Go beyond Offers & Discounts. Don’t just give away incentives, leverage the power of data to make informed decisions with our robust solutions. Leverage the Power of Data with Channel Loyalty Program Platform. B2B reward platform that can help your company leverage its sales data to drive incremental purchases. Let your sales channels work for you.
From managing the manual, expensive, and complex promotional program to switching to a fully automated transparent channel loyalty program for dealers and traders.
We begin our journey with a thorough understanding of business organization structure and their expectations. Our professionals prioritize the selection of resources, technology, design & development. Besides, we make sure that all the quality standards and procedures are being followed properly. Our team continuously keeps in touch with businesses to understand their basic requirements at every level. Continuous collaboration is our way of keeping our customers updated on improvement plans.
At LoyaltyXpert, our team diligently follows the continuous improvement process starting with:
• Diagnosis & study of loyalty user behaviors
• Continuous validation with different businesses
• Evaluating results for improvements
• Diagnosis & study of loyalty user behavior
• Developing & upgrading program design to address the challenge
• Deploying changes
Purpose: A Channel Partner Loyalty Program is designed to help businesses achieve their goals and boost profits.
LoyaltyXpert crafts channel partner loyalty programs to help businesses:
1. Be visible, approachable, and responsive to trade partners who are your assets.
2. Make channel partners your brand advocates to generate more sales.
3. Drive iterative interaction with seamless connection for better results & extreme satisfaction.
4. Encourage and deeply involve all trade associates in a harmonious, cogent channel.
5. Motivate and engage channel Partners with exclusive rewards, incentives, and recognition.
6. Encourage channel partners to play a proactive role & improve image of your company.
Why choose LoyaltyXpert for channel loyalty program?
• We craft tailored trade partner loyalty programs to help businesses achieve desired success.
• We believe in following ethical practices, transparency, and honesty.
• We provide a superior loyalty platform with extreme ease of use and full control through the Loyalty software.
Start your free trial today! Contact us now at: rohit.shihora@loyaltyxpert.com
2. 09/08/22
2008
2020
159 bn
~520 bn
The domestic paint industry has grown at a rate of 10.4% from FY08, when market was
valued at INR 159bn, to FY20, when the market reached ~INR 520bn.
Source: Nirmal Bang Institutional Equities Research
Some Interesting Paints Industry Trends
3. Market Share
Organized Sector Unorganized Sector
Within the industry, the organized sector
has been commanding ~70% market share
and the balance 30% is accounted by the
unorganized sector.
Some Interesting Paints Industry Trends
4. Source: Nirmal Bang Institutional Equities Research
Metros and tier I areas contribute ~25% in value terms with the smaller towns
(tier II/III/IV cities) and rural areas contributing the balance 75%.
For the past few years, demand in smaller cities and towns has been growing
at a faster pace than metro and tier I cities.
Paint companies proactively expanding their dealer base in newer
geographies, especially tier II / III / IV cities and rural areas, to ensure
adequate presence.
Management commentary of the top three players, confirm relatively better
scenario in smaller/rural markets in recent earnings call
Some Interesting Paints Industry Trends
6. All players aggressively trying to increase distribution network in order to
penetrate deeper into markets across India.
Dealer universe, which currently stands at an estimated 120,000-150,000
outlets, is expected to increase by ~10% every year.
Continuous and sustained focus on new offerings and focused advertising
& marketing including social media.
Strategy to generate channel loyalty especially in the influencer, Retailer &
Dealer category to protect market share.
Various marketing events to entice the bottom line partner in Channel
Pyramid space.
7. Challenges in Contemporary Sales
Management process
Marketing
alignment
with Sales
Fragmented
Marketing
Systems
Limitation with
Current
Technologies
Internal Skill
and
Expertise
Current
Processes are not
efficient
Access to
current
secondary /
tertiary sales
Data
83%
80%
73%
60%
58%
90%
95%
Do not collect
right
secondary /
tertiary sales
data
8. The Digital Way
Digital Platform
Web Portal & integrated
mobile App
Influencers and
Others
Secondary
Channel Partners
Tertiary Channel
Partners
Sales & Marketing
Team
Employees
Primary Channel
Partners
Continuous
Channel
Engagement
Real time Authentic
Data for analytics
Easy go to Market
strategy For new areas
Strategic Sales
Team management
ROI management in
marketing spends
Planned Channel
expansion
Optimized Marketing
spends
Fast & accurate
Incentive payouts
9. Loyalty Program Benefits
Scaleable Digital
Engagement Platform
Customized Execution of
Promotional Schemes
Access Real-time, Authentic
Data Trends
Increase transparency among
business stakeholders
Complete Automation and
Highest Data Security
Variety of Options for
Rewards Redemptions
Quick Response to Market
Dynamics
Access to online Feedback
10. We are LoyaltyXpert
LoyaltyXpert is a SAAS-based platform, launched in 2017
by Ecosmob Technologies Pvt Ltd. - a company operating
for 15+ years since its inception.
LoyaltyXpert is a one-stop solution for a state-of-the-art
Digital Channel Engagement, Sales Management, and
Loyalty Programme solution.
Customisable for businesses in any domain whether
manufacturing or services.
Our Expert team also provide training & consultancy for
effective conceptualization, implementation and
operational expertise to launch this digital platform for
interested business clients.
sales@loyaltyxpert.com
www.loyaltyxpert.com
+91 990-995-5929
Get Your Sales Channel
Working For you
