29. 0%
20%
40%
60%
80%
100%
120%
10 30 50 70
CV+
Your Current CV+
Your 6m Projected
CV+ Score
CV+ Score
YourRevenueEfficiency Estimate
Improvement of
10% in your
Revenue Efficiency
30. 0%
20%
40%
60%
80%
100%
120%
25 50 75 100
CV+
Your Current CV+
Your 6m Projected
CV+ Rating
CV+ Score
YourRevenueEfficiency
Estimate
Improvement of
5-10% in your
Revenue
Editor's Notes
Name of practice: USE OFFICIAL NAME OF PRACTICE USED ON ACCOUNT’S MAIN WEBSITEBPN: Taken from Triple Curve Google Doc# offices: Taken from Triple Curve Google Doc
Find practice’s main website by entering URL entered on their enrollment form, or by Google-ing: “Practice Name”.Insert webpage URL here: http://www.eyecare-surgery.com/Please answer all of the following questions:Do they have a direct call-to-action (“Call us to make an appointment!” etc) or a “Schedule an Appointment” button? yesDoes website feature information about their doctors/staff? yesDoes website have medical content? noDoes website have more than 10 keywords* in text? yesDoes website have more than 5 keywords* in navigation bar? no*Possible keywords: Optometry, Optical, Optometrist, Eye, Eye Exam(ination), Eye Disease, Eye Health, Eye Care, Doctor, Family, Children, Contact Lenses, Frames, Eyeglasses, Glasses, LASIK, Treatment, Designer, Vision, Practice, [City of practice location or State of practice location]
Click on Locations/About Us tab of website-enter small screenshot of address, directions link, map, etc.Answer the following question:-Is the ‘Directions’ or ‘Map it’ link directed to their Google+ Local Profile? NoClick on tab that leads to collection of medical content (for example ‘Eye Library’) -enter small screenshot of listed topics/links
-Google “City, State” + “optometry”-insert screen shot of the Google Search bar only (includes Google Logo, search bar with text, and button with magnifying glass)-look for practice website listing on the first 3 pages of search results -For Google Places results on first page of search listings, you can count the listing as the practice’s ranking IF the listing is linked to their WEBSITE (not a Google Places Profile)-if practice ranks in top 30 listings, insert screen shot of the actual listing itself (including link, url, description, Google+ page link)-make a text box indicating what # ranking the website has in organic Google Search Results - if website did not show up in top 30 results, make text box indicating “not in top 30”
-Google “City, State” + “optometry”-Insert a screenshot of all visible search results on the 1st page.
-Search on GoogleMaps platform for “City, State” + “optometry”-Take screenshot of the Google Search bar with part of the map showing in the screenshot (so that it’s obvious the screenshot is of Google MAPS)-If practice ranks in top 30 listings, take screenshot of the listing itself (if there are duplicate listings, insert screenshot of highest ranking listing)-Make a text box indicating what # ranking the listing is in their city
In Google Maps search bar, type ([practice address] + optometry) to find duplicates. Duplicates could be under the practice name, doctor’s name, etc-insert screenshots of each individual duplicate listing
-Use top-ranking Google+ Local listing for screenshot-Insert screenshot of Google+ Local Profile -screenshot should include Google+ logo, right-side of page indicating whether Google Page is claimed (Is This Your Business? Manage this page), and down to where the Reviews start.-Insert screenshot of any Zero reviews postedInsert webpage URL: https://plus.google.com/109115646908564090882/about?gl=us&hl=enAnswer below questions:Overall Score (out of 30)? 0Total # of Reviews? 4Total # of Zero Reviews on first page? 0Total # of Three Reviews on first page? 4Does the account respond to reviewers? no
-Google “[Practice Name]”-insert screenshot of the Google search and the top listings. -make a text box indicating if the #1 one listing for direct search is NOT a website that belongs to the account.
-Yelp search “Optometrist” in “City, State” -Insert screenshot of the Yelp search-Look for practice on the first 3 pages of search results-If found on first 3 pages of search results, insert screenshot of the listing itself.-If practice is not found on first 3 pages of search results, make text box indicating “Not in top 30 search results”
-To find Yelp duplicates, search on Yelp.com “optometrist” in “[enter practice address]” (copy/paste practice address from their website or Google + Local Profile)-Duplicates could be under practice name, doctors’ names, etc-insert screenshots of each individual duplicate listing
-Use top ranking Yelp Profile listed in Yelp search results entered on page 8 of this research document-Insert screenshot of top ranking Yelp Profile including Yelp Logo, name of practice, map on right side, and top 2 reviews OR ”claim this business” icon.-Insert screenshot of any Zero reviewInsert webpage URL: http://www.yelp.com/biz/advanced-eye-care-round-rockAnswer the following questions:Is it claimed (“Work here? Unlock this business page” OR “Claim This Profile”=no)? noOverall Star Rating (out of 5)? 4.5Total # of Reviews? 12Total # of Zero Reviews? 1Total # of Three Reviews? 9Does the account respond to reviewers? no
Search “Optometrist” + “city, state” on www.local.yahoo.com-Enter Screenshot of Yahoo! Local Search Bar-Enter screenshot of actual listing itself-insert a text box indicating what # ranking they were in search results
-Facebook.com search: “[Practice Name]” -Look for practice under “All Results”, “People”, “Pages” and “Places”; If practice can’t be found, Google Search “Practice Name” + “Facebook”-Insert screenshot of Facebook Page WALL including the Facebook Logo, name of profile, picture, wall, #likes, #talking about this, #were here-Insert screenshot of WELCOME PAGE, if any-Insert screenshot of INFORMATION tab-Insert screenshot of instance where practice engages with fan, OR neglects to engage with fan (example: fan posts on Wall but practice does not comment on post)Insert webpage URL: https://www.facebook.com/AdvancedEyeCareandSurgery?fref=tsAnswer the following questions:How many Likes? 174How many Mentions? 4How many Check-ins? 231Dates of last 3 posts: 10/6/12, 8/1/12, 6/26/12
-Search on Google+ for “Practice Name” (make sure profile does NOT belong to a person; must be a Brand Page)-insert screenshot of Google+ Brand Page, including Google Logo, business info, and content shared on the wallInsert webpage URL here:
-Search Twitter.com for “Practice Name”-Insert screenshot of Twitter Page, including # of followers/following, Twitter logo, etcInsert webpage URL here:
Search Linkedin.com for “practice name”Insert screenshot of company profile
Go to www.pinterest.com and search “practice name” in search barClick ‘people’ in upper leftInsert screenshot of their pinterest boards
Overlapping screenshots (one on top of the other) In this order starting from the FRONT: Website Homepage > Facebook Page > Google + Local Profile > Yelp ProfileNote: Screenshots should be in the shape of squares, not long rectangles.
-Access Google Doc “scoring” -right click spreadsheet “New Model Spreadsheet” > Duplicate > Rename: [Practice Name]-enter appropriate values into each field using screenshots for your reference. For social media scores, look to Triple Curve Google Doc to see if practice uses e-mail campaign, appointment reminders, etc.-For any category with a score below 5, enter an “Adjusted Score” = 5-if there are any adjusted scores, refine the Overall CV+ Score formula to reflect the adjusted scores-if there are adjusted scores, manually change the category totals to reflect the new scores -in green highlighted field “Practice Name”, enter the practice name-in yellow highlighted field “Growth Factor” enter either 0.2, 0.3, or 0.5 depending on overall CV+ Score (criteria are listed next to Growth Factor)-When listing scores on this slide, round to the nearest whole number.If more than one practice location, enter the AVERAGE value into each field—example: AVERAGE Google # Rank, AVERAGE # of reviews, AVERAGE review rating, AVERAGE # facebook fans, etc.When you want to copy/paste the graphs:-click the upper left corner of each graph and select “save image”-open the saved image by clicking on the download-copy the image-paste in research doc
(from “scoring” Google Doc) This is the graph that compares each category of the business plan against their benchmarks (Web Presence, Social Media, and Online Reputation)
(from “scoring” Google Doc) This is the graph that shows Overall CV+, Optometry Benchmark, and 6-month Goal
