An argument for the effectiveness of tested advertising vs untested advertising. How to write better ad?

1. * Adapted from Caples, J. Tested Advertising Methods

2. This is an ad. Harvey Nichlols, it is a mannequin that fell over and is protecting himself from a mob of shoppers.
The implication is “I better go to this sale, or I will miss a chance to get the best choice in clothes at the sale
price.
Với quảng cáo khoa học, mọi quảng cáo phải chứng minh được hiệu
quả; và mỗi đồng quảng cáo phải sinh nhiều lợi nhuận hơn nó.
With scientific advertising everything must prove itself by producing inquiry,
and one dollar does the work of several.

3. These are ads from the Clio awards. They might win awards, but do they sell products?

6. Is this
the
right
appeal
?
Is this
the
right
appeal
?

15. Sử dụng điểm thu hút tốt nhất trên mọi phương tiện truyền
thông, và…
Use the winning appeal in all media, and…