How Can Take3 Help You Win?

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A marketing strategy and implementation firm, Take3 helps technology companies win the war for mindshare and market share --- corporate marketing leaders or CEOs who need to stake out a unique position in the market with a compelling point of view; sales leaders who want to arm their reps with tools to sell value; product marketing leaders who want to quickly focus the company on the customers, plays, and messages that needed to win;

We can help you win customers and outsell competitors with greater clarity and alignment. Is it time for you to Take3?

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How Can Take3 Help You Win?

  1. 1. Take3 Capabilities
  2. 2. A marketing strategy and implementation firm, Take3 helps technology companies win the war for mindshare and market share.
  3. 3. Clients From the biggest names in technology to emerging companies poised to disrupt their industry.
  4. 4. Client Challenges Sales Product Marketing Corporate Marketing “Our story is stale and undifferentiated. We need to stake out a unique position in the market with a compelling point of view.” “Growth means new products, new markets, new competitors. I need to quickly focus the company on the customers, plays, and messages that we need to win.” “We need to shift from pitching technology to providing solutions. I want my reps armed to sell our value—and outsell our competitors.”
  5. 5. ACHIEVE ALIGNMENT Take3 Value Product Marketing Value Sales Corporate Marketing Key Messages Sales Plays Customers Win customers and outsell competitors with greater clarity and alignment.
  6. 6. Win the War Ready 2 Aim Market Mapping Customer Close-Up Competitive Review Value Proposition Ground War for Market Share Aircover for Mindshare Content Marketing Sales Training Demand Generation Sales Support Tools 1 Business Benchmark Sales Playbook Messaging Playbook Go-to-Market Plan Website Public Relations 3 Fire Social Media Lead Management Lead Nurturing By preferred partner Need to re-aim?
  7. 7. Process Components 1 Ready Market Mapping • Trends / Opportunities • Segments / Industries • Market Size Customer Close-up • Voice of the Customer • Buyer Profiles • Pain Points / Priorities • Use Cases Competitive Review • Competitor Snapshots • Positioning Map • Win / Loss Stories Value Proposition • Customer Value • Differentiators • ROI / Proof Points 2 Aim Messaging Playbook • Value Proposition • Elevator Pitch • Key Messages • Why Framework • Proof Points • Messaging Training Sales Playbook • Sales Battle Card • Use Cases • Sales Plays • Objection Handling • Competitive “Rap” Go To Market Plan • Market Opportunity • Target Customers • Value Proposition • Demand Gen Strategy • Content Mktg Strategy • Channel Strategy • Calendar • Metrics 3 Fire Content Marketing • Thought Leadership • Web Copy • Blog Posts • Social Media • Infographics Sales Training • Workshops • On Demand Demand Generation • Campaign Plan • Email Copy • Landing Pages Sales Support Tools • Sales Decks • Data Sheets • Case Studies • Demo Scripts Business Benchmark • Goals / Vision • Capabilities Assessment • Gap Analysis • Metrics Ground War for Market Share Aircover for Mindshare
  8. 8. Keys to Victory • Inclusive process • Strategically driven • Rapidly iterative • Proven best practices • On-target deliverables
  9. 9. 00 00 Sample Deliverables Customer Segmentation Messaging Playbook Sales Playbook Sales Deck Narratives Value Framework Go-to-Market Plan Value Proposition Use Cases Messaging Framework
  10. 10. Why Now? • New product launch • Entry into new markets • Emergence of new competitors • Maturation of product marketing function • Adoption of solution-selling model • Mergers and acquisitions • Adding marketing capabilities or leadership
  11. 11. Why Take3? • Deep experience and know-how with messaging and go-to-market mostly in B2B enterprise enablement • Fast, iterative and collaborative approach, based on what you need • Focus on strategy with an eye towards execution (business first, marketing second)
  12. 12. How can we help you win? Get in touch or learn more www.take3llc.com @take3llc win@take3llc.com

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