Dynamic Wellness

1. © DW GROUP, LLC 2008

2. © DW GROUP, LLC 2008
We have inspired major employers

3. © DW GROUP, LLC 2008
Why Wellness?
"We are living in a world today where"We are living in a world today where
lemonade is made from artificiallemonade is made from artificial
flavors and furniture polish is madeflavors and furniture polish is made
from real lemons."from real lemons." --Alfred E. NewmanAlfred E. Newman

4. © DW GROUP, LLC 2008
Why Wellness?
More than 60 % of U.S.
adults don't exercise
regularly
25 % aren't active at all
®
Choices……

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We could eliminate 80% of HEART
DISEASE and 70% of CANCER by:
• Not smoking
• Exercising
• Eating a “Healthy Diet”
Source: Walter Willett, MD. Eat, Drink and Be Healthy, 2001
Most Disease is Preventable
Research Says:

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Determinants of Health Status
Consumer Lifestyles Drive Health Status
10%
20% 20%
50%
Source: Institution for the (IFTF), Center for Disease Control and Prevention

7. © DW GROUP, LLC 2008
Between 1987 and 2002:
• Total health care cost rose by nearly 60%
• Costs associated with preventable conditions doubled
Source: Health Affairs, 2005
Increase in Cost for Preventable
Conditions (inflation adjusted)

8. © DW GROUP, LLC 2008
Keeping Healthy People Healthy
Sources: Edington, D, Emerging research — a view from one research center, American Journal of
Health Promotion, 2001, volume 15:5, page 346.
Research is confirming that the best opportunity
for employers to see cost impact is in keeping
low-risk employees from moving into higher-risk
categories.

9. 9
$7,663
$4,727
$2,662
ABC Company 2006 Claim Cost
by Health Risk Category
Annual
average
per
employee
cost -
$3,788
Health Status Drives Employee Claim Cost

10. © DW GROUP, LLC 2008
The New Health Promotion Paradigm

11. Why Wellness?
STRESS!

12. © DW GROUP, LLC 2008
The Case for Prevention
“Smart business leaders increasingly are
finding that it is the right decision to
promote health education, physical activity
and preventive benefits in the workplace."
-Tommy G. Thompson, Secretary of Health and Human Services

13. Sources: National Business Group on Health Survey, PwC Health Research Institute 2006
Why Wellness?

14. 0 10 20 30 40 50 60 70
Percent of Companies Offering
HRAs
Smoking cessation
On-site workout facilities
Diet Groups
Cafeteria healthy food options
Subsidized Gym membership
Other*
Diet Counseling
Exercise breaks
ProgramTypes
Popular Wellness Programs Offered
by 365 U.S. Companies Surveyed**
**Source: ERISA Industry Committee (ERIC) & Deloitte Wellness Survey 2005
* "Other" includes free flu shots, wellness web sites, on-site massage, etc.
®

15. © DW GROUP, LLC 2008
Keeping Healthy People Healthy
 Some of the best investments include programs
with appeal to low-risk employees:
 Health Risk Assessment and screenings
 Health educational programs
 Contests
 Online and print education materials, newsletters, etc.
 Offering incentives to employees who maintain low-risk
status
Sources: Edington, D, Emerging research — a view from one research center, American Journal of
Health Promotion, 2001, volume 15:5, page 346.
Research is confirming that the best opportunity for
employers to see cost impact is in keeping low-risk
employees from moving into higher-risk categories.

16. © DW GROUP, LLC 2008
The New Health Promotion Paradigm
 HRA
 Biometrics
 Personal Employee
Report
 Aggregate Reports
 Periodic
Reassessments
Assessment
Communications
Maintain Interest and
Participation
Targeted email
messages
Social Support / Buzz
News and Tips
Intervention
 Lifestyle Assessments &
Goal Setting
 Guided Personalized
Learning
 Risk reduction / Behavior
Change Education
 Fun, Engaging e-
learning modules
Positive
Reinforcement
 Reward health
improvement and
behavior change
 Link individual health
status to health plan
costs

17. © DW GROUP, LLC 2008
Dynamic Wellness
Stress-Busting Program
Developed at Request of Client
Who Did an Employee Survey and
Found that STRESS was Top
Employee Concern!
Survey committee took action:
Contacted us -- we worked with them to develop a stress
program and communication materials

18. © DW GROUP, LLC 2008
• Help raise awareness of our
stress responses
• Introduce employees to
proven stress-busting tools
• Give participants a chance to
find the stress tools that
work for them personally
• Help co-workers have some
fun!
A 10-Week Program designed to:
Dynamic Wellness
Stress-Busting Program

19. © DW GROUP, LLC 2008
Senior Management Support at DISCOVER

20. © DW GROUP, LLC 2008
Discover Card Convert!
Doesn’t anyoneDoesn’t anyone
want a chocolatewant a chocolate
chip cookie?chip cookie?
- Chief Financial Officer- Chief Financial Officer
Doesn’t anyoneDoesn’t anyone
want a chocolatewant a chocolate
chip cookie?chip cookie?
- Chief Financial Officer- Chief Financial Officer
“Dynamic
Wellness
immediately and
significantly
impacted our
group. Our initial
skepticism was
quickly replaced
by appreciation
and enthusiasm. If
I had to rate the
session from 1 to
10, I would
certainly rate it a
10!”
- Finance Director

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Effectively addressing health risks
dramatically lowers costs
After Two to Three years
Estimated ROI of almost 6 to 1
Emerging research shows. . .

