MBL309_User Engagement, Messaging, and Analytics Using Amazon Pinpoint from A to Z

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS re:INVENT
U s e r E n g a g e m e n t , M e s s a g i n g , a n d A n a l y t i c s U s i n g
A m a z o n P i n p o i n t f r o m A t o Z
R y a n I d r o g o , A W S
H e n r i k J o h n s o n , A W S
M B L 3 0 9
N o v e m b e r 2 8 , 2 0 1 7

Engagement Concepts Integration for All Levels
ENGAGEMENT FROM A TO Z

Targeting Channels Delivery at Scale SDKs & Beyond
Users & Endpoints Behavior & Events Attributes & Metrics
ENGAGEMENT CONCEPTS

Segmentation Analytics Custom Engagement
Transactional Scheduling Import
INTEGRATION FOR ALL LEVELS

Amazon Pinpoint Concepts
W h a t i s e n g a g e m e n t ?

DEVICES, ENDPOINTS & USERS (OH MY)
Devices
Mobile world focuses on customers engaging via devices.
Pinpoint is no longer just for the mobile world.
Endpoints
Endpoint is your customers’ engagement point with your app.
App (iOS, Android), Email, SMS, etc…
Users
Ultimately don’t care about endpoints
Users can have many endpoints

BEHAVIOR & EVENTS
Tracking Users
MAU, DAU, New Users
Retention
Revenue
Custom Analytics
Custom activity
Funnels

ATTRIBUTES & METRICS
Powering analytics at any level
Event Attributes – Used for aggregation in behavior
Endpoint Attributes – Provides segmentation features
User Attributes – Cross endpoint aggregation

TARGETING CHANNELS
Users don’t just interact with your applications via a smart phone.
More and more ways for users to interact with your product
Cross platform engagement
Mobile Push
Email
Text Message
Custom

DELIVERY AND RELIABILITY AT SCALE
Millions of users, more endpoints
Delivering to millions of endpoints isn’t just a matter of hitting a push provider
Pinpoint designed to bring cloud scale to any application
The DDoS effect of scale
Scheduled delivery creates coordination effect
Applications have to interact with app back-ends

SDKs & BEYOND
SDKs provided across platforms and languages
Simple setup and auto instrumentation
Custom protocols and behaviors

Integration for all levels
Bring your own users
Operate at Amazon scale
Automated campaign management
Custom integration points
P i n p o i n t a l a c a r t e

SETUP
AWS CLI/Python Boto
Installation
Credentials
Application (Project)
Mobile Hub
API/CLI
Channels
Email
SMS

#### Install pip https://pip.pypa.io/en/stable/installing/ ####
pip install awscli --upgrade --user
##### ~/.aws/credentials START #####
[default]
aws_access_key_id = ********************
aws_secret_access_key = ****************************************
#################### APP CREATION ####################
APP_OUT=$(aws pinpoint create-app --name reInventDemo)
APP_ID=$(echo $APP_OUT | jq -r .ApplicationResponse.Id)
################### CHANNEL SETUP ####################
aws pinpoint update-sms-channel --application-id $APP_ID --sms-channel-request Enabled=true
SETUP: AWS CLI

SETUP: APP CREATION SETUP (Mobile Hub)
AWS
Mobile Hub
Unified resource
creation
SDK Generation
Serverless
backends
App Samples
and Starters

TRANSACTIONAL DELIVERY
Direct Sending
Endpoint Sending
User Sending
Templating

aws pinpoint send-messages --application-id $APP_ID --message-request "{
"Addresses": {
"$RYANS_PHONE_NUMBER": {
"ChannelType": "SMS”
},
"$HENRIKS_PHONE_NUMBER": {
"ChannelType": ”SMS”
}
},
"MessageConfiguration": {
"SMSMessage": {
"Body": "Message goes here”
}
}
}”
TRANSACTIONAL DELIVERY: ADDRESS

aws pinpoint update-endpoint --application-id $APP_ID --endpoint-id ryan-sms --endpoint-request “{
"Address": ”$RYANS_PHONE_NUMBER ",
"ChannelType": "SMS",
"User": { "UserId": ”reinvent-demo” },
"Attributes":{ "first_name": ["ryan"] }
}“
aws pinpoint send-messages --application-id $APP_ID --message-request "{
"Endpoints": {
"ryan-sms": {
"ChannelType": "SMS”
}
},
"SMSMessage": {
"Body": "Message to endpoints goes here”
}
}
}"
TRANSACTIONAL DELIVERY: ENDPOINT

aws pinpoint update-endpoint --application-id $APP_ID --endpoint-id henrik-sms --endpoint-request “{
"Address": ”$HENRIKS_PHONE_NUMBER",
"ChannelType": ”SMS",
"User": { "UserId": ”reinvent-demo” }
}“
aws pinpoint send-users-messages --application-id $APP_ID --message-request "{
"Users": {
”reinvent-demo": {
}
},
"SMSMessage": {
"Body": "Message to multiple endpoints of the same user”
}
}
}"
TRANSACTIONAL DELIVERY: USER

