Creating A Facebook Content Strategy             1.Facebook Algorithm             2.Audience             3.Engaging Conten...
Facebook Algorithm
Facebook AlgorithmU = Affinity Score = Relationship to YOUW = Engagement (commenting, liking, sharing, friending/fan,taggi...
Facebook Audience
Facebook Audience       23 Minutes
Facebook Audience57% are Female                                              43% are Male            46% of Facebook users...
Facebook Audience47% Make $50 - $99,000 Per Year33% Make $25-$49,000 Per Year
Engaging Content         Post Engaging Content:         1. Comments by fans(Highest Edge Ranking)         2. Comments by f...
Engaging Content          90% of your content          should be photos
Engaging Content                        Content only Examples• "Click like if youre excited that we just released our iPad...
Facebook           Example of Facebook           Cover and Timeline           Consistent           Dynamic           Infor...
Analysis                            Facebook Insights• Likes = # of People that like your Fan Page• Talking About = People...
Social butterflyeffect.mixer2
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Social butterflyeffect.mixer2

  1. 1. Creating A Facebook Content Strategy 1.Facebook Algorithm 2.Audience 3.Engaging Content 4.Analysis
  2. 2. Facebook Algorithm
  3. 3. Facebook AlgorithmU = Affinity Score = Relationship to YOUW = Engagement (commenting, liking, sharing, friending/fan,tagging, etc.)D = Time (How long a post has been up, how many people arestill engaging, user login etc)
  4. 4. Facebook Audience
  5. 5. Facebook Audience 23 Minutes
  6. 6. Facebook Audience57% are Female 43% are Male 46% of Facebook users are over the age of 45.
  7. 7. Facebook Audience47% Make $50 - $99,000 Per Year33% Make $25-$49,000 Per Year
  8. 8. Engaging Content Post Engaging Content: 1. Comments by fans(Highest Edge Ranking) 2. Comments by fans friends and friends of friends 3. Likes 4. SharesGOAL 5. Tagging
  9. 9. Engaging Content 90% of your content should be photos
  10. 10. Engaging Content Content only Examples• "Click like if youre excited that we just released our iPad app."• "Fill-in-the-blank: All I want for Christmas is ___. Our latest Christmas special is X."• "Yes/No: I brushed my teeth last night. We just announed a new brand of toothpaste."• "On a scale of 1-10, I think Obama is a great president. Watch this video of our CEO shaking hands with Obama."
  11. 11. Facebook Example of Facebook Cover and Timeline Consistent Dynamic Informational Easy on the Eye Social Butterfly Effect
  12. 12. Analysis Facebook Insights• Likes = # of People that like your Fan Page• Talking About = People talking about you (liking and commenting)• Viral Reach = How many people say the post• Friends of Friends = Number of People you can ultimately reach organically• Determine Engagement Rate = # of people talking about / # of likes• 10%-16% is the average engagement rate for businesses

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