Movers represent a lucrative customer segment as they spend heavily and try new brands during their move. Approximately 60,000 people move each day in the US, with the average mover spending $9,000 and engaging with 71 new brands. Leveraging mover data, CRM data, and geocographic analysis allows companies to identify customer retention and acquisition opportunities among those who have moved within, into, or out of their service area. Targeted engagement strategies can then be used to verify contacts, activate existing customers, gain new prospects, and increase spending throughout the move cycle when habits fluctuate dramatically.

1. Drive High-Spending Customers
and Prospects Into Your Stores by Using Mover Data
Movers Spend Money & Switch Brands Throughout the Lucrative Move Cycle
...will spend
about $9,000
...will likely engage
71 new brands
60,000 people move each day.
The average new mover...
As movers list and sell homes, and then move,
their purchase patterns change dramatically.
Premovers
Homes Listed
Premovers
Under Contract
FOR
SALE SOLD
MOVE
1 2 3
New Movers
Identify Customer Retention & Acquisition Opportunities
by Leveraging Mover Data, CRM Data & Geocoding Analysis
Identify prospects who
moved within or into a store’s
geographic footprint, or moved
from another store’s footprint.
CRM
Matches
Non-CRM
Matches
Moved outside
footprint
Inside FootprintMoved within
footprint
New to footprint
?
Identify customers who moved
within or out of a store’s
geographic footprint, or into
another store’s footprint.
Deliver Targeted Engagement Strategies
Verify or append up-to-date
contact information
Customers
• Activation
• Retention
• Upsell & Cross-sell
Prospects
• Acquisition
• Special Promotions
• Affinity & Loyalty Programs
&
Spending habits change dramatically
throughout the move cycle
Footprint-to-
Footprint
@ Contact Us
866.647.9219
www.speedeondata.com