Import Dynamic Segments
SEGMENTATION

### JSON Format
{"ChannelType":“SMS","Address":”$RYANS_PHONE_NUMBER",”Attributes":{”source":”presentation"}}
{"ChannelType":“EMAIL","Address":”$RYANS_EMAIL_ADDRESS","Attributes":{”source”:”user_input"}}
### CSV Format
ChannelType,Address,Attributes.source
SMS,$RYANS_PHONE_NUMBER,presentation
EMAIL,$RYANS_EMAIL_ADDRESS,user_input
SEGMENTATION: IMPORT
createImportJob

aws s3 cp endpoints.csv s3://ril-reinvent-bucket/endpoints.csv
aws pinpoint create-import-job --application-id $APP_ID --import-job-request “{
"Format": "CSV",
"RoleArn": "string",
"S3Url": ”s3://ril-reinvent-bucket/endpoints.csv",
"RegisterEndpoints": true,
"SegmentId": "string",
"SegmentName": "string”
"DefineSegment": true
}
SEGMENTATION: IMPORT
createImportJob

SEGMENTATION: DEMOGRAPHICS

SEGMENTATION: DYNAMIC SEGMENTS

SCHEDULING
Immediate
Once
Recurring

SCHEDULING

DELIVERY MODES
Limits
Slow Send
Local (Quiet) Time
A/B Testing

aws pinpoint create-campaign --application-id $APP_ID --write-campaign-request "{
"Name": ”reinvent live campaign",
”SMSMessage": {
"Body": ”Campaign message to {{Attributes.first_name}}",
}
},
"Limits": {
"Total": 7,
”Daily”: 1,
"MessagesPerSecond”: 100000
},
"SegmentId": "$SEGMENT_ID",
"Schedule": {
"Frequency": "HOURLY",
"StartTime": "2017-08-21T21:16:00.000Z",
"IsLocalTime": true,
"EndTime": "2017-08-30T00:15:00.000Z”,
"QuietTime": { "Start": ”18:00”, "End": ”06:00” }
}
}"
DELIVERY MODES

DELIVERY MODES: A/B TESTING

Content Schedule
DELIVERY MODES: A/B TESTING

ANALYTICS
App Analytics
Monetization Events
Custom Analytics
Delivery Receipts

ANALYTICS: APP ANALYTICS

ANALYTICS: FUNNELS

CUSTOM INTEGRATION
Lambda Filters and Destinations
Kinesis/Firehose Event Streams
Firehose Event Stream
Kinesis Event Stream
Lambda Delivery

'use strict';
exports.handler = (event, context, callback) => {
console.log("Received event:", JSON.stringify(event, null, 2));
for (var key in event.Endpoints) {
if (event.Endpoints.hasOwnProperty(key)) {
var endpoint = event.Endpoints[key];
var attr = endpoint.Attributes;
if (!attr) {
attr = {};
endpoint.Attributes = attr;
}
attr["CreditScore"] = [ Math.floor(Math.random() * 200) + 650];
}
}
callback(null, event.Endpoints);
};
EXAMPLE PINPOINT EXTENSION LAMBDA

aws lambda add-permission
--function-name “TestFilter"
--statement-id sid
--action lambda:InvokeFunction
--principal “pinpoint.us-east-1.amazonaws.com"
--source-arn "arn:aws:mobiletargeting:us-east-1:$AWS_ACCOUNT_ID:/*”
aws pinpoint update-application-settings --application-id $APPLICATION_ID --write-application-settings '{
"CampaignHook": {
"Mode":"FILTER",
"LambdaFunctionName":“TestFilter“
}
}'
CONFIGURING PINPOINT EXTENSION

TAKING ACTION ON REAL-TIME DATA
Your App
PINPOINT
Kinesis
Trigger a Push Notification to
interested users using Pinpoint APIs
and user attributes
Get the number of
tickets sold from the
events stream

SDKs
Cross Platform
Endpoint Registration
Standard Events
ABD 214
Real-time User Insights for Mobile and Web
Applications with Amazon Pinpoint

SDKs: MOBILE HUB

THANK YOU!

MBL309_User Engagement, Messaging, and Analytics Using Amazon Pinpoint from A to Z

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