Everyone knows that Australia and the world needs sustainable innovation to combat the global challenges we are facing and achieve the SDGs, but not enough companies know how. Futureye is developing a program to breach this gap and is looking for partners.

1. Sustainable Innovation
April 2016
A program to drive sustainable innovation in Australian businesses
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Australia is a country with plenty of ideas

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21 million people

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and all these innovations
Wi-fi
Cochlear
implant
Black-box flight
recorder
School of the air
Google maps

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Yet Australia faces many challenges

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Climate change

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Water scarcity
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Industrial pollution

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Biodiversity
loss
Endangered species like the Northern Hairy-Nosed Wombat, the Leadbeater’s
Possum, the Baudin’s Black Cockatoo and the Hawksbill Sea Turtle are all
threatened by processes of urbanisation, changing land use and industrialisation
leading to a loss of habitat.
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Social cohesion risks
The 2005 Cronulla Race Riots and more
recently the wave of Reclaim Australia rallies
have ignited tensions over immigration and
refugees in our multi-cultural society.

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Climate change, water scarcity, industrial pollution, biodiversity loss
and issues of social cohesion are problems today and the reality is
that…

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Australia struggles in sustainable innovation.
In the face of these wide scale and long-
term problems, it is often difficult for
organisations to imagine that there is a
way to overcome these challenges.

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We struggle because we do not pursue
multi-sectoral integration.
Sustainability is not just a concern for the “usual
culprits”, it affects every aspect of modern life:
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We fail to see that sustainability is not just
about being “green”.
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Where innovation occurs, it’s not being
embedded horizontally and vertically.

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At the same time, consumers are telling
us that they want sustainable solutions.
A 2014 global survey conducted by Nielson found that 55% of online
consumers globally say that they are “willing to pay more for products and
services provided by companies that are committed to positive social and
environmental impact”. The trend is most pronounced in the Asia-Pacific
where 64% of respondents reported that they are likely to purchase
sustainable products.
Source: http://www.nielsen.com/us/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where-
their-heart-is.html

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Organisations know that they SHOULD
be looking toward sustainable innovation.
A 2011 McKinsey Sustainability Survey of over 3000 company executives
representing diverse regions, industries and markets found the following:
• 33% of respondents say that their top reasons for addressing
sustainability include improving operational efficiency and lowering
costs
• 32% referenced reputation as the most important reason
• 31% cited alignment with the company’s mission, values and goals
• 27% cited new growth opportunities
Interestingly, the survey found that the leaders group of executives,
representing those companies already well on the path to integrating
sustainability into their business model, perceived fewer barriers to
sustainability capturing value from sustainability initiatives
Source: ‘The business of sustainability’, McKinsey (2011)

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Some organisations have started to
set sustainability benchmarks.
In 2010 Unilever launched a Sustainable Living Plan outlining three major
goals to 2020:
• Improve the health and well-being of more than a billion people
• Halve the environmental impact of Unilever products
• Enhance the livelihoods of millions working across the Unilever value
chain
Source: https://www.unilever.com.au/sustainable-living/
Westpac Australia was named the world’s most sustainable business of
2014 by Corporate Knights Global Top 100 review. It achieved the
ranking by (among other initiatives):
• Diversity in leadership roles
• Flexible working arrangements for employees
• Skill-sharing programs with Indigenous organisations
• Commitments to lend to renewable energy programs
Source: http://www.westpac.com.au/about-westpac/media/media-releases/2014/23-
january
The Seoul Sharing City project, created in 2012 aims to overcome issues of
overpopulation, resource scarcity and pollution. The project, sponsored by the
Seoul Metropolitan Government, enables residents to participate in:
• Leading innovation in the sharing economy, such as ride-sharing, space-
sharing and product-sharing
• Reducing municipal expenditure and job creation through government grants
for sharing-focused innovations enterprises
Source: http://english.sharehub.kr/

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And the Sustainable Development Goals outline
priority areas for businesses globally.
Many companies like to point to how they are fulfilling some of their
commitments under the SDGs but in order for these goals to have the
transformational change which is needed globally, organisations and
governments need to be addressing them all at once holistically.

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Change is needed globally and at an
industrial scale.
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Futureye’s Sustainable Innovation program
can help foster that change.
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We foster the skills within organisations to
unlock the potential for change.
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And we’ve done this before…
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From
Carnival was refused harbour by a Pacific island,
prompting a realisation that they were creating
more risk than rewards for local communities
To
A shared value business model that provides
social, economic and environmental benefits to
communities in which they operate
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From
Bancroft was a dry-cleaning company whose
margins were squeezed by constant price hikes
for hazardous chemicals going to landfill. The
company could not foresee a solution: they
needed the hazardous chemicals to clean
clothes. It was fundamental to their business.
To
Through Futureye’s sustainability innovation
training program, Bancroft ultimately transformed
their business by buying the license for a non-
toxic green dry cleaning fluid. This reduced their
costs, and, as the new cleaning fluid was kinder
to customers’ skin, added a valuable dimension
to their service offering. They expanded from a
single dry cleaners to an Australia and Asia-wide
sustainable dry cleaning operation.
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From
Petrol sniffing was a significant issue in
indigenous communities and there had been
no product stewardship or successful
initiatives to combat the problem.
To
Futureye worked with BP to create a social impact
framework. An outcome of this was Opal, a petrol that
removed the hallucinogens and, therefore, the impact of
petrol sniffing. Opal is credited with producing a 95 per
cent reduction in petrol sniffing activity across central
Australia, has received funding form the government
and is now in demand worldwide.

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From
Austral had led Australia in developing
sustainable fishing standards but wanted to do
more than ensure sustainable catch and offset
their carbon emissions.
To
Austral launched the world’s first carbon neutral fishing
brand. It is offsetting its supply chain with “green carbon”
offsets and will move to create a “blue carbon” offset
market and physically transforming the supply chain.
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Each of these innovations have had an
amazingly positive impact.
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Futureye

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They’ve transformed businesses,
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Futureye

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empowered customers with the choice to be
sustainable,
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Futureye

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and given Australia a taste of Sustainable
Innovation.
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Futureye

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But it’s time to step up.
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To take these individual projects and develop a
structured program.
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Enabling us to transform thousands of small and medium
businesses,
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and set up Australia for a future of sustainable innovation.
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We are looking to partner with forward thinking organisations
that are passionate about supporting sustainable innovation in
Australia.

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Your support would help develop and rollout the program.

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In exchange, you get access to entrepreneurial and innovative
businesses committed to bettering Australia,

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and national recognition for supporting a pioneering Australian
program fighting for our future.

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The program consists of teaching models to develop strategy
and communicating value over a three month period.
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It gives business a framework to look externally towards the
global challenges we are facing and the SDGs.
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And then look internally to align their existing business to the
solve these challenges,
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or for entrepreneurs to develop new businesses or
technologies to tackle the SDGs.
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Australia is crying out for sustainable innovation.

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We are on the precipice of change.

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Customers are beginning to expect sustainable innovation
and the choice of sustainable options.

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We can make this a reality.

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We have a vision to create workshops to provide individuals and institutions with
the skills to become “intrepeneurs” – leading change from the inside. We need your
help to support the development and make our program a reality.

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We have a vision to create workshops to provide individuals and institutions with
the skills to become “intrepeneurs” – leading change from the inside. We need your
help to support the development and make our program a reality.
If you’re a game-changer, please contact us here to discuss our program
in more depth. To give you just an idea, here are some of the training
initiatives we will cover in the workshop:
• Effective risk communication strategies
• Gamification techniques
• Whole-of-supply chain transformation

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