Rather than being sold on invention, VW realized that sometimes people wanted: a. Intimidation b. Maximization c. Iteration d. Imitation When a person favors a relationship at the expense of the financial outcome, this is called: a. Unnecessary communication b. Unmitigated communion c. Uncertain communication d. Unintentional compliance Two factors that can enhance a celebrity endorsers effectiveness are: a. Relevance and Fit b. Differentiation and Similarities c. Trust and Perception d. Familiarity and Esteem.