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Keynote_Melco_MelcoResortsDigitalTransformationJourney

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Millions of active customers are using AWS each month in over 190 countries around the world, including hundreds of thousands of customers in Asia Pacific, and thousands of customers in Hong Kong. Hear from Melco Resorts & Entertainment on how they start their cloud journey with AWS, moving their mission-critical workloads to AWS to drive cost savings, accelerate innovation, and reduce time-to-market.

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Keynote_Melco_MelcoResortsDigitalTransformationJourney

  1. 1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. H O N G K O N G 10.18.19 Melco Resorts DigitalTransformation Journey Chang Lim Vice President, Digital Transformation Melco Resorts and Entertainment
  2. 2. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. MelcoResorts&Entertainment 2004 December Top 5 Integrated Resorts operators worldwide Hong Kong, Macau, Philippines & Europe 2006 December Listed on NASDAQ (MLCO) 20,000 employees globally Officially formed since September 2018
  3. 3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Positive Change In Process & Employees DigitalTransformationGoals Leveraging cutting edge technologies and data science to enhance touchpoint and to improve customer experience. Accelerate Business Activities Shorten Time-to-market Lower Cost
  4. 4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Experience Gap Hotel Experience Current state Currently the Melco digital products and Hospitality Products are not connected and are separate to the larger brand experience. Non-Resort Melco digital products Hospitality Products Connected Functionality Hotel Experience Future state Melco digital products & Hospitality Products could complement each other to bring a holistic guest experience. Hospitality Products Melco digital products Howcanwebringaconnected&digitalconsistentguestexperience?
  5. 5. Development Cycle Conceptualise Develop concept based on research and feedback. Design Comprises of tasks within two key disciplines - User experience & visual design Usability Testing Initial designs are created and are tested to identify visual/interactive issues that need correcting. Development Melsuite & app are developed based on requirements and agreed features. Review & test Development testing team detects bugs and fixes the technical errors for smooth function of the product. Launch Launch to market. Enhancement Continuous maintenance to resolve further issues. Guest & staff feedback is crucial for product enhancement.
  6. 6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Network | Server/App Migration | Operations and more. DigitalTransformationEnablers
  7. 7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Metrics-Businessoutcomes 2X Faster application development cycle
  8. 8. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. KeepGoing…

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