22. © DW GROUP, LLC 2008
Dynamic Wellness inspires change and results

23. © DW GROUP, LLC 2008
We blend science and practice

24. © DW GROUP, LLC 2008
Deliver a Clear, Consistent Health
Promotion Message
 Not just WHAT, but WHY!
Make Health Cool!
Customization and Interactivity
• EntertaininEntertainin
gg
• PracticalPractical
• FUN!FUN!

25. © DW GROUP, LLC 2008
Employees can be inspired to change!
Keys to participation:
• Buy-in from leadership
• Easy access
• Engaging content and presentation
• Incentives
Education topics drive
healthy lifestyles and reduce
health risks:
• Nutrition
• Fitness
• Stress Management
• Weight Management
• Heart Health
− Reducing BP
− Reducing Cholesterol
− Reducing Inflammation
• Preventing / Managing
Diabetes
Steps to wellness inspiration:
• Understand the right
behavior and WHY
• Understand the
consequences for inaction
• Take one, easy step at a time

26. © DW GROUP, LLC 2008
BEHAVIOR CHANGE THROUGH KNOWLEDGE
The Dynamic Wellness Approach

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Typical Online Tools
and Resources
No progressive learning
structure
No focus
No consistent editorial
voice
Self-serve
-Requires self-motivation

28. © DW GROUP, LLC 2008
The Dynamic Wellness Approach
 Entertaining and motivating wellness
learning programs
 Comprehensive, timely and topical
content
 Helps individuals make incremental
yet sustainable lifestyle changes
 Complements existing programs or
provides customized solutions

29. © DW GROUP, LLC 2008
Dynamic Wellness Programs
Give people a place to start-- “Strategic Game Plans”
Gather knowledge that they “own”
Small positive choices introduced gradually are the ones that stick
and result in behavior change
101 Wellness tips usually=zero actual changes
Choices have to make sense and fit it existing lifestyles
“10 minute chunks of exercise”
“No Excuses” workout
Trans fats loophole
Good fats vs. Bad fats
Eat Better?
How?
Exercise?
Which kind?
How much?
All Fat is Bad?
Some fats are
good??
Supplements?
Free Radicals
vs.
Antioxidants

30. © DW GROUP, LLC 2008
Partnering with Employees to Change
The Dynamic Wellness Challenge™
3-month, 6-month, 1-year programs
Focuses on four areas for behavior
change
Participant given a new topic every
two weeks
Participant “encouraged” to
incorporate topic into their lifestyle

31. © DW GROUP, LLC 2008
Dynamic Multimedia Engages and Inspires
Thorough yet concise
Not only concepts (Omega-3s), but
Tips for incorporating into your life (salmon recipe)
Great for sticking to refrigerator as reminder
Demonstrates exercises, cooking, etc. through compelling videos
Substantive yet concise segments last around 5 minutes each
Guest experts: nutritionists, doctors, trainers, etc.
Uses latest technology to promote hands-on learning through interaction
Participants click their way through e-learning module at their own pace

32. © DW GROUP, LLC 2008
Dynamic Wellness Challenge drives results
Results are taken from a major, global restaurant chain whose employees participated in the Dynamic Wellness Challenge™.

33. © DW GROUP, LLC 2008
The Complete Health Package Video Program

34. © DW GROUP, LLC 2008
Program Overview
Topic based program focusing on key
Health Risk factors
• Each month is themed around one topic of Complete
Health e.g., Keys to Heart Health, Functional Fitness,
Healthy Weight management
• Each week participants receive an emailed link to a
video covering one issue within each topic
− DW Experts discuss latest research and knowledge
on the subject
− Provide targeted tips and suggestions
• Supporting materials provide additional information
and practical tips
The Complete Health Package Video ProgramThe Complete Health Package Video Program

35. © DW GROUP, LLC 2008
Monthly Program Topics
 Anti-oxidants & Free
Radicals
 Packing off the Pounds
 Keys to Heart Health
 Functional Fitness
 Cleansing & Detoxifying
 Aging – Facts & Fiction
 Easing Neck & Back Pain
 Dodging Diabetes – or Living Well With
 Cancer Prevention
 Keeping Joints Healthy
 Osteoporosis Prevention
 Alternative Medicine Update
The Complete Health Package Video ProgramThe Complete Health Package Video Program

36. © DW GROUP, LLC 2008
 “Very practical solutions”
 “Nutrition information – particularly list of
Super Foods”
 “Free radicals and antioxidants”
 “Make small lifestyle choices”
 “How to get results from strength training
exercises”
 "I never heard or understood about hunger
cycles. I hope this will help me make better
choices painlessly by understanding why I
am hungry.”
Evaluation FeedbackEvaluation Feedback
What did you find most useful?

37. © DW GROUP, LLC 2008
In Conclusion . . .