Real State Startup

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H O M I N G | Presentation
SALE , RENT AND HOME SERVICES
H O M I N G

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Our Vission
Impact on a country estate industry
PLANING
Participate in transactions and commissions
MARKETING
Becoming the first big
player in the property
market of the country
Our Vision

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Our Mission
Through lower commissions and legal advice service
Leading make transactions in the country
Analysis of market strategy for entering or not entering at a specific time or
specific project
Participation and investment in the construction and sale of projects
Offers luxury services for customers
VIP services for luxury property
Politics absorb all requests to become the reference of choice
Becoming the reference country estate Ads

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Business Model
Strategy
Strategy to enter the market
with awareness and
effectiveness
Management
Personalized service based
on customer
Target
Impact by leading real
estate market
Structure
Flexible and agile structure
Target population:
Agent
End user
DESCRIPTION ANALYSIS

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Business Objectives
2019
Development of the
transactions maximum
2023
Impact on the property
market
2018
Start by identifying and
partnership approach
2022
Investment and participation
in development projects
2021
Entry into other markets in
the real estate industry
2020
The stability and expansion
of services
Increase 1% Increase 2% Increase 5% Increase 10% Increase 15%
Increase 0%

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Keys to Success
Our Team
Awards
Our Maps
Customer confidence in the selection and property transaction: by offering all the factors required to select and reliable
and cheaper deal
Becoming the source data to increase the share of real estate transactions and influencing the market
Project Management Team
Technical team leading website and back office
Technical team leading applications
Marketing Team

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SWOT Analysis
 Good investment
 Creative team
 Strong infrastructure service
delivery in the country
Strengths
 Market prepared for the
arrival of a strong cast
Opportunities
 Long administrative
procedures
 Human Capital
Weaknesses
 Potential competitors
prepared Unknown
 Slow pace consistent with
market needs
 Improper entry to the
market
Threats
T
O
W
S
SWOT Analysis

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14
18
22
26
32
25%
24%
22%
21%
18%
15%
Stock
Exchange
Estate Housing Gold CPI Dollar
Average annual growth rate
The average level of prices of a basket of
goods and services purchased by consumers
to better reflect inflation.
Consumer Price Index
71-94

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Graphing Sinusoidal for housing prices in the past three
decades
Our Analysis
The average housing price growth in
the range of 5 to 6 years
60%
20
40
60
100
80
1374 1380 1386 1390 1392 1394
Growth Rate

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File 6,000 In Day
App download 18,000,000
Alexa 10
Ihome
Shabesh
Homing
Divar
Performance analysis of
competitors:
Competitors
4
Competitors
File 85,000
App download 20,000
Alexa 4,056
File 60,000
App download 47,330
Alexa 421
File 21,000
App download 7,000
Alexa 1,057
Skano, Alounak, …

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3.7
Million
Transfers
In Year
72%
28%
Buy
Rent
Market Size

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Investments Analysis
0.37Millions
Transaction
113Billions
Profit and Cost
65Billions
Infrastructure
and Advertising
2020
Data Base 2014
All information is extracted based on the official statistics of
the Center of Statistics and the Central Bank

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Financial estimates
117,780p
187,377p
256,974p
Number of real estate companies The employees of this industry Number of transactions
71,916U
112,270U
152,624U
2,900,000
3,700,000
4,500,000
8,362MR
27,127MR
45,892MR
Costs Received
3,314MR
12,306MR
21,298MR
91=
93=
95~
Received - Costs
5,048MR
14,821MR
24,594MR
91=
93=
95~

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Cost-Benefit Analysis
Operational Cost
Quantitative Costs Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total
Fixed costs
Homing office
200,000,000 200,000,000 220,000,000 240,000,000 260,000,000 280,000,000 1,400,000,000
Product software infrastructure
- - - - - - -
electricity network
- - - - - - -
Hardware Infrastructure
- - - - - - -
Monitoring
- - - - - - -
Total Fixed costs 200,000,000 200,000,000 220,000,000 240,000,000 260,000,000 280,000,000 1,400,000,000
Variable cost Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total
Marketing Marketing and Advertisement
12,000,000,000 18,000,000,000 22,000,000,000 20,000,000,000 18,000,000,000 18,000,000,000 108,000,000,000
Infrustructure
Tehran offices
96,000,000 110,400,000 126,960,000 146,004,000 167,904,600 193,090,290 840,358,890
Administrative infrastructure
62,000,000 62,000,000 102,000,000 122,000,000 142,000,000 162,000,000 652,000,000
Human Capital
Central office salary
810,000,000 810,000,000 1,621,500,000 2,261,475,000 3,056,958,750 4,040,204,438 12,600,138,188
Tehran office salary
1,050,000,000 1,050,000,000 1,897,500,000 2,578,875,000 3,421,968,750 4,459,965,938 14,458,309,688
Representatives
Insurance and tax
1,669,606,025 3,339,212,049 8,348,030,123 16,696,060,245 25,044,090,368 33,392,120,490 88,489,119,299
The share of national
representatives 3,339,212,049 6,678,424,098 16,696,060,245 33,392,120,490 50,088,180,735 66,784,240,980 176,978,238,597
Other Training and Skill Development
16,000,000 16,000,000 16,000,000 16,000,000 16,000,000 16,000,000 96,000,000
Total Variable cost 19,042,818,074 30,066,036,147 50,808,050,368 75,212,534,735 99,937,103,203 127,047,622,135 402,114,164,661
Total Costs 19,242,818,074 30,266,036,147 51,028,050,368 75,452,534,735 100,197,103,203 127,327,622,135 403,514,164,661

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QUANTITATIVE
BENEFITS
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total
Revenues
Commission of
transactions 11,130,706,830 22,261,413,660 55,653,534,150 111,307,068,300 166,960,602,450 222,614,136,600 589,927,461,990
Doing Services
-
-
Total Revenues
11,130,706,830 22,261,413,660 55,653,534,150 111,307,068,300 166,960,602,450 222,614,136,600 589,927,461,990
Total Benefits
11,130,706,830 22,261,413,660 55,653,534,150 111,307,068,300 166,960,602,450 222,614,136,600 589,927,461,990

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Quantitative Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total
BENEFITS
Cost Savings - - - - - - -
Cost Avoidance - - - - - - -
Revenue 11,130,706,830 22,261,413,660 55,653,534,150 111,307,068,300 166,960,602,450 222,614,136,600 589,927,461,990
Other - - - - - - -
Total Benefits 11,130,706,830 22,261,413,660 55,653,534,150 111,307,068,300 166,960,602,450 222,614,136,600 589,927,461,990
COSTS
Fixed costs 200,000,000 200,000,000 220,000,000 240,000,000 260,000,000 280,000,000 1,400,000,000
Variable cost 19,042,818,074 30,066,036,147 50,808,050,368 75,212,534,735 99,937,103,203 127,047,622,135 402,114,164,661
Total Costs 19,242,818,074 30,266,036,147 51,028,050,368 75,452,534,735 100,197,103,203 127,327,622,135 403,514,164,661
Net Benefit or Cost (8,112,111,244) (8,004,622,487) 4,625,483,783 35,854,533,565 66,763,499,248 95,286,514,465 186,413,297,330