So you built a cool mobile app/game, but how can you get the most out of the app? In this session we will explain various tools offered by AWS to optimize your application. We will show you how to monitor the usage of your application and ways to quickly modify it to adapt to actual user usage and feedback, while reaching a wider audience that is willing to spend more money on your app.

1. AWS Summit 2014
Improve Monitoring
and Monetization of Your
Mobile Apps
Danilo Poccia
Technical Evangelist
@danilop #AWSsummit

2. TRADITIONALLY
Developer User

3. BUT WITH MOBILE
Developer Store User

4. DIFFICULT TO KNOW YOUR USERS
Developer Store ?

5. THREE STEPS TO AGILITY

6. Measure
relentlessly
Experiment
continuously
THREE STEPS TO AGILITY
Learn

7. Measure
relentlessly
Experiment
continuously
THREE STEPS TO AGILITY
Learn

8. A / B TESTING

11. Monitoring ?

12. Monitoring
Metrics
Segmentation

13. Monetization ?

14. Monetization
50% of iOS developers
and 64% of Android
developers are below the
‘app poverty line” of $500
per app per month.
Developer Economics
State of the Developer Nation Q3 2014
© VisionMobile

15. Monetization
User
pays
Ad
pays

16. Monetization
User
pays
Ad
pays
Paid App
In App
Purchase

17. Monetization
User
pays
Ad
pays
Paid App
In App
Purchase

18. User

19. User
Generate
Data

20. User
Data
Analytics
Generate
Collect

21. User
Data
Analytics
Actions
Generate
Collect
Metrics
Segmentation

22. User
Data
Analytics
Actions
Generate
Collect
Engage
Metrics
Segmentation

23. User
Data
Analytics
Actions
Generate
Collect
Engage
Metrics
Segmentation

24. METRICS

25. Analyze User Behavior: Amazon Mobile Analytics

26. AWS Mobile Services
Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Kinesis Connector DynamoDB Connector S3 Connector SQS ConnectorSES Connector
AWS Global Infrastructure (10 Regions, Availability Zones, 51 Edge Locations)
Mobile Optimized
Services
Mobile Optimized
Connectors
Core Building Block
Services
Your Mobile App, Game or Device App
AWS Mobile SDK, API Endpoints, Management Console
Compute Storage Networking Analytics Databases
Integrated SDK

27. Cross-platform, Optimized for Mobile
User identity &
data synchronization
service
Fast cross-platform
Analytics & reporting
Service
Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Kinesis Connector DynamoDB Connector S3 Connector SQS ConnectorSES Connector
Store any NoSQL
data and also map
mobile OS specific
objects to
DynamoDB tables
Powerful Cross-platform
Push notification service
Recorder that can
handle intermittent
network connection
Easily upload,
download to S3 and
also pause,
resume, and cancel
these operations
Send email
reliably from
device
Access
distributed
buffering and
queuing service

28. Analyze User Behavior: Amazon Mobile Analytics

29. Successful developers use more tools
User Analytics (and Cloud Computing)
among top 10 most popular tools
Developer Economics
State of the Developer Nation Q3 2014
© VisionMobile

30. Amazon Mobile Analytics
“Easily collect, visualize and understand your app usage data at scale”
Scalable and Generous
Free Tier
Fast
Focus on metrics that
matter. Usage reports
available within 60
minutes of receiving data
from an app
Scale to billions of
events per day from
millions of users.
Own Your Data
Data collected are not
shared, aggregated, or
reused

31. Getting Started with Mobile Analytics in 3 steps
Sign up for AWS Account and create or use existing Cognito ID in
the AWS Management Console
Download and integrate the Mobile SDK with one line of
code (Android/FireOS, iOS)
View engagement and session activity reports in the
AWS Management console within minutes

32. Integrating Mobile Analytics is super simple
Initialize the AmazonMobileAnalyticsClient. That’s it! Get Session
Activity in the AWS Management Console.
analytics = new AmazonMobileAnalytics(provider, context, "SnakeGameAWS”);
Add OnResume() and OnPause()
analytics.getSessionClient().resumeSession();
analytics.getSessionClient().pauseSession();
Analytics.getEventClient().submitEvents();
For Custom Events activity reports, add events.
EventClient eventClient = analytics.getEventClient();
MobileAnalyticsEvent visitEvent = eventClient.createEvent("speedSet");
eventClient.recordEvent(visitEvent);

33. Integrating Mobile Analytics is super simple
Initialize the AmazonMobileAnalytics object. That’s it! Get Session
Activity in the AWS Management Console.
AWSMobileAnalytics* analytics = [AWSMobileAnalytics
defaultAWSMobileAnalyticsWithIdentifier:@"someuniqueid"];
Create add Custom Events
id<AWSMobileAnalyticsEventClient> eventClient =
analytics.eventClient;
id<AWSMobileAnalyticsEvent> level1Event = [eventClient
createEventWithEventType:@"level1Complete"];
Submit the event. If we don't call submitEvents, events
will automatically be submitted at periodic intervals.
[eventClient submitEvents];
iOS

35. Key Business Metrics
(with one line of code)
1. Monthly Active Users
(MAU)
2. Daily Active Users
(DAU)
3. New Users,
4. Daily Sessions,
5. Sticky Factor,
6. 1-Day Retention,
7. Avg. Revenue per DAU,
8. Daily Paying Users,
9. Avg. Paying DAU

36. Track Retention
User retention is a key
indicator to judge the
outcome of a marketing
campaign, new feature
introduction, UX changes,
app updates, etc.
Mobile Analytics provide four
charts to track daily or
weekly rate of returning
users, after first use of the
app

37. Track Custom Events
Get behavioral insights into app specific
actions that your users take
Reports provide a view of how often custom
events occur. You can add further context
with Attributes and Metrics, to each custom
event
Examples
Track the number of
Likes/Shares, per
article, in a news app
Number of songs
played, per user
session, in a music
app
Understand player
abort rates per
level, in a game
In-app item popularity
in a shopping app

38. Summary

39. Authenticate users
Manage users and
identity providers
Authorize access
Securely access
cloud resources
Sync user prefs
across devices
Analyze User Behavior
Store and share media
Synchronize data
Deliver media
Send push notifications
Store shared data
Track active users,
engagement
Track Retention Stream real-time data
Manage funnels,
Campaign performances
Store user-generated photos
Media and share them
Automatically detect mobile devices
Deliver content quickly globally
Bring users back to your app by sending
messages reliably
Store and query fast NoSQL data
across users and devices
Collect real-time clickstream logs
and take actions quickly
Your
Mobile
App

40. Authenticate users
Amazon Cognito
(Identity Broker)
Authorize access
AWS Identity and
Access Management
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Deliver media
Amazon Cognito
(Sync)
Amazon S3
Transfer Manager
Amazon CloudFront
(Device Detection)
Store shared data
Amazon DynamoDB
(Object Mapper)
Stream real-time data
Amazon Kinesis
(Object Mapper)
Track Retention
Amazon Mobile
Analytics
Send push notifications
Amazon SNS
Mobile Push
Your
Mobile
App

41. Key Takeaways
Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Kinesis Connector DynamoDB Connector S3 Connector SQS ConnectorSES Connector
AWS Global Infrastructure (10 Regions, Availability Zones, 51 Edge Locations)
Mobile Optimized
Services
Mobile Optimized
Connectors
Core Building Block
Services
Your Mobile App, Game or Device App
AWS Mobile SDK, API Endpoints, Management Console
Compute Storage Networking Analytics Databases
Integrated SDK

42. Key Takeaways
Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Kinesis Connector DynamoDB Connector S3 Connector SQS ConnectorSES Connector
AWS Global Infrastructure (10 Regions, Availability Zones, 51 Edge
Locations)
Mobile Optimized
Services
Mobile Optimized
Connectors
Core Building Block
Services
Your Mobile App, Game or Device App
AWS Mobile SDK, API Endpoints, Management Console
Compute Storage Networking Analytics Databases
Integrated SDK
Cross Platform
and Optimized
for Mobile
Flexibility
And Freedom
of Choice
Fully integrated
and easy to get
started

43. Simple and predictable pay as you go pricing
Amazon Cognito Amazon Mobile
Analytics
Amazon SNS
Mobile Push
Free Tier:
1 Million push messages
every month
Thereafter:
$0.50 for Million
notifications delivered
$0.50 for Million requests
Free Tier (for first 12
months):
1 Million syncs/month +
10GB of storage for
Amazon Cognito
Thereafter:
$0.15 for 10K Syncs
$0.15 per GB for storage
Free Tier:
100 Million events every
month
Thereafter:
$1.00 per Million events

44. SEGMENTATION

45. Who am I?
Victor Dekalov
Head of Ad-Ops
EverythingMe
victor@everything.me
Premium
Publishers
Networks
Remnant
Yielders

46. RE:DASH
A NEW WAY TO QUERY, VISUALIZE AND COLLABORATE ON DATA

47. Monetizers
Who Are We?
• Data Driven
• Biz Oriented
• Product Passionate
What do we use?
- Platform reporting UI
- Excels (in infinite plural)
- BI systems
What Do we want?
When Do We Want It?
- REALTIME
- Every piece of g
ranular info

48. Mobile Publisher – Every event counts!

49. • 3B events
• pushed to AWS Redshift every month –
power of accessable data
• V Querying
• X Visualizing
• X Sharing
What good are 3B birds in the bush?

51. RE:DASH
A NEW WAY TO QUERY, VISUALIZE AND COLLABORATE ON DATA

52. Some numbers…
• 5000 queries
• 70 dashboards
• 55 users
10 companies using
Data sources support
AWS Redshift
BigQuery
PostgreSQL
MySQL
Graphite

53. Write your own Queries,
Build your own View

54. Query, fork & share queries
Show some stats

55. Spice Things Up..
Join it up
- Row of adunit
- Carrier
- Device type
- User ID
- Product feature
- Aunt’s shoe size
Power of accessible data
https://rd.doit9.com/queries/5098#6707

56. So WHO are we again?
- The “Glancer”
- The “Reader”
- The “Old Fashioned”
- The “Forker”
- The “Freestyler”

57. Visualize

58. Dashboards
- Top level – One glance
- Second Level – ZoomIn
- Lab Style
- Free Style

59. HOW TO GET STARTED?
Bit.ly/redashapp

61. Thank You!
AWS EXPERT?
GET CERTIFIED!
Danilo Poccia aws.amazon.com/certification
Technical Evangelist
@danilop #AWSsummit