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Claiming your presence in local search. Learn how to claim your "bubble" online.

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  1. 1. You Are Here!Maps for Business<br />X<br />Presented by:<br />Jenny Nixon - jnixon1@unl.edu<br />Connie Hancock - chancock1@unl.edu<br />Jay Jenkins – jjenkins2@unl.edu <br />University of Nebraska-Lincoln<br />Extension Educators<br />
  2. 2. It's Not a Game of Hide and Seek<br />
  3. 3. Local Search?<br />More than 54% of Americans now search online for business information versus traditional phone books. (comScore)<br />82% of online local searchers follow up via an in-store visit. (TMP/comScore)<br />25% of online business listings are inaccurate, making it harder for consumers to contact and find them. (Search Engine Guide)<br />
  4. 4. Google Local Search<br />
  5. 5.
  6. 6. Google Place Pages<br />
  7. 7. Ranking Factors<br />Location<br />Address<br />Proximity<br />Business Profile<br />Consistency<br />Relevancy<br />Keyword in business name<br />SEO Factors<br />Prominence<br />Citations<br />Reviews and Ratings<br />My Maps and User Content<br />http://www.smallbusinesssem.com/ 10 Likely Elements of Google’s Local Search Algorithm<br />
  8. 8. Location/Distance<br />Address<br />Proximity<br />Business Profile<br />Consistency<br />
  9. 9. Address<br />
  10. 10. Proximity<br />Proximity to location<br />Hotel near Capital<br />Restaurant near Mount Rushmore<br />
  11. 11. Business<br />Profile<br />&<br />Place<br />Page<br />
  12. 12. Consistency<br />
  13. 13. Relevance<br />Categories<br />Keyword in business name<br />SEO factors<br />
  14. 14. Business Category<br />
  15. 15. Keyword Usage<br />
  16. 16. SEO<br />Age of Place Page<br />Age of Domain Name<br />S = Search<br />E = Engine<br />O = Optimization<br />
  17. 17. Prominence<br />Citations<br />Reviews and Ratings<br />My Maps and User Content<br />
  18. 18. Citation<br /># of ‘mentions’ of business elsewhere <br />Blogs<br />Tweets<br />Facebook Posts<br />Other websites<br />Etc.<br />Validation of business name, address and phone number<br />
  19. 19. Reviews and Ratings<br />
  20. 20. Claim Your “Bubble”<br />**Must have a Google Account<br />You don’t need a gmail email account<br />Search for your business on Google Maps.<br />
  21. 21. If Your Business Has No Place Page<br />Create a listing at google.com/places<br />
  22. 22. Claim Your Listing<br />Click on “more info” to view your Google Place Page<br />
  23. 23. Claim Your Listing<br /><ul><li>Click on “Business Owner?” to claim your listing.</li></li></ul><li>Edit and Verify Your Place Page Listing<br />
  24. 24.
  25. 25. Use Dashboard Features<br />Status<br />Impressions<br />Actions<br />Top search queries<br />Source of driving direction requests<br />QR Code<br />
  26. 26. Business Status<br />
  27. 27. Impressions and Actions<br />
  28. 28. Top Search Queries<br />
  29. 29. Source of Driving Direction Requests<br />
  30. 30. QR Code<br />What's that bar code?<br />This unique bar code (known as a QR code) lets customers instantly learn more about a business, by visiting a mobile version of the business' Place Page on any supported phone.<br />
  31. 31. Customize Your Place Page<br />Apply printable offers and coupons<br />
  32. 32. My Maps/User Content<br />My Maps – add locations/businesses<br />User Content – geotagged photos of a business<br />
  33. 33. Create Your Own Map<br />http://maps.google.com/<br />
  34. 34. Edit Map<br />3 edit tools<br />Hand - select and edit your map details<br />Balloon - add a placemark<br />Line tool - draw a line<br />Draw a line<br />Draw a line along a road<br />Draw a shape<br />
  35. 35. Embed Your Map<br />Select the “Link” in the upper right hand corner of your map.<br />Choose the link URL or the HTML code to embed in your web site.<br />
  36. 36. Which Do You Prefer?<br />
  37. 37. Geotagging<br />The process of adding geographical identification metadata to various media such as photographs, giving geotagged photographs. Wikipedia.com<br />Finds a wide variety of location-specific information.<br />Images taken near a given location<br />Location-based news, websites, or other resources<br />Location of a given picture or other media<br />
  38. 38.
  39. 39. Update All Maps<br />Bing<br />ExpressUpdate/Yahoo<br />Mapquest<br />
  40. 40. Claim Your Bing Map Bubble<br />First search for your business at Bing Local.<br />If your business is listed, click on it, then click “Change your business listing” under the heading “Update This Listing”.<br />If your business is not listed, just go to the Bing Local Listing Center to create a listing.<br />
  41. 41. Claim Your Information on ExpressUpdate<br />ExpressUpdate is the source of business information for several sites and products including MapQuest<br />To change your business information you will need to have an ExpressUpdate account.<br />
  42. 42. Correct MapQuest Mapping Errors<br />It is possible<br />You must submit a MapQuest “Business Location Marker Form” which includes screen shots of where your business marker is currently and where it should be located.<br />
  43. 43. You Are Here!<br />X<br />Your Business<br />Place Page<br />

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