1. Jan Borch – AWS Solutions Architect
Media and Gaming Application
on AWS

2. Media Application on AWS
Music streaming

3. Media Application on AWS
Video streaming

4. Media Application on AWS
Digital publishing

5. Gaming Application on AWS
Mobile Games

6. Common challenge for media and gaming apps ...

7. ... device fragmentation ...

8. ... scaled to millions of users

9. $ $
$$
$
$
Number of users :: revenue stream

10. Acquire, Grow and
Retain your user base

11. 503
Service Temporarily Unavailable
The server is temporarily unable
to service your request due to
maintenance downtime or capacity
problems. Please try again later.

12. 503
Service Temporarily Unavailable
The server is temporarily unable
to service your request due to
maintenance downtime or capacity
problems. Please try again later.

13. Maintain availability from one server…

14. …to thousands

15. Let's take a journey ...

16. Let's take a journey ...
Innovate

17. Could you add this
feature please

18. Turn ideas into reality quicker
Idea Feature
Heavy lifting
70%

19. Turn ideas into reality quicker
Idea FeatureInfrastructure
services
30%

20. Turn ideas into reality quicker
Idea Feature
AWS

21. Innovation
Remove barriers to innovation

22. Innovation
Server setup
Physical management
Software
admin
Remove barriers to innovation

23. Innovation
Physical management
Software
admin
On demand
Remove barriers to innovation

24. cc2.8xlarge
Virtual core: 32 - 2 x Intel Xeon
Memory: 60,5 GiB
I/O performance: 10 Gbit
Virtual core: 1
Memory: 1.7 GiB
I/O performance: Moderate
m1.small cr1.8xlarge
Virtual core: 32 - 2 x Intel Xeon
Memory: 240 GiB
I/O performance: 10 Gbit
SSD Instance store: 240 GB
cr1.8xlarge
Virtual core: 16
Memory: 60.5 GiB
I/O performance: 10 Gbit
SSD Instance store: 2 x 1TB
cr1.8xlarge
Virtual core: 16
Memory: 117 GiB
I/O performance: 10 Gbit
Instance store: 24 x 2TB
EC2 instance types

25. Innovation
Physical management
Software
admin
On demand
Remove barriers to innovation

26. Innovation
Physical management
On demand
As a
Service
Remove barriers to innovation

27. Non Relational (NoSQL) Database
Fast & predictable performance
Seamless Scalability
Zero administration
Amazon DynamoDB

28. Innovation
Physical management
On demand
As a
Service
Remove barriers to innovation

29. Innovation
On demand
Cloud based
As a
Service
Remove barriers to innovation

30. AWS OPSWORKS
INTEGRATED APPLICATION
MANAGEMENT

31. Stack

32. LayerStack

33. InstancesLayerStack

34. ScaleInstancesLayerStack

35. Agent on each
EC2 instance
OpsWorkstalks with
The heart of the service

36. Instance lifecycle and configuration hooks

37. Cookbooks
script "install_composer" do
interpreter "bash"
user "root"
cwd
"#{node[:deploy][:myphotoapp][:deploy_to]}/
current"
code <<-EOH
curl -s https://getcomposer.org/installer
| php
php composer.phar install
EOH
end
Amazon S3
Git repository

38. Let's take a journey ...
Innovate

39. Let's take a journey ...
Grow
Innovate

40. I like video on
demand

41. Scalable storage and distribution of media
Amazon
CloudFront
Amazon S3Elastic
Trascoder

42. AWS S3
Storage for the Internet

43. AWS Elastic
Transcoder
Video transcoding in the cloud

44. AWS CloudFront
Web service for content delivery

45. Simple HLS video streaming architecture
In-house content
publication server
Source Video
Assets in S3
S3

46. Simple HLS video streaming architecture
In-house content
publication server
Source Video
Assets in S3
Video
transcoded into
HLS
S3Elastic Transcoder

47. Simple HLS video streaming architecture
In-house content
publication server
Source Video
Assets in S3
Video
transcoded into
HLS
Edge Delivery
using CloudFront
Stockholm
NY
CloudFront S3Elastic Trascoder

48. AWS CLI
 aws s3 cp video.avi s3://mybucket/video
 aws elastictranscoder create-job
--pipeline-id 1379510897399-mxjrif
--input '{"Key":"video/video.avi"}'
--outputs '[{"Key":"sample","PresetId":"1234-123", ...}]'

49. Affordable

50. AWS Billing and cost allocation

51. Plot your daily AWS costs
Jan Sep

52. Add your user generated revenue
Jan Sep

53. Optimize your cost/revenue
Jan Sep

54. Optimize
Jan Sep
Code optimization
reduced the number of
EC2 instances needed

55. I need access
everywhere in the
world

56. Reach a global audienceReach a global audience
Social Growth

57. Reach a global audienceReach a global audience
Social Growth
Unconstrained to
geography

58. Reach a global audienceReach a global audience
Unpredictable
regionality
Social Growth
Unconstrained to
geography

59. Reach a global audienceReach a global audience
Unpredictable
regionality
Social Growth
Unconstrained to
geography
Fast moving peaks

60. Dallas(2)
St.Louis
Miami
JacksonvilleLos Angeles (2)
Palo Alto
Seattle
Ashburn(2)
Newark
New York (2)
Dublin
London(2)
Amsterdam
Stockholm
Frankfurt(2)
Paris(2)
Singapore(2)
Hong Kong
Tokyo
Sao Paulo
South Bend
San Jose
Osaka
Milan
Sydney
Reach a global audienceReach a global audience

61. Amazon Route 53
Highly available and scalable Domain Name System
Extremely reliable and cost effective
Feature Details
Global Supported from AWS global edge locations for fast and reliable
domain name resolution
Scalable Automatically scales based upon query volumes
Latency
based
routing
Supports resolution of endpoints based upon latency, enabling multi-
region application delivery
Integrated Integrates with other AWS services allowing Route 53 to front load
balancers, S3 and EC2
Reach a global audience

62. Let's take a journey ...
Innovate
Grow

63. Let's take a journey ...
Innovate
Grow Understand

64. Data Growth
GB
TB
PB
Data Growth

65. Data Growth
Data Growth
Server Logs
Click Analysis
Gamer Trends

66. Sampling
Big Data
Time to process
Inflexible
Complexities of Big Data

67. Sampling
Big Data
Inflexible
Complexities of Big Data
Elastic Map Reduce &
Redshift

68. Sampling
Big Data
Complexities of Big Data
“Queryable”
Elastic Map Reduce &
Redshift

69. Big Data
Complexities of Big Data
“Queryable”All Data
Elastic Map Reduce &
Redshift

70. Data Insight
Turning Data into Information

71. Data Insight
Elastic
MapReduce
Turning Data into information
Redshift

72. AWS Elastic Map
Reduce
Process vast amounts of data using
Hadoop

73. AWS Redshift
Fast, fully managed, petabyte-scale data
warehouse service

74. Let's take a journey ...
Innovate
Grow Understand

75. Amazon Web Services

76. RoopeKangas
Lead Server Developer