4K video is fast setting the minimum bar for content capture, be it consumer, prosumer, professional, episodic or theatrical. This in turn is leading to more demanding infrastructure requirements for media production, management and distribution. Consumers now have a variety of viewing devices and expect an optimal viewing experience for all of them, regardless of screen size or bandwidth availability. Media companies need to deliver on that consumer expectation while at the same time optimizing for costs. They need to produce content for the highest quality viewing experience, but have the ability to deliver to a wide variety of quality levels. They need an infrastructure that scales automatically and just works, whether it is a full 4K production workflow, subsequent archive and content management, or a multi-device streaming. In addition to discussing the way in which an agile cloud infrastructure can meet the demands of a 4K workflow, this session will cover cutting edge technologies like remote application visualization and server-less workflow automation that can greatly help today's media companies in the race to serve their gadget savvy consumer.