Discuss AWS’ role in the startup community, and inspire attendees with how the latest advances in AWS technology have enabled hot startups to innovate and accomplish amazing things.

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Innovation and Startups Today
Keyvan Peymani, Global Head of Startup Marketing

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Largest Number of Startups

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Drone
Development
Fire
OS
Kindle In-house
Entertainment
Grocery
Delivery
Video
Streaming
Cross Site
Shopping
Cloud
Computing
Amazon innovates across many domains

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“The culture is what forms the foundation for
all future innovation. If you break the culture,
you break the machine that creates your
products.”
- Brian Chesky
Co-Founder and CEO

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Innovation requires a culture
that fosters invention

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Focus on the customer and work backwards
Press Release
FAQ
User Manual

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2 PIZZA TEAMS

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“If you want to increase
innovation, you have to lower the
cost of failure.”
- Joi Ito
Director, MIT Media Lab

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Measure, Improve, and Iterate
“Our theories determine what we measure.”
– Albert Einstein
Identify your assumptions
A/B test for optimization
Improve and iterate quickly

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Speed of iteration
beats quality of iteration

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Innovation is not a goal.
It is an ongoing process.
Tip 1

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Encourage your
employees to experiment.
Tip 2

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Emphasize the importance
of measuring progress.
Tip 3

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Create a structure that
gives time for innovation.
Tip 4

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Be sure to recognize
and reward innovation.
Tip 5

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“We've had three big ideas
at Amazon that we've stuck
with for 18 years, and
they're the reason we're
successful: put the
customer first, invent, and
be patient”
- Jeff Bezos
CEO, Amazon.com

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Cloudfront
Lambda ECS Poly,
Rekognition,
Lex
RDS Route53 Elastic
Beanstalk
AWS Data
Pipeline
Kinesis
516
24
48
61
82
159
280
722
1,017
LAUNCHES
2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6
1,430
2 0 1 7
P A C E O F I N N O V A T I O N
New capabilities daily
SageMaker,
Comprehend,
Fargate
We Evolve so that Startups Can Evolve

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Real-time delivery of in-game data,
handling 45 billion events per day.
Kinesis

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• Offers courier and delivery services
in over 100 cities across China and
Southeast Asia
• Provides users real-time location
package tracking, round-the-clock
services, and ‘behind the scene’
data analysis.
• “By using AWS, for instance, by
automating data processing, it has
shortened to 30 minutes what would
normally take weeks to process
manually. “
EC2 Autoscaling
Amazon RDS
Amazon Redshift

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• By using AWS, Prenetics has processed nearly
200,000 DNA samples since 2014, and it has
also created faster cycle times for product
delivery
• Prenetics runs Amazon EC2, Amazon S3, AWS
Storage Gateway, Amazon Cloudwatch, AWS
Cloudtrail, AWS IAM, Amazon RDS, and AWS
CodePipeline.
8 Different Services

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“The reality, of course,
today is that if you come
up with a great idea you
don't get to go quickly to
a successful product.
There's a lot of
undifferentiated heavy
lifting that stands
between your idea and
that success."
-Jeff Bezos
Removing undifferentiated heavy lifting

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Founders who struggle to fundraise make the same mistakes
40% more of them botched their go-to-market strategy
40% more let their burn rate get too high.
http://stateofstartups.firstround.com/2017

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People
Infrastructure
Marketing
Vendors
Office

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People
Infrastructure
Marketing
Vendors
Office

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2005
$5,000,000
Team of Engineers
Months of development
2018
$5,000
An Engineer
Weeks of development
Launching an Idea

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Startup A
2010 AWS
Startup B
2018 AWS
A Tale Of Two Startups

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2010 Startup: Day One
• Focused on releasing a MVP
• Manual provisioning of servers
• Manual deploy process
• Limited monitoring
• Averaging a deploy 1-2x a week
• Dev on-boarding: 10-14 days
Startup A
2010 AWS
Idea / Early Stage

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2010 Startup: Year One
• Focused on productivity
• IaC, Automation, Scalability
• Deployment Pipelines
• Improved Monitoring
• Averaging a deploy: 2-3x a day
• Engineering onboarding: 7 days
Startup A
2010 AWS
Stabilization Stage

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2010 Startup: Year Two
• Focused on growth
• Systems automated, auto scaling
• Automated deploy processes
• In-depth monitoring and alerting
• Averaging a deploy: 15+ a day
• Engineering onboarding: 1-3 Days
Startup A
2010 AWS
Growth Stage

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We’ve been working closely with
startups and enterprises for 11
years.

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Startup B
2018 AWS
A Tale Of Two Startups

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2018 Startup: Day One
• Focused on product and growth
• Systems automated, auto scaling
• Automated deploy processes
• In-depth monitoring and alerting
• Engineering onboarding: 1-3 Day
• Deploy globally in minutes
Startup B
2018AWS
Accelerated
Development

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Startups are able to build quicker,
faster, cheaper, and more reliably
today than ever before.

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Thank you
Keyvan Peymani
Global Head of Startup Marketing
keyvap@amazon.com
@keyvanp