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I N U S E R I N T E R F A C E S
T H E M A I N R O L E O F
Animations
in/vanessaalvarez
Vanessa
Alvarez
Proud Dog Mom
@alvarezvanessa
@vanealvarezocho
Graphic Designer
Animations 🤩
Sarah
Drasner
https://codepen.io/sdras/
HOW?
WHY?
9
Bad
Reputation
12
Nice-to-have
Rachel
Nabors
Val
Head
Animation at Work Designing Interface
Animation
Goal
15
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
16
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
17
Reduce Cognitive Load
18
A B
19
A B
Dropdown
With No
Transition
In-Between
States
Dropdown
With
Transitionhttps://www.lulus.com/
Contact Form
https://codepen.io/sdras/pen/qOdwdB
Erasmus University
Rotterdam
University of
New Mexico
Animations reduce cognitive
load for problem solving task
Students learning a specific
skill with animated study
outperformed other groups.
26
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
27
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
28
Feedback
Generic
Loader
Customized
Loader
Customized
Loader
Placeholder
Quick
Waiting
https://material.io/design/motion/#usage
Negative
Feedbackhttps://material.io/design/motion/#usage
Negative
Feedback
38
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
39
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
40
Attention
Direct
Attention
4
Visual
Attention
With Motion
https://material.io/design/motion/#usage
44
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
45
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
46
Demonstrate
On Board
How to use
On Board
New Feature
49
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
50
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
51
Express Your Brand
Adjectives
Audits
Guidelines
60
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
61
Reduce Cognitive Load
Feedback
Attention
Demonstrate
Express Your Brand
Communicate
Accessibility
role
title
tabindex
aria-labelledby
aria-describedby
etc…
Conclusion
Does my animation have a purpose?
How is my animation benefitting
the user?
Is my animation annoying?
I’m I making my user nauseous?
is it Accessible?
Thank you
71
Resources
https://www.viget.com/articles/experiments-in-loading-how-long-will-you-wait/
https://abookapart.com/products/animation-at-work
https://learnux.io/course/usability/animation-in-interface-design
https://www.amazon.com/Designing-Interface-Animation-Improving-Experience-ebook/dp/B01J4NKSZA/
ref=sr_1_1?s=books&ie=UTF8&qid=1549342300&sr=1-1&keywords=val+head
https://codepen.io/dsenneff/details/2c3e5bc86b372d5424b00edaf4990173
https://codepen.io/agathaco/pen/NyQgQX
https://www.invisionapp.com/inside-design/importance-good-animation-ux/

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The Main Role of Animations in User Interfaces