B2B Software Global Trends

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Amazon Web Services

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Paua Ventures – a quick intro
We are B2B Software
VC based in Berlin,
Germany
1. Invest at Seed and Series
A in B2B software
addressing big markets
and with a strong tech
foundations
2. Support our companies
with HR and Sales team
support
3. Through AWS Germany
our companies get credits
to start their business on
AWS

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The 4 Cs of B2B Software
- Cloud
- Consumerization
- Cybersecurity
- Chips

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Cloud
Everything is moving
to the cloud, big
enterprises are the last
ones to move but it´s
happening
1. Cloud infrastructure is not
an option is a must
2. This tectonic shift implies
several new challenges
such as migration efforts,
new pricing models,
reskilling of developers

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Consumerization
Employees at work
expect a consumer-like
experience when using
enterprise software
1. Companies like Stripe,
Slack Trello bring intro
corporations software that
provides UX arguably
better than B2C
application
2. Also in the B2B software
space we can speak of
something similar to the
Amazon effect in the
ecommerce space

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Cybersecurity
A growing cloud
infrastructure and
more data and value
stored online opens
the side for cyber
attacks
1. Cybersecurity talent is
very scarce while most of
product targets big
enterprise only
2. Employees carry
company sensitive data in
all their portable devices,
connect from everywhere

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Chips (Microprocessors)
Semiconductors are
everywhere and we will
need more
1. A modern car today has 50
microprocessors think of
new devices like Level 4 or
5 autonomous driving
cars
2. Also devices such a flying
cars/ pods logistics robots,
wearable devices will push
microprocessors demand
through the roof
3. Open source initiatives like
RISK-V can emerge as
winner to tap this huge
demand

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
twitter -> @federicowengi
@ ->
federico@pauaventures.com
www -> www.pauaventures.com

Thank you!
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Federico Wengi
Partner
Paua Ventures

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