Shell should pursue a diversification strategy focused on related industries over the next 10 years. Diversifying into renewable energy and other low-carbon technologies will help Shell transition its business as demand for oil and gas declines. Mergers and acquisitions could overextend Shell financially and liquidation would waste existing infrastructure and expertise. Pursuing related diversification allows Shell to leverage its strengths while adapting to changing market conditions.

1. Question: Is it better for Shell to choose diversification (related or unrelated), mergers &
acquisitions or liquidation as its main corporate strategy in the next 10 years?
Instructions: Write a 750 words opinion essay in the style of an Economist article/consultant,
recommending the best corporate strategy for Shell to follow from now-2030 and give at least
three substantial reasons why.
Essay structure should be:
Brief setting the scene paragraph (but it gets to the point quickly)
Brief description of the three corporate strategies
Explain why the corporate strategy you feel works for that company/industry is better in the
future than that of the other two
Final sentence that reiterates your opinion that answers the question directly