AWS Customer Presentation - Admeld

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AWS Start-Up Event NYC: Brian Adams, Co-Founder and CTO, Admeld talks about their use of AWS.

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AWS Customer Presentation - Admeld

  1. 1. AWS Start-Up Event - NYC Privileged & Confidential May 28th 2009 All Rights Reserved, © 2009, AdMeld Inc.
  2. 2. About AdMeld  AdMeld helps large publishers manage and optimize their unsold ad inventory – Founded October 2007 in NYC – Technology team of 12 – $7M in funding – Use a blend of AWS and traditional data centers – Recent AWS features are improving every service we use Privileged & Confidential 1 © 2009, AdMeld Inc. All Rights Reserved.
  3. 3. Things We Do  Serve 8 billion ad server requests per month to 100 million unique users with average response time < 100ms  Pull 5,000 daily accounts from 200 ad networks through web automation  Store and process 50 billon historical transactions Privileged & Confidential 2 © 2009, AdMeld Inc. All Rights Reserved.
  4. 4. Challenges  High fluctuations in ad server request volume due to changes in customer traffic and sell-through rates  Ad server response times sensitive to internet routing and congestion issues  Web scraping sensitive to slow reporting systems and variable timing of new reports at ad networks  100% uptime Privileged & Confidential 3 © 2009, AdMeld Inc. All Rights Reserved.
  5. 5. Defcon Data Center  Complete virtual data center with ad serving, user session management, and log crunching  EC2 withround robin DNS, now looking at Elastic Load Balancing  Launched and enabled within 10 minutes  Great for large events, internet “brown outs”, and maintenance windows from one of our providers Privileged & Confidential 4 © 2009, AdMeld Inc. All Rights Reserved.
  6. 6. Web Automation Army  Kick-off and manage hundreds of parallel Firefox sessions within X windows environment  EC2 with custom controller application, thinking about Auto Scaling  Maximizes on demand throughput while minimizing cost Privileged & Confidential 5 © 2009, AdMeld Inc. All Rights Reserved.
  7. 7. Virtual Data Warehouse  All keyserverlogs stored permanently on S3  Originally pulled data off when needed, now mixing in Elastic Map Reduce to do analysis in place  Stream compressed data directly from Hadoop to S3 with clustered upload  Logs broken into 15 minute segments. Data available within 20 minutes of real time Privileged & Confidential 6 © 2009, AdMeld Inc. All Rights Reserved.
  8. 8. Why We Love AWS  Solves some very difficult problems that aren’t part of our core value proposition  Maximum flexibility (within AWS and with our other data centers)  APIs for everything  Higher productivity with smaller team Privileged & Confidential 7 © 2009, AdMeld Inc. All Rights Reserved.
  9. 9. We’re Hiring!  Technical Project Manager  Open Source Java Engineer jobs@admeld.com Thank You Privileged & Confidential 8 © 2009, AdMeld Inc. All Rights Reserved.

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