Facebook AlgorithmU = Affinity Score = Relationship to YOUW = Engagement (commenting, liking, sharing, friending/fan,tagging, etc.)D = Time (How long a post has been up, how many people arestill engaging, user login etc)
Facebook Audience57% are Female 43% are Male 46% of Facebook users are over the age of 45.
Facebook Audience47% Make $50 - $99,000 Per Year33% Make $25-$49,000 Per Year
Engaging Content Post Engaging Content: 1. Comments by fans(Highest Edge Ranking) 2. Comments by fans friends and friends of friends 3. Likes 4. SharesGOAL 5. Tagging
Engaging Content 90% of your content should be photos
Engaging Content Content only Examples• "Click like if youre excited that we just released our iPad app."• "Fill-in-the-blank: All I want for Christmas is ___. Our latest Christmas special is X."• "Yes/No: I brushed my teeth last night. We just announed a new brand of toothpaste."• "On a scale of 1-10, I think Obama is a great president. Watch this video of our CEO shaking hands with Obama."
Facebook Example of Facebook Cover and Timeline Consistent Dynamic Informational Easy on the Eye Social Butterfly Effect
Analysis Facebook Insights• Likes = # of People that like your Fan Page• Talking About = People talking about you (liking and commenting)• Viral Reach = How many people say the post• Friends of Friends = Number of People you can ultimately reach organically• Determine Engagement Rate = # of people talking about / # of likes• 10%-16% is the average engagement rate for businesses