This document provides a summary of Amanda McCall's qualifications and experience. She has over 10 years of experience in marketing, communications, and project management. Her most recent role was as a Marketing Ops Associate and Analyst at LogRhythm, where she helped create marketing automation programs, increased email engagement metrics, and streamlined interdepartmental processes. Prior to that, she held roles as a Marketing Consultant, Account Development Representative, and Personal Marketing Assistant at various technology companies. Amanda has a B.A. in Communications and is relocating back to her hometown of Tempe, AZ.
1. Profile:
Well-rounded marketer in the technology industry with B.A. in Communications
(ASU; 2008-2012) relocating back to hometown of Tempe, AZ from Boulder, CO.
Personal interests: traveling, adventures, hiking, cooking, baking, journaling at
coffee shops, amateur art projects, concerts, “The Office” (U.S.), and Boggle.
Skills:
Years of Experience
Blogging and Social Media
Project Management
Copyediting
Communication/Team Liaison
Salesforce
Job History
2005
2017
Marketing Ops Associate; Marketing Ops Analyst
LogRhythm; October 2015- Present
-Created first nurture engagement engines globally
-Helped create traffic manager for web programs and forms
-Increased email open rates by 5.4% and CTR by 4.8%
using drip campaigns, targeted content, and A/B tests
-Streamlined interdepartmental communication and project
management to better align lead gen goals
-Created emails and provided reporting and analytics
-Required some HTML for email coding
Marketing Consultant; Content Marketing Strategist
Limelight Networks; July 2014- September 2015
-Wrote/edited copy for sales, web, PR, and social outlets
-Created and adhered to editorial calendar
-Project managed for translating web content
-Collaborate with global marketing team; ADR liaison
-Required some HTML for website and Wordpress blog
Account Development Representative
Limelight Networks; May 2013-July 2014
-Completed 100 daily calls/emails to qualify prospects
-Interim team lead during managerment turnover
-Achieved quotas, contributing to over $400,000 revenue
-Represented Limelight at Streaming Media tradeshows
Personal Marketing Assistant; Admin Assistant
MetLife; Aug. 2011- May 2013
-Create and maintain representative website and CRM
-Provide customer service to clients and prospects
-Organize, promote, and host client events and seminars.
Lead Student Administrative Assistant
Student Success Center, ASU; Jan. 2010 – Aug. 2011
Managing Editor; Section Editor & Copy Editor
Sunrise, CdS High School Aug. 2005- May 2008
amccall149@gmail.com
Amanda McCall
480.266.1311
linkedin.com/in/amccall1
Interests
“Amanda was one of the best student administrative assistants
I had ever hired.. She took it upon herself to streamline the
processes she worked in and was the one to go to in training
new student workers because of her excellent attitude and good
customer service skills. I would hire Amanda again and again.”
-Annie Brown, Supervisor, ASU
“Amanda is one of the best employees I have supervised. Three
attributes set her apart: a valuable combination of marketing/sales
experience, diligent work ethic, and sheer talent... Amanda will make
a measurable impact on any marketing organization.”
-Clare Kirlin, Content Marketing Manager, Limelight Networks
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Testimonials
Sales
“Amanda is a proactive and tireless contributor to our workplace.
She has shown the ability to adapt to change and stay positive.
She’s an extremely smart and ambitious person...[She] is a well-
respected colleague and has an extremely bright future.
-Michael Watson, Account Manager, Limelight Networks
Marketo
Event Planning
Customer Service
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