2. What is there to say?
S Who we were What we
are now
The journey
3. Who were we
A carpenter A Marine Scientist
Farming in our DNA
4. What had we?
S A 250 acre beef and sheep farm
S Non profit organisation
S Semi supporting 2 families
5. What is it now?
S Castlemine Farm Ltd
We grow and source the best food for our customers and
surpass all competition by providing the best customer service
possible
6. What we do
Angus beef
Free range
pork
Lamb
Free range
bronze
turkeys
13. How did we create this?
SWhat is our
innovation?????
Channels + Sales +
Marketing
14. Our motivation
SChange the way a modern Irish
farm sells its products, add value
and shorten the supply chain
15. Starting up
S Testing the market - Our first shop - Bootstrapping
the business – finding customers
16. The challenges
S Knowledge – lots of mistakes made – knowledge led
support programmes would be much better than capital led.
S Cash-flow – bootstrapping is a tough route to take
S Complex product range
18. The value of hindsight
What would myself now say to me from 6 years ago?
S Find a simple scalable product and test the market
S Think bigger from the start (it’s tough set up something
small as big)
S Be open to opportunities sooner
S Find creditable mentors and listen to them
S Be prepared for a tough slog (there is no avoiding that)
