an
outage
Frequent Deployments

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* As of 1 January 2017 2010
61
516
1,017
159
2012 2014 2016
AWS Pace of Innovation

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Today
+90services

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What’s the real power of the
cloud?

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Prime Day 2017 Metrics
Block Storage – Use of Amazon Elastic Block Store (EBS) grew by 40% year-over-year, with
aggregate data transfer jumping to 52 petabytes (a 50% increase) for the day and total I/O
requests rising to 835 million (a 30% increase).
NoSQL Database – Amazon DynamoDB requests from Alexa, the Amazon.com sites, and the
Amazon fulfillment centers totaled 3.34 trillion, peaking at 12.9 million per second.
Stack Creation – Nearly 31,000 AWS CloudFormation stacks were created for Prime Day in order to
bring additional AWS resources on line.
API Usage – AWS CloudTrail processed over 50 billion events and tracked more than 419 billion
calls to various AWS APIs, all in support of Prime Day.
Configuration Tracking – AWS Config generated over 14 million Configuration items for AWS
resources.

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Today
Millions
of customers
22,000
Non profit
organizations
2,300
government
agencies
7,000
Education
institutions

35. Some customers from the Nordics
https://aws.amazon.com/solutions/case-studies/

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What about Amazon?

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Innovations at Amazon
Drone Development
Advanced Shopping
Kindle Reader In-house
Entertainment
Grocery Delivery
Video Streaming
Home AutomationCloud Computing

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Thousands Of Amazon Engineers Focused On Machine Learning
Fulfilment & logistics Search & discovery Existing products New products At AWS

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Machine Learning Is Undergoing
A Renaissance…

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The Challenge For Machine Learning: Scale
Data Training Inference At the Edge

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The Challenge For Machine Learning: Scale
Data Training Inference At the Edge
Tons of GPUs and CPUs
Serverless
Tons of GPUs
Elastic capacity
Pre-built images
PBs of existing data
Aggressive migration
New data created on AWS
IoT and mobile deployment
Mobile optimization
IoT device optimization

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Machine Learning In The Hands Of Every Developer

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Machine Learning On AWS Today

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Duolingo voices its language learning service Using Polly
Duolingo is a free language learning service where
users help translate the web and rate translations.
With Amazon Polly our users
benefit from the most lifelike
Text-to-Speech voices
available on the market.
Severin Hacker
CTO, Duolingo
”
“
• Spoken language crucial for language
learning
• Accurate pronunciation matters
• Faster iteration thanks to TTS
• As good as natural human speech

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Early detection of diabetic
complications

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FDA-approved
medical imaging

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Computational
knowledge engine

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Online grocery
delivery services

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New Pinterest Lens
mobile app uses
TensorFlow to let users
find pins based on the
pictures they take

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Autonomous Driving Systems

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Real Time, Per Pixel Object Segmentation

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Centimeter-accurate Positioning

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Democratization of technology

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What’s the real power of the
cloud?

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Thank